There is a video blogger in the United States named Mark Robb, who has only updated 101 works in 11 years since he was stationed in YouTube. On average, there are less than 10 works per year.
But he gained 23 million followers, and almost every video was very popular, with videos with more than 10 million views abounding, and the following two reached 100 million and 96.76 million views.
The number of views of a video is more than all my works combined, and it is a hundred times more, as a self-media practitioner, I must learn to learn such a god.
If you don't look at it, Rob is a serious engineer and inventor, and making videos is just his side job.
Born on March 11, 1980 in California, Rob was admitted to the Department of Mechanical Engineering at Brigham Young University in 1998, received a bachelor's degree in 2002, and a master's degree from the University of Southern California two years later, and joined NASA's Jet Propulsion Laboratory in the same year.
I have to say that Rob belongs to the top student level and just graduated and got a good job, but this may be related to hobbies, he was interested in handicrafts since he was a child, and at the age of 8 he independently made a pair of goggles for chopping onions.
During his years at NASA, Rob was involved in the development of the Curiosity rover, designing and delivering the hardware components of several JPL missions, including AMT, the Gravity Retrospective and Internal Structure Laboratory, the Soil Moisture Active and Passive Exploration Program, and the Mars Science Laboratory.
Later, he worked as a product designer at Apple and participated in the development of patents for autonomous driving. His work experience at NASA and Apple made him a winner in life and laid the foundation for his later popular network.
In 2011, Rob began dabbling in short videos, uploading a 49-second video on YouTube, and the content was very simple, showing the April Fool's Day spoof costume that he made, and the views reached more than 12 million. After that, the number of video views began to gradually increase, with the 22nd work approaching 20 million views, the 28th breaking through to more than 37 million, and the 33rd breaking through to 120 million.
After that, the number of plays was stable at more than 10 million, and the average playback volume was initially estimated to be about 50 million. Why is his video so popular?
I briefly analyzed it, and the reason is professional!
Professional shooting team, professional equipment and props, professional commentary knowledge. From these points, any topic can make a blockbuster video.
For example, a professional shooting team can improve the quality of the video, a clear picture can give the audience a better viewing experience, and professional equipment and props can enrich the content of the video. Rob himself is an engineer and inventor, and the on-camera commentary is more fluid and professional, which is a selling point in itself, coupled with humorous language, it is more attractive to the audience.
Taking Rob's latest work as an example, the video content is a fresh egg space fall experiment, and a protective layer is designed to ensure that the egg will not break the moment it lands. The video has been uploaded for 3 days and has exceeded 18 million views.
In fact, the experimental process is very simple, but it can bring questions and arouse curiosity to the audience, such as how does an egg go to space? It is impossible to launch a rocket specifically, right? So how can it not break when it falls?
If it is described in words, it may be explained in a few minutes, but shooting a video is very operational. Rob's team came up with the idea of sending eggs into space with helium balloons, and designed the landing device and orbit.
The landing device consists of a small rocket and a protective layer that prevents the egg from breaking, while the small rocket can fix the landing trajectory, which is equipped with GPS positioning, according to which the egg landing point can be tracked.
The entire experimental process is not to mention the economic cost, the equipment and knowledge used in it are not ordinary people can complete, even so, Rob's team has experienced several times to succeed, and the time spent takes several days or even ten days.
I made a small experiment into a small 26-minute documentary, and the content is not protracted or boring, quite interesting, so it is quite difficult not to be popular.
Rob once said at the end of the video the meaning of making this video: When you have the perseverance to learn from failure, we humans can complete the feat of landing on Mars.
In fact, I think we should also add: when you fail, you should also see if the direction of your efforts is right.
Rob himself is an engineer in this area, which is why he can make this kind of video wonderful. If I were to change it, I probably wouldn't know how to start, and then I would not succeed after countless failures, and no one would watch the video.