The number of WeChat video numbers played exceeded 30 million, the number of forwards was 600,000+, the number of likes was 1 million+, and the number of plays on the whole network exceeded 100 million times... On the occasion of "July 1st" this year, the "Really Love You" boutique short video launched by the "Huacheng Aerial Photography" team of Guangzhou Radio and Television Station has become a "phenomenon-level" explosive product. Equally popular is the short video "Half Bend of the Moon".
"Half bend of the moon, leaning on the late night, the evening breeze is light..." In the middle of the summer night, an old song by Jacky Cheung suddenly became popular in the video number, and the protagonist of the video was Haixin Bridge, the first pedestrian bridge on the Pearl River. In the eloquent singing, the Haixin Bridge connects the two banks of the new central axis of the city with the elegant style of "water sleeve floating silk".
Founded in April 2021, how did the "Huacheng Aerial Photography" team frequently create "blockbusters" in a short period of time? On October 13, Tang Qingcong, general director of Guangzhou Radio and Television Station", shared the team's creative experience at the city press conference.
"The 'Huacheng Aerial Photography' team is a young and effective team that is actively advancing into the main battlefield of new media." Tang Qingcong said that as one of the ultra-high-definition technology display platforms of Guangzhou Radio and Television Station, the team grinds every frame of the picture with ingenuity, takes the urban style and humanities of Guangzhou as the core, and resonates with feelings, and produces a number of "explosive models" with 100,000+ likes.
Among them, "Struggle for a hundred years, always follow the party" - "July 1st" theme lighting interpretation activity series of works have a total of eight, the whole network broadcast more than 100 million times, forming a three-dimensional communication matrix of online and offline integration, and issuing a strong voice for telling the story of Guangzhou. In the recently held 8th Guangdong Provincial Internet Culture Boutique Publicity and Promotion Activity held by the Provincial Cyberspace Administration, "Really Love You" produced by "Huacheng Aerial Photography" won the Most Popular Work Award of Netizens; and the "Immortal Riding Team" produced by "Immortal Riding Team" won the Social Welfare Theme Internet Culture Excellence Award.
Summarizing the road that the "Flower City Aerial Photography" flew through for half a year, Tang Qingcong believes that there are 4 feelings worth sharing:
The first is to make short videos with the standard of making movies, and to make works with the requirements of high-quality products.
In order to fully display the most moving pictures of Guangzhou, "Huacheng Aerial Photography" shoots from multiple angles, multiple camera positions and multiple days of "squatting points", using the most cutting-edge recording and editing equipment in the industry; and specially set up professional positions at the film level such as professional soundtrack and screen grading.
The second is to see the big with small and move people with affection.
Whether it is shooting the Haixin Bridge across the river, or the atmospheric light show, in addition to the high-definition aerial photography, it also pays attention to seeing the big with the small and moving with emotion. For example, the workers who shoot on the bridge construction, the citizens who watch the light show by the river, etc., so that the macro atmosphere of the city scenery at the same time has a human touch of fireworks.
The third is to inherit the culture of Guangfu and carry forward the spirit of the Bay Area.
The works of "Huacheng Aerial Photography" emphasize the "broad taste", and the selection of classic Cantonese golden songs as background music is also one of the highlights of the video, and the Cantonese songs that are deeply rooted in the hearts of the people trigger the empathy of citizen netizens for the "new vitality of the old city", effectively increasing the number of forwards and likes.
The fourth is to explore a new model for the joint construction of police media.
The new media team of Guangzhou Radio and Television Station, which belongs to "Huacheng Aerial Photography", is paired with the Chigang Street Police Station, which provides safe flight airspace support, while "Huacheng Aerial Photography" participates in air patrols through aerial photography technology to provide professional services for the mass prevention and mass governance work in Guangzhou. This innovative co-construction model will be replicated in the Greater Bay Area to form a safer and more efficient aerial photography alliance.
Text/Guangzhou Daily, Xinhuacheng Reporter: Fang Qing
Photo/ Guangzhou Daily, New Flower City Reporter: Wang Yan
Guangzhou Daily New Flower City Editor: Zhang Ying