Before reading this article, please click "Follow", which is convenient for you to discuss and share, and can bring you a different sense of participation, thank you for your support
In order to help her imprisoned husband keep Gome, Du Juan tempered herself into an iron lady, spent two years to pay off 800 million debts, and also created 300 billion in turnover.
Du Juan looked at her worried husband in prison, and said affectionately: "Husband, don't worry too much, when you come back, I will definitely return you a better Guomei."
Du Juan did it, when her husband's career was rising, she was willing to retreat into the background, with her husband and children, and after her husband was imprisoned, how did she turn the tide and save Guomei?
Arrested and imprisoned, turning the tide
In 1987, the first store of Gome Electric opened and by 1995, there were more than a dozen of them, and Gome Electric entered a stage of rapid development.
In 1999, Gome electrical appliances should not be underestimated, there are more than 300 chain stores across the country, I believe everyone has heard of an advertisement "buy electrical appliances, go to Gome".
Gome's founder, Huang Guangyu, is an ambitious businessman, and Gome's development will never stop there. In 2004, Gome successfully listed in Hong Kong through a backdoor listing, and he also became China's richest man.
After Gome Electric was listed, it had a wider range of financing channels and continued to expand its operating business. After investigation, Huang Guangyu and his brother decided to enter a real estate company.
In 2006, Huang Guangyu adopted a multi-brand operation strategy, merged Gome Electric and Yongle Electric Appliances, and expanded the company's scale. During this period, his illegal loan has attracted the attention of the relevant departments.
In 2008, Mr. Huang became China's richest man for the third time, his pinnacle since he started his business, and he was arrested and jailed before he could rejoice for long.
Huang Guangyu's success is naturally inseparable from the support of his wife Du Juan. Du Juan is fluent in foreign languages and investment, and is a good help to her husband, promoting Gome's listing and expansion.
At the beginning, after Gome went public, Huang Guangyu trusted his wife's ability, he concentrated on exploring the mainland market, and handed over overseas investment and business negotiations to Du Juan.
At that time, under the cultivation of her husband, Du Juan was already able to stand alone, but she did not want others to call her Mr. Du, and preferred to be called Mrs. Huang.
However, Gome's glory seems to be coming to an end in 2008, Huang Guangyu and Du Juan were both arrested, and Gome suddenly lost two main backbones and was about to become a scattered sand.
Huang Guangyu bore all the blame alone, Du Juan just listened to his orders, the case was closed in 2010, he was suspected of insider trading, illegal business, etc., and was sentenced to 14 years in prison and had to pay a fine of 600 million.
Du Juan was naturally implicated and sentenced to 3 years in prison, but eventually paid bail of up to 200 million and was exempted from jail.
Before Huang Guangyu was imprisoned, he asked Gome President Chen Xiao to keep Gome, but Chen Xiaoli wanted to take Gome for himself and kick out all of Huang Guangyu's people.
Chen Xiao and Bain Capital wanted to gain control of Gome, held a meeting to redistribute Gome's equity, and gradually diluted Huang Guangyu's equity.
Huang Guangyu was anxious in the prison center, he didn't want to watch Gome, who had worked hard to manage, become someone else's, but his wife Du Juan went out, hoping to save Gome's crisis.
Du Juan clenched his fists and comforted her husband Huang Guangyu and said, "Husband, don't worry, when you come back, I will definitely return you a better Guomei."
Du Juan rushed to the company, facing the problem of equity competition, she thought that she had to increase the seats of the Huang family so that she could win back a game.
At that time, the Huang family had only two seats on the board, and Du Juan thought about it, and promoted the Huang family lawyer and Huang Guangyu's second sister to executive director, then there would be four votes.
Of course, the elders of Gome believed Huang Guangyu more, but Huang Guangyu was in prison, and Du Juan came forward to move with affection, understand reason, and persuade them to accompany the Huang family through the difficulties.
The company is most afraid of the capital chain is broken, Gome is no exception, and Du Juan actively communicates with investors to ensure the smooth capital chain of Gome.
Since the opponent Chen Xiao has the support of Bain Capital behind him, Du Juan patted the table, then dig up the big tree of Bain Capital.
The trend of capital being benefited, Du Juan promised Bain Capital enough benefits, and the other party naturally wavered and no longer supported Chen Xiao.
In 2011, Du Juan recaptured Gome, removed Chen Xiao from all positions, and she tried everything to keep her husband's equity, knowing that Gome would eventually return to her husband.
Du Juan painstakingly asked the chairman of the former Zhongda Electric to join Gome to take over Chen Xiao's position, and with Zhang Dazhong's joining, it injected fresh blood into Gome.
During the civil strife between China and the United States, some high-ranking officials swayed left and right, acting as wall grass, and the cuckoo tolerated it with a tolerant mentality and continued to let them hold important positions.
The Internet economy is developing rapidly, and Gome's advantages in the market after infighting are not obvious, and even Suning, which has always been inferior to Gome, has surpassed Gome.
Before the infighting, Gome was far ahead, making those companies unmatched, and an infighting almost destroyed Gome.
Du Juan will also often consult her husband in prison, so as to ensure the development of Gome.
In order to improve her management ability, Du Juan made up for her knowledge, and she personally went to various stores to point out unreasonable sales, hoping to win more customers.
Although Du Juan is working hard to achieve power, it still needs time to buffer the development of Gome again, and in 2012 Gome owed 800 million in debt.
In order to better develop Guomei, Cuckoo had to cut off her long hair and keep a capable short hair, forcing herself to become an Iron Lady.
After Du Juan's down-to-earth visit, she immediately closed the loss-making store, since it is the era of e-commerce, she also has to take Gome to fight.
After Du Juan's hard work, she successfully turned Gome around the deficit, and paid off 800 million debts in just two years with drastic reforms.
In 2014, Du Juan stabilized Gome's old electrical appliance business, and began to expand the industry, developing real estate, tourism and so on.
In addition, Du Juan pays attention to establishing the social reputation of Gome, and she often participates in social welfare and poverty alleviation.
Seeing that Gome is getting better and better, many executives have changed their previous thoughts and no longer say that if Huang Guangyu does not get out of prison, Gome will end sooner or later.
The employees of Gome are very optimistic about the development of Gome, and are willing to work hard in one place under the leadership of Du Juan, twist into a rope, and make Gome bigger and stronger.
Start from scratch and tie the knot
The husband and wife were originally the same forest birds, and they flew separately when the disaster came, and it is clear that Du Juan and Huang Guangyu broke this law.
Du Juan is an authentic Peking girl, she was born in 1972, her parents are intellectuals, she has received a good education since childhood.
Du Juan is influenced by the family atmosphere and likes to read, and her parents pay great attention to their children's education and send her to key schools for education.
In 1993, Du Juan graduated from the University of Science and Technology Beijing with excellent grades, and she joined the Bank of China as a loan specialist.
The cuckoo has a high level of culture and a good family. Huang Guangyu is the complete opposite of her, he is from Chaoshan in Guangdong, his parents are authentic farmers, and he has four siblings.
When he was a child, Huang Guangyu also had to worry about filling his stomach, and often followed his brother out to pick up rags to earn a little money to subsidize the family.
After graduating from junior high school, Huang Guangyu saw that his family was in financial difficulties, so he made up his mind not to study, he wanted to follow his brother to do business, buy some best-selling products and send them to Inner Mongolia, where they are very popular.
In this way, Huang Guangyu and his brother still made a lot of money, and they didn't want to do this all their lives, so they came to Beijing to wander around.
Everyone says that the people of Chaoshan in Guangdong have a natural business mind, and the two brothers started a different life when they arrived in Beijing.
In 1986, they rented a small two-story called Gome, which initially sold clothing, and soon they felt that the electrical industry still had a future, so they started making home appliances.
Huang Guangyu is young and young, but very business-minded, he uses small profits and quick sales, masters a lot of customer resources, and during the period of entrepreneurship with his brother, many ideas were made by him. In 1993, my brother wanted to venture into real estate and went it alone.
Huang Guangyu continues to run Gome Electric Appliances, he likes to do things by himself, and he comes to the bank with bills to do business and hands it over to others, he is really not at ease, and always comes by himself.
In this way, Huang Guangyu will have the opportunity to meet with the cuckoo. Du Juan saw this man look like a boss, and he always ran before and after running to the bank, he couldn't help but ask curiously: "Is there no accountant in your company?"
Huang Guangyu smiled and explained embarrassedly: "It's not troublesome, I can do it myself."
Huang Guangyu did business several times, became acquainted with Du Juan, developed a good impression of her, and launched a crazy pursuit.
In contact with Huang Guangyu, Du Juan knew that this man's character was reliable and meticulous, and the two were in love.
Du Juan told his parents that he wanted to marry Huang Guangyu, but he was strongly opposed by his parents, how could a soil boss who graduated from high school be worthy of his daughter.
However, Du Juan is very firm, she believes that her vision is not bad, Huang Guangyu will definitely have a successful career, and he is a man worthy of trust.
Seeing their daughter so firm, parents are not good to say anything. In 1996, Du Juan married Huang Guangyu as he wished, and soon after the marriage, Du Juan resigned.
Du Juan and Huang Guangyu work together quite perfectly both in family and career, and they raised three lovely children.
In the eighties and nineties of the last century, it can be said that entrepreneurs have the best opportunities, and a large number of entrepreneurs can take advantage of this shareholder wind to become entrepreneurs.
Huang Guangyu has a successful career, will not abandon his wife and son, he often takes his wife and daughter to important occasions, in the eyes of others, he is a proper winner in life.
Waiting hard for the husband, the cuckoo era
Huang Guangyu's imprisonment was a big blow to Du Juan, but Du Juan believed that since her husband had cultivated his own ability, he would definitely be able to lead Gome to a better level, and really opened an era of Gome belonging to Cuckoo.
Since 2015, the cuckoo has often appeared on the cover of business magazines, and everyone knows that the cuckoo is the number one of Gome, originally thought that Huang Guangyu is gone, Gome will disappear.
In the face of the media calling her the Iron Lady, Du Juan has a different opinion, unwilling to admit that she is the Iron Lady, she does that simply to fulfill her promise to her husband, she must return her husband a better Guomei.
"What I desire most is to be a good wife and mother, take care of my husband, take care of my three children, and then do something I love to do," said Cuckoo.
Du Juan has never shied away from the tough questions raised by the media, firmly claiming that Gome belongs to her husband Huang Guangyu, and as soon as her husband is released from prison, she will return the decision-making power of Gome to her husband.
From a series of measures by the cuckoo, we can see her deep love for her husband, and there is a saying in the business world, marry a wife and marry a cuckoo.
In 2017, the Gome development module carefully laid out by Du Juan has achieved great achievements and reaped fruitful results.
Gome adopts an experiential sales model that is online and offline, which is very popular with consumers, and Gome has strong competitiveness in the market.
Gome's advertising has changed from the original purchase of electrical appliances to Gome to Home Beauty, Gome, and Life Beauty, and the new slogan has also brought a new atmosphere of development to Gome.
Du Juan was originally the benevolent assistant of her husband Huang Guangyu, and in a short period of a few years, she grew into a strong woman in her career, with countless heartaches and pains behind her.
In 2020, Huang Guangyu was released and could be reunited with his family, and the happiest was Du Juan, who waited for 12 years for her husband's return.
In 2021, Huang Guangyu attended Gome's meeting, and he made further plans for Gome's future, which also confirmed that Du Juan had returned the decision-making power to her husband.
The cuckoo can finally start working on what he loves, returning to the family and taking care of her husband and children.
What people are most afraid of is contrast, the relationship between husband and wife is unreliable, such as the economic and emotional disputes between Li Guoqing, the founder of Dangdang.com, and his wife, which cannot help but embarrass people.
I have to say that Huang Guangyu has such a wife, which is really lucky, and Du Juan and Guomei are the spiritual pillars of his long prison life.
Huang Guangyu's success is inseparable from the support of Du Juan, who single-handedly turned the tide and created a new myth of national beauty admirable.