A few years ago, stand-up comedian Li Tian sent a Weibo message with the sentence "The world is not worth it", which was on fire.
Last year, the third season of "Talk Show Convention" went viral. Among them, Li Xueqin, a newcomer who won the fifth place, with his style of "mourning" talk show that is very different from other contestants, as a dark horse, also went out of the circle.
Two days ago, the final of the fourth season of the "Talk Show Conference" officially came to an end, and Zhou Qimo won the championship. Among the contestants this season, it is not surprising that there are several newcomers to the "mourning" talk show, such as Bird Bird, Yang Bo, etc., although they have not advanced to the final, but they have gained a certain audience and fan base.
In the first half of this year, in the talent show "Creation Camp 2021", there was also a unique Russian player Li Luxiu, with a yellow oil head, who always said that he wanted to be eliminated and go home early, emitting a mournful and decadent atmosphere, but unexpectedly became popular, not only was repeatedly voted by fans to advance, but also my "I want to leave work" terrier once became a hot search resident.
Seeing this, it is not difficult to find that the above-mentioned people, whether intentionally or unintentionally, have eaten a wave of benefits of the "funeral" culture, attracting many fans to pursue - he/she looks too real, good mourning, good difference, so like!
When it comes to "mourning" culture, it is not a new word.
In China, as early as 2016, "Ge Youliang", who was selected as one of the "Top Ten Internet Buzzwords" that year, was used as a metaphor for his "decadent" state, and there were signs of "mourning".
At the beginning of 2017, "at least one hour in line" of the net red milk tea Xi tea went viral on the beach, in this regard, a netizen complained on the Internet, it is better to open a "funeral tea" opposite Xi tea, deliberately shaking a xi tea. From April 28, 2017 to May 1, 2017, NetEase and Ele.me jointly launched an offline pop-up store activity, and really opened a milk tea shop called "Funeral Tea" in Shanghai, and the theme and milk tea name are all flat and straightforward quotations of various "full of frustration". Although it was only opened for four days, the store was overcrowded for a while, and it was warmly sought after and punched by many young people. Some people joked: "This May Day, the most foreign thing, may be to take a picture of a cup of real funeral tea."
In 2020, the "mourning" culture did not dissipate but intensified, expanding its "territory" to the music field, and the term "net suppressing cloud" came into being and became the "top ten internet hot words" that year.
At the beginning, it was people who found that in the NetEase Cloud comment area late at night, there were a large number of "lost love", "college entrance examination/examination failure", "depression", "suicide" and other depressing content and quotations, which can be called "per capita depression" and "depression carnival". The most used phrase by the Japanese writer Osamu Dazai in the title of his work is:
Born to be human, I'm sorry.
However, the "mourning" culture that spread to NetEase Cloud has now aroused the disgust and questioning of many people, believing that many of the people mixed in the song reviews are disease-free groans, deliberately selling misery or pretending to attract attention in literature and art, and this behavior undoubtedly brings indirect harm and smear to real depressed patients.
In recent years, the "mourning" culture has become popular, and the official media has not been without "shot" criticism. For example, the exhortation of the People's Network: "The "funeral tea" with spiritual opium cannot be drunk!" "Funeral culture poisonous chicken soup is rampant, photo-style essay questions are particularly valuable", Guangming Network's warning: "Stay away from the "funeral culture" youth Mo Decadence", Nanfang Daily's "Can't let go of "funeral culture"" and so on.
But none of this can stop young people who really want to "mourn" and "can't listen to it."
The young people who are addicted to "mourning" are nothing more than various practical pressures and contradictions in today's society, the most prominent of which is the high housing prices - especially the wave of sharp rises in 2015-2017, far exceeding the salary increase, making countless people feel desperate. Coupled with the "inner volume" of all walks of life and all aspects in recent years, it is not surprising that the "funeral" culture has become popular. Young people need too much an emotional "vent," a "safe haven" for stress, and a reason to "tell yourself you don't have to be so tired."
The four originators of the "mourning" world: Bojack horseman, sad frog, lazy egg, and salted fish
The popularity of "mourning" culture is not a situation unique to our society. For example, in the hippie culture that originated in the United States in the 1960s and became popular in the West, a considerable number of young people wore strange costumes, despised tradition, abandoned morality, and consciously stayed away from mainstream society; the punk culture that originated in the United Kingdom in the 1970s and began in the music industry, the main theme was rebellion, rebellion, and rebellion; the "otaku culture" that prevailed in Japan for many years, "A-house people" tried to stay away from the real society, seeking comfort in games, anime, the Internet, etc. All of the above have the shadow of "mourning" culture.
As early as 1980, "Chinese Youth" published a letter entitled "The Road of Life, How to Go Narrower and Narrower...", signed pan Xiao, in the tone of a young worker, recounted his bumpy life experience, depressed mood, and put forward the soul question of "what is the meaning of human life". At that time, this letter resonated with many young people, and also triggered a heated discussion among all walks of life and many ordinary people across the country for half a year.
History is always strikingly similar. The confusion of this young man is just like the confusion of many young people in modern times, there is no hope everywhere, no answers can be found anywhere, and nowhere to go.
However, although I understand it and agree with it, I still have to uncover a truth: "mourning" culture is one thing, but you really believe, really "mourn", you lose.
Li Shi, who said that "the world is not worth it", also said something like "I want to make good money"; nor did he tell you where you can go without staying in the world. He is indeed a mourner, but in the matter of making money, he is not at all Buddhist: behind the scenes, he constantly creates, writes books, opens companies and programs, and participates in one variety show after another... Li Tian, who has stood in his thirties, has become a partner of Xiaoguo Culture and has been worth more than 1.2 billion. It can be said that the funeral is just a person of his own.
Li Xueqin, who became popular with a "mournful" talk show, has never stopped the pace of shooting short videos to start a business, and she and her mother served as the majority shareholders of several companies; after participating in the "Talk Show Conference Season 3", she quickly switched tracks, successively won the seventh season of the variety show "Happy Comedians", "Fifty Kilometers Peach Blossom Dock" and the fourth season of "Heartbeat Signal" and other resident guest places, and participated in the recording of variety shows such as the second season of "Heartwarming Offer" and "Longing for Life". He also performed at the Lantern Festival in 2021. It can be said that "mourning" is just her performance method based on exaggerated personality.
Li Xueqin's real name is "Li Xueyang"
Li Luxiu, who "always wants to leave work", although he never wants to make his debut in a group, after the end of the talent show, he became a "labor model" in the entertainment industry, actively opened business, and began a crazy "just meal" monetization model: advertising, endorsement, shooting, variety shows, music festivals, etc., all received soft hands - about a month, advertising, activities, etc. averaged down to almost one frequency per day, involving a very rich category. It can be said that the "funeral" is just a reaction + suspected design that he does not want to participate in the draft competition.
Liluxiu Weibo advertisement overview
So, wake up, child, if a very "mournful" public figure can still be known to passers-by, then he/she must not be a real mournful temperament. The real ambitions, efforts, and resources behind these people are beyond your imagination. Speaking of which, even funeral tea is just brand marketing through the "mourning" culture. You know, funeral tea has long been registered trademark, following the Shanghai pop-up shop explosion, the first physical store of funeral tea was officially opened in July 2017, and now facing the national investment to join, the mouth "mourning" body straight, people are also serious about selling milk tea.
Think back to when you went to school, those bully who always shouted "no revision, no good exam" in their mouths, and you who were stunned after the results came out, you will understand.
Escaping from the heavy reality for a while, "mourning" for a while is no big deal, and the strings that are tight at all times are easy to break. The "mourning" culture is not the most heinous crime, it is still a subculture in the end, it cannot become the mainstream culture, nor can it compete with the national characteristics of the Chinese nation's hard work.
However, for young people who have no opinion or perseverance and no mines at home, it is best to stay away from the "mourning" culture. Because, afraid is afraid, mourning is depressed, lying down can not get up, man is really a very inert animal. After all, "mourning" still belongs to negative energy, if people are in a state of negative energy for a long time and lack subjective initiative, they may slowly fall into the strange circle of more and more "mourning".
In fact, you have to have a degree, you have to have a scale in your heart, occasionally lose a funeral, adjust the body and mind; enough is lost, enjoyable, tomorrow you have to honestly get up and "move bricks". Most ordinary people's lives are like this, if you don't "enter", you will be able to, but once you "retreat", you may find that you have no way to retreat at all.