In recent years, the sports boom has gradually expanded from the sports circle to the whole people, but many young people's attention to the body and the practice of sports are more for social value, ignoring the spirit and charm of sports itself. The quadrennial World Cup is just around the corner, and as one of the most influential and popular sporting events in the world, this football game has gathered countless traffic. In addition to the sportswear category of conventional sports brands, food and beverage brands have also entered the market, among which Da'er Niu Marketing Management (Zhejiang) Co., Ltd. from Hangzhou seized this hot spot and completed an in-depth dialogue with consumers through the publicity planning of its product Da'er Niu beef sauce.
Eat well and have power, and echo sportsmanship with a brand attitude.
In the product development stage, the spicy oyster mushroom, spicy deer antler mushroom, and sweet and spicy orchid mushroom beef sauce launched are oriented to the taste of young people, so it is easy to get consumers to identify with them from the product perspective. But the real difficulty is how to make consumers recognize the connection between the big-eared cow and the World Cup event, and identify with the big-eared cow brand concept that penetrates it. Of course, this is not a broad slogan slogan can be achieved, for the younger generation of fans and spectators, what really moves them is the sportsmanship in the World Cup match, the passionate collision in the event, etc., so at this time, the brand needs to carefully explore and find the key point that echoes itself.
The slogan declaration of "big-eared beef sauce, delicious and powerful" undoubtedly occupies a natural advantage. On the other hand, the newly developed orange beef sauce of the big-eared cow breaks the problem with a novel taste - the blood of football is boiling, the big-eared beef is spicy and enjoyable, whether it is the external temperament or the inner spirit, there is a high degree of consistency. Big-eared beef brings out a different charm in the collision of traditional races and modern trends, establishing a deep connection between the green arena and orange beef sauce, once again strengthening the category of food sauce. With the spirit of the World Cup, Big Ear Bull has established a resonance of the same frequency in the hearts of young consumers.
Some fans say that in the world of football, there will be a legend in an era, and this legendary star will affect every generation. We are in the era of "peerless double pride". Over the past decade, their strength in the World Cup has been the result of perseverance in training. Continuous love can burst into passion, Big Ear Cow saw the core of the power of football spirit, echoed the beef sauce, and skillfully promoted the characteristics of the beef sauce product and the Big Ear Cow brand itself. In addition to the above spiritual fit, the focus of the Big Ear Bull on the World Cup also reflects the brand's keen sense of smell and social insight.
Rejuvenate ideals, forge ahead, and strengthen attitude declarations.
The FIFA World Cup is both a competitive sport and a feast for many people to share joy. Football is not only part of the current young people's love of sports and healthy lifestyle, the rejuvenating ideals and enterprising efforts contained in the football spirit are also the brand DNA adhered to by the big-eared beef beef sauce. By naturally integrating the hot spots of the event, audience emotions, and IP manifestos, the big-eared cow has successfully captured the attention of today's young people.
The real brand rejuvenation is not a single starting point based on the interests and hobbies of the younger generation, which is too one-sided. Instead, it should be the same as the big-eared cow, starting from the psychology of the young group and getting their psychological recognition. Therefore, the taste of Da'er beef sauce is mainly based on spicy, and through the combination of different raw materials, it is not only full of novelty in taste, but also echoes the attitude of contemporary young people towards football stars - diverse tastes, love diversity, youth is infinite choice, struggle is infinite possibilities. In addition to the World Cup feelings, young people's spontaneous promotion of big-eared beef sauce shows not only the recognition of the brand, the recognition of the product, but also a value fit, adding continuity and inheritance to the future of the big-eared cow.
In order to continue to occupy a key position in the hearts of consumers, the depth of integrating the brand spirit and the continuity of the content theme are indispensable. Big-eared Niu continues to pay attention to the field of sports, and this World Cup uses football culture to convey the core value of "striving for love", driving the emotions and resonance of young consumers.
Cheer for the strivers! The big-eared cow is brave and brave and has always been present!
Looking at the brand communication trilogy of Big Ear Beef Sauce, it is not difficult to find that from the deep understanding of the football spirit, the insight of the attitude of young audiences, to the penetration and integration of brand concepts, the influence shown by Big Ear Beef in this event allows us to see the commercial value and potential energy it releases.
On the surface, when the public's feelings are boiling because of the World Cup, the big-eared beef is established with "big-eared beef sauce, delicious and powerful" and "providing energy for strivers", and quickly bind the big-eared beef brand to the World Cup football tournament. But the deeper point of view is that the big-eared cow itself has insight into the public's love for football events, uses the event as an internal language, and uses the way young people like to communicate the brand.
For example, the World Cup series poster series launched by the big-eared cow pays tribute to Messi, dresses the big-eared cow in Messi's blue and white jersey, and also uses Messi's classic gestures to echo to pay tribute to the legendary star. Messi's football skills are sophisticated, his left and right foot shooting skills are extremely strong, and speed is his best trick in tearing up defenses on the field, but the 35-year-old Messi has passed countless people on the field, but has not passed time, "all the red and blue life glory, only blue and white a trace of regret", this World Cup may also be his last stop, whether he finally stands on the top of the green, it is an immortal glory in everyone's hearts. Qatar World Cup, Big Ear Bull and countless fans together, cheering for Messi and cheering for the struggling players!
Although in this World Cup, there are still many stars who will bid farewell to the green arena in turn, whether it is the Pampas eagle Messi who soars in the sun in a blue and white shirt, Cristiano Ronaldo who scored "like a dragon", Suarez who has the hand of God, or the only true god Modric who led the Plaid Army all the way to the World Cup final, they still have unfinished dreams about the World Cup, but sometimes the spirit is eternal, the hero is called, and the legend is worth paying tribute to!
While the big-eared cow is borrowing the game of football, it is also becoming an indispensable part of the tournament itself. I believe that in the future, the big-eared beef beef sauce will continue to use love as fuel, cheer for the strivers, in the field of sports, enthusiastic responsibility, full firepower, always present!