Per reporter: Wang Fan, Ye Xiaodan, Zhang Yun Per editor: Dong Xingsheng, Wei Guanhong, Sun Zhicheng, Gai Yuanyuan, Yi Qijiang
(There are schedules and benefits at the end of the article)
The World Cup in Qatar kicks off tonight, not just a great show by 32 teams, but also a global treasure show.
Although the Chinese football team did not go, on this globally watched stadium, there is an "invisible Chinese team" supporting the World Cup...
At 17:40 local time, the opening ceremony of the much-anticipated 2022 Qatar World Cup was held at the Gulf Stadium.
Image source: CCTV live broadcast screenshot
Gulf Stadium is located in the city of Haur, Qatar, 46 km from Doha city centre. As the second largest stadium in terms of capacity in this World Cup, the tent stadium will host eight matches.
Image source: CCTV live broadcast screenshot
Inspired by the traditional tents used by the nomads of the Gulf region, the stadium features an innovative cooling system that works with a shaded roof to reduce the temperature inside.
Previously, according to the introduction of the creative director of the opening ceremony, Balich, the opening ceremony will be 30 minutes long, and there have been nearly 300 days of intensive preparation, and at the same time, nearly 900 performers will participate in the performance, which has whetted the appetite of fans.
Image source: CCTV live broadcast screenshot
Image source: CCTV live broadcast screenshot
Image source: CCTV live broadcast screenshot
Morgan Freeman and World Cup ambassador Al-Muftah sat together, and the scene was also full of artistic sense. The theme songs of previous World Cups were also sounded, including "We Are One" and "Waka Waka", in addition, the mascots of previous World Cups also came to the venue. BTS member Jungkook sang "Dreamers" and Qatari singer Fahad Al-Kubaisi joined the performance.
Image source: Visual China
Image source: Visual China
Image source: CCTV live broadcast screenshot
Image source: CCTV live broadcast screenshot
FIFA said that Jungkook is a key member of the popular South Korean BTS, and the theme single "Dreamers", which was specially released for the opening of the 2022 World Cup in Qatar, was sung by him.
"Dreamers" was originally an inspirational song sung by Jungkook Tian. At the opening ceremony, the song will be released to the public in the form of the official soundtrack of the Qatar 2022 World Cup, thus adding color and passion to this grand football event," FIFA wrote.
According to FIFA, the stirring single was produced by Grammy Award winner "RedOne" at the famous Katara studio in Doha, Qatar, and its title track will be particularly chic. After this song was sung by Jungkook, his band's record sales exceeded the single record sales of all singers in Korean history.
It is worth mentioning that the opening ceremony of this World Cup also sang the "famous songs" of the past few World Cups, and netizens said: Hearing these songs, the World Cup DNA moved again.
In the final stage, the logo of this World Cup slowly rose, and fireworks were also set off outside the Bay Stadium!
Image source: CCTV live broadcast screenshot
Image source: CCTV live broadcast screenshot
It is worth mentioning that the Qatar World Cup has several theme songs.
"Hayya Hayya" is the first official single, Hayya Hayya means "Better Together".
The fan theme song "Tukoh Taka", sung by well-known rap singer Nicki Minaj, is called the brainwashing divine comedy by netizens.
In addition, there are "Welcome to Doha" and "The World is Yours to Take". Special mention should be made of "Light The Sky", the MV of this song, 6 female referees of this World Cup appeared, which is also the first time that the World Cup has introduced female referees.
Source: Xinhua News Agency
At midnight on the 21st, the opening match of Qatar vs Ecuador began. In the next 28 days, 32 teams will bring football feast to fans around the world after four years of absence, and the green field of the World Cup is about to regain the world's attention.
Qatar, a Middle Eastern country rich in "flowing oil", threw 229 billion US dollars (about 1.63 trillion yuan) to build the "most expensive World Cup in history". Earlier, IOC President Thomas Bach arrived in Doha, Qatar, where many royals, dignitaries and business celebrities will be present to witness the birth of the World Cup champion, and players from all over the world are also waiting to play.
Surrounded by stars, rich people, desert and coastline, the Qatar World Cup will draw another unique landscape in the history of the World Cup, adding "a fire in winter" to the northern hemisphere.
The Qatar World Cup also set a number of "firsts": the first World Cup in the post-pandemic era, the first to be held in an Islamic country, and the first country to have never qualified for the World Cup finals since World War II to become the host country.
According to the CIES Swiss Football Observatory, the total value of the 32 participating teams in this World Cup is 15 billion euros. England are the most valuable at €1,499 million, followed by Brazil (€1,455 million) and France (€1,337 million). Some world luxury companies have taken advantage of the east wind of this World Cup to sign the expensive superstars Messi and Ronaldo advertisements, and in the advertisements, the two superstars are incredibly in the same frame.
Louis Vuitton advertising enlargement move: let Messi and Ronaldo in the same frame Image source: Louis Vuitton official Weibo
According to Global Data, a London-based data analytics and consulting firm, Chinese companies became the largest sponsors of the World Cup, sponsoring US$1.395 billion (9.932 billion yuan) for the Qatar World Cup, surpassing the US$1.1 billion of the United States.
The gastronomic feast of the World Cup has been prepared, which is the top show for sports competition, and it is also the stage for global wealth to "show muscles". Are you ready for the binge?
Stars Together: Which "Supernova" will stand out?
With 32 teams and 831 players, the 2022 Qatar World Cup competition is about to begin. The World Cup is also the world's largest "star-making dream factory", which new star is worth looking forward to this year? Which team is the champion?
According to the data of the German transfer market (hereinafter referred to as "German transfer"), the top ten players in this World Cup are Kylian Mbappe, Vinicius, Foden, Pedri, Bellingham, Musiala, Valverde, Garvey, Saka and Kane.
On the price list, in addition to famous stars such as Mbappe and Kane, there are also many recognized future stars. For example, Vinicius, who shined in the 2021 Champions League, and Bellingham, who performed well in Dortmund, for these players, the value is more reflective of the future.
The World Cup is an arena for stars and a show for major brands to compete for attention. The competition for stars between Nike and Adidas, two old rivals, is even more interesting. Previously, Nike signed Cristiano Ronaldo, and Adidas signed Messi. As Ronaldo and Messi enter the end of their careers, the competition for future "stars of hope" is the top priority.
Among the top 10 players in this World Cup, Mbappe, Vinicius, Foden and Musiala signed for Nike, Bellingham and Pedri signed for Adidas, and Saka signed for New Balance. From this point of view, Nike has a better number of signed players.
In this World Cup, the most expensive team is England. In the top 10 of the value list, England has four players: Foden, Bellingham, Saka and Kane. In terms of the top five players in value in various positions, the center has Kane; Grealish on the left; Attacking midfielders include Mason Mount; All-round midfielders include Foden, Bellingham; Defensive midfielder Rice; left-back with Luke Shaw; At right-back there is Arnold. Overall, England's front, midfield, and back are more balanced.
The second most expensive is Brazil, and in terms of the top five players in various positions, the center of the Brazilian team is Jesus; On the left wing, there are Vinicius, Neymar; On the right wing, Rodrigo and Anthony; Defensive midfielders include Guimaraes; The central defenders have Marquinhos; The goalkeepers are Alisson, Edson.
Considering that Brazil has a strong winger and a weaker all-round, attacking midfielder, Neymar is more likely to play midfield in the World Cup. In fact, in the Brazilian national team, Neymar has always played the role of a playmaker up front.
The third most valuable is the French team, which is still good despite the injury of midfield core Pogba and N'Golo Kante. In terms of the top five worth in each position, the forward group includes Kylian Mbappe, Koeman and Dembele, and the central midfield has Joan Armeni, Te'o, Pavard and Conde.
In addition to Brazil, Portugal also has more players in the top five in each position. Especially in the midfield, there are many high-priced players. such as goalkeeper Diogo Costa; right-back Joao Cancelo, Dalot; left-back Mendes; centre-back Ruben Dias; Attacking midfielders B-Silva, B-Ferlanders. In his left winger position, he also has Leo. A strong central midfield will strongly support Ronaldo.
The Asian player value ranking is led by Son Heung-min. They are Son Heung-min, Kim Min-ya, Kamata Daichi, Tomiyasu Kenyang, Taremi, Azmon, Kubo Kenei, Hwang Hee-chan, Lee Kang-in, and Takumi Minamino. Among them, 4 from South Korea, 4 from Japan and 2 from Iran.
Although the Chinese team failed to participate in the World Cup, the Chinese brand was not absent. In fact, domestic and foreign brand manufacturers have begun to contact these "stars of hope". If these players perform well in the World Cup, their endorsement and corporate brand as a global ambassador will undoubtedly benefit a lot.
TCL, for example, has a wide layout in terms of "stars of hope". Among the top ten valuable players, TCL has signed Foden and Pedri. In addition, Rodrigo, who signed with TCL, is also ranked twelfth in the World Cup price list. In addition, vivo signed Vinicius, a hopeful star from Real Madrid.
Compared with TCL's signing of "Stars of Hope", Mengniu and Yili are more inclined to long-established superstars. For example, Mengniu signed Messi and Mbappe; Yili signed Cristiano Ronaldo, Neymar and Benzema.
Golden Feast: 3 billion broadcast fees and 1.6 billion sponsorship fees
Players from all over the world run and compete on the green field, rolling not only football, but also "gold".
The World Cup is a global sporting event and one of the most lucrative businesses in professional sports worldwide. FIFA clearly lists the prices for sponsors at all levels, which are divided into FIFA Partners, FIFA World Cup Sponsors, and FIFA Regional Supporters, corresponding to the first, second and third level sponsorship rights respectively. The higher the level, the more benefits, such as media and advertising rights, and the higher the price.
FIFA stipulates that FIFA Partners are entitled to the most comprehensive global advertising, promotion and marketing rights licensing scheme in relation to FIFA and all FIFA competitions, including the World Cup, and are free to use FIFA and all event trademarks and corporate promotions; World Cup sponsors have access to a second comprehensive global licensing program, but only for the World Cup; Regional supporters will be granted a World Cup advertising, promotion and marketing rights license program in the designated region, but only in their home country with certain World Cup-related benefits.
Although the amount of sponsorship at different levels is different, and the specific amount has not been disclosed by relevant parties, it is still possible to gain insight into the World Cup through FIFA's financial reports over the years. "Daily Economic News" every headline reporter noted that FIFA's financial year is mainly divided according to seasons, with each World Cup as the node, and four years as a season. It can be said that the World Cup is a business of "not opening for three years, opening for three years", and each season ushered in a peak of revenue in the year of the World Cup.
Taking the 2015-2018 season as an example, the 2018 World Cup accounted for 83% of the revenue of the four years of that season. (Reporter's note: The latest 2022 season has not announced full financial reports)
So, how does the World Cup make money? According to the financial report, TV Broadcasting Rights revenue is the main source of revenue for the World Cup, accounting for nearly 50% of the revenue in the past three seasons; The second is the revenue from marketing rights captured by sponsors at all levels.
According to the financial report, in the three World Cup seasons from 2007 to 2018, FIFA's marketing rights revenue from "FIFA partners" was 594 million US dollars, 709 million US dollars and 1.118 billion US dollars, respectively, corresponding to the number of partners 6, 6 and 7; The marketing rights revenue from World Cup sponsors was US$302 million, US$524 million and US$363 million, respectively, corresponding to the number of sponsors being 7, 8 and 5; The 2015-2018 season was divided into regional supporters, which had 8 regional supporters and a total revenue of $153 million.
Although FIFA's revenue has not yet been announced for this World Cup, from the last World Cup, FIFA has collected about $3 billion in TV broadcast revenue and $1.6 billion in sponsorship fees.
Li Chen, head of Yutang Sports Commercial Sponsorship, a domestic mainstream sports marketing agency and who has participated in the consultation of several World Cup projects, told reporters: "The marketing steps of World Cup sponsors are, first of all, rights procurement, and enterprises select resources according to their needs and lock in what level of sponsors to do; The second is the activation after getting the rights, which is the most core part. Enterprises get sponsor rights, mainly the exposure of advertisements and the right to use World Cup intellectual property rights, etc., but how to amplify the rights and interests, which requires activating rights and interests, integrating rights and interests into the entire market strategy of the enterprise, and doing some supporting combination punches to serve the product market. Moreover, it is also necessary to combine the company's strategy, go in stages, amortize the cost in the 4-year World Cup season, and maintain a certain rhythm. ”
This means that winning sponsorship rights is just the beginning. Li Chen believes: "Behind the sponsorship of the World Cup, there needs to be the support of products, global channel networks, funds and other comprehensive capabilities. To achieve good sponsorship results, companies must spend at least 2 to 3 times the amount of sponsorship within 4 years, and extend the front, not just the dozens of days of the World Cup. It's a long-term investment. ”
Sponsor rheology: Chinese brand "trench gas" shot
Despite the high sponsorship fee, it cannot stop the enthusiasm of enterprises from all over the world to participate in the World Cup. In recent World Cups, the number of global sponsors has been increasing, competition has intensified, and some new characteristics have also appeared.
Every headline reporter combed and found that the number of third-level sponsors of this World Cup increased from 8 to 13, and the industry and geographical distribution also tended to diversify.
Among them, the new secondary sponsor Byju's is an Indian online education unicorn and Crypto.com a cryptocurrency exchange; Among the third-level sponsors, companies from the Internet field such as Boss Zhiping and Baaz have emerged. It is worth mentioning that since this Qatar World Cup is the first World Cup to be held in a Middle Eastern country, FIFA has also developed companies from South America, the Middle East and Africa as regional supporters for the first time.
Among the gradually expanding sponsors of the World Cup, the "trench gas" of the Chinese brand has attracted the attention of the world. As early as the 2010 World Cup, China Yingli sponsored two consecutive World Cups, but it was only short-lived and eventually withdrew. In 2016, Wanda Group officially announced that it became a FIFA partner and became the first first-level sponsor of the World Cup Chinese enterprises.
After the 2018 World Cup in Russia, the appearance of Chinese companies began to bloom, Hisense, Mengniu and vivo became second-level sponsors, Yadea, Emperor and Zhidian Art became third-level sponsors, and home appliances, dairy products, mobile phones, electric vehicles and other categories of leaders gathered. At that time, some fans ridiculed: "In the 2018 World Cup, China went to everything except the national football team." ”
Entering 2022, the enthusiasm of Chinese brands to participate in the World Cup continues to rise, the list of primary and secondary sponsors remains unchanged, continuing to maintain the lineup of Wanda, Hisense, Mengniu and vivo, while the third-level sponsors have changed from 3 to 2, Yadi remains unchanged, the other 2 companies withdraw, and Boss directly joins the market.
The reporter learned from several Chinese sponsors that Hisense emphasized the breakthrough of display and broadcast technology in the supporting actions of the World Cup. For example, in order to solve the situation of scuffing, stuttering and tearing of the game screen, Hisense's latest World Cup custom TV - U8H, with a maximum refresh rate of 240HZ, and has anti-ambient light, green automatic enhancement and 10-unit sound source matrix audio; Vivo will release the new vivo X90 series as the official mobile phone of the Qatar World Cup on the day after the opening ceremony, and will work with FIFA to launch a number of themed social interaction activities around the world; Mengniu launched a new World Cup customized product "Suichange" series of ice cream in the host country Qatar, and also launched the World Cup Top 32 custom packaging products online, and launched related advertising videos at the same time.
Image source: Mengniu Dairy official Weibo
According to market research firm Zenith, Chinese companies spent the most on advertising during the 2018 World Cup in Russia, reaching $835 million, which is double that of the United States ($400 million) and far ahead of the host Russia's $64 million. For this World Cup in Qatar, although the official data is not disclosed, the market assessment value is not low. According to Global Data data, Chinese companies became the largest sponsors of the World Cup, sponsoring US$1.395 billion (equivalent to 9.932 billion yuan) for the Qatar World Cup, surpassing the United States' US$1.1 billion.
For the increasing participation of Chinese brands in the World Cup, Li Qian, a well-known brand expert and founder of the relationship brand firm, analyzed the reasons to reporters: "First, from the perspective of communication effects, today's communication carriers and media are relatively fragmented, and sports events may be the only communication channels that can have focus now, especially the quadrennial World Cup and Olympic Games are more scarce; Second, from the perspective of the communication input-output ratio, in the past, enterprises did mass investment, mainly investing in comprehensive media, and there would be redundant and wasteful investment. The audience of sports events is relatively vertical and precise, which can meet the needs of enterprises to reduce redundant waste. ”
"First of all, from a macro point of view, the improvement of China's national national strength and the strength of Chinese enterprises themselves has also increased their demand and confidence in brand going global. A weak country has no brand, and the country's strength can make enterprises gain confidence. Second, from the perspective of branding, brand marketing is an economic behavior and market behavior, and the brand is to expand. At this time, corporate brands need to be endorsed, and the title sponsorship of international events is a strong endorsement for future international development. Third, from the perspective of communication effect, sports marketing, including the World Cup, is a communication method that integrates event communication, topic communication, scene communication, media communication, emotional communication and community communication, which is unique from other marketing methods and has excellent communication effects. ”
Opening the doors: Is Qatar ready?
In the eyes of fans around the world, this is a long-lost carnival feast in football; For the host country, it is also a development opportunity to stimulate consumer demand, improve infrastructure and provide employment opportunities.
Taking the last three World Cups as an example, the 2010 World Cup made its debut on the ancient African continent, creating 130,000 jobs for the host country South Africa and helping South Africa successfully escape the impact of the global economic crisis, and in 2010, South Africa's GDP growth rate reversed from -1.53% to 3.09%.
Brazil welcomed nearly 1.5 million foreign visitors during the 2014 World Cup, which brought in $1.4 billion in spending in June and July. The Brazilian government estimates that between 2010 and 2014, the World Cup created 332,000 permanent and 381,000 temporary jobs across the country.
For Russia, in the face of falling international oil prices and economic sanctions from Europe and the United States, the World Cup is even more responsible for boosting the economy. A Russian government report also predicts that 10 years after the successful World Cup bid, that is, between 2013 and 2023, the World Cup is expected to boost GDP growth by $26 billion to $30.8 billion.
At the 2018 World Cup in Russia, the French team lifted the Hercules Cup Image source: FIFA's official Weibo
Since the beginning of the 21st century, the World Cup has set a number of "firsts", including the first time it entered Asia in 2002 and the first time it hosted in Africa in 2010; In 2022, Qatar also became the first Arab country in the history of the World Cup to host it.
However, Qatar's success in winning the hosting rights was somewhat surprising.
According to the CIES Swiss Football Observatory, the total value of the 32 participating teams in this World Cup is 15 billion euros. England are the most expensive at 1.499 billion euros, while Qatar, which is entering the World Cup for the first time, is somewhat dwarfed by the fact that the highest player is only 4 million euros, and the total value of the whole team is less than a fraction of England's.
FIFA has also set strict standards for the host country, and in terms of infrastructure, the bid country may need at least eight sports venues that can accommodate more than 40,000 people. Qatar only began building most of the stadiums after winning the hosting rights.
Lack of well-known stars and insufficient stadium infrastructure, why did Qatar win the right to host this World Cup? One of the secrets is "banknote ability".
Statistics show that from the 1998 World Cup in France to the 2018 World Cup in Russia, a total of $43.8 billion was spent. While people are still lamenting that Russia invested a whopping $13.2 billion, Qatar spent $229 billion, five times the sum of the previous six World Cups combined.
For this World Cup, Qatar built 7 new stadiums and renovated 1 stadium. In order to avoid the scorching summer climate of the desert, the World Cup was also held in the northern hemisphere winter for the first time in history, and all stadiums were air-conditioned, creating the most "trench" World Cup in history.
Qatar spends more on infrastructure than stadiums, spending $36 billion to build a driverless subway system that connects venues; Qatar also built a new Hamad International Airport to meet the tide of flights during the games; The biggest initiative was to directly build Lucelle, a small village north of the capital, into the second largest city in the country.
Based on Qatar's GDP of $179.5 billion last year, the oil-rich Qatar has "burned" the country's GDP for about a year and a half.
In fact, Qatar's construction project is not just for a World Cup, more money is spent on infrastructure upgrades, which is also part of its "National Vision 2030" plan to get rid of excessive dependence on fossil fuels.
In addition to the obvious income from tourist consumption, TV broadcasts, sponsorship fees, etc., Qatar hopes to enhance its cultural soft power and international visibility through the World Cup, so that the "post-World Cup economy" can support the country's long-term prosperity.
World Cup "Made": Yiwu, China, turned out to be one of the biggest winners
Everything that spawns from the World Cup has one of its most stable cores: football. The charm of the green field infects countless fans, and football, as a subdivision and common sporting goods, has also ushered in more attention and greater demand during the World Cup.
Every time the headline reporter learns that many of the football given away by an international brand among the official partners of the 2022 World Cup as a gift are "Made in YiWu" (Made in Yiwu).
Zhao Xiaosong, general manager of Yiwu Anpaotong Sporting Goods Co., Ltd. (hereinafter referred to as "Anpatong"), which does football OEM for the international brand, said in an interview with every headline reporter, "The World Cup is still very clear about the pull of football orders, this year, the supply of football foreign trade orders in the factory is in short supply, and some low-end football products have been subcontracted to other factories for production and processing."
Image source: Photo by Ye Xiaodan, reporter
Zhao Xiaosong, who has experienced several World Cups, found that football orders from the host Qatar had exploded this year. In the past, orders were mainly concentrated in the Americas, Europe and other countries that are more respectful of football, but this year, Qatar's football orders have exceeded that of Brazil and other countries.
"This year, we have increased our order intake by 20% compared to the last World Cup." Zhao Xiaosong introduced that the factory can now receive one or two million football orders a month, but the production capacity is limited, only 10,000 football can be produced every day, and the capacity of the factory's three production lines can no longer cover the orders, and it is necessary to find external factory assistance.
Xu Jian, president of Yiwu Cross-border E-commerce Association, told every headline reporter that the quadrennial "World Cup effect" has always been very obvious in Yiwu. In the 2010 World Cup in South Africa, from January to May of that year, the value of sporting goods and equipment exported through Yiwu Customs was 65.54 million US dollars; In the 2014 World Cup in Brazil, from January to May alone, the value of small commodities exported to Brazil through Yiwu Customs reached 160 million US dollars. In the last World Cup in Russia, in the first 4 months of 2018, Yiwu's exports to Russia exceeded 1 billion yuan.
This year, according to the Yiwu Sporting Goods Association, Yiwu manufacturing accounted for almost 70% of the market share of the entire World Cup peripheral goods.
On October 27, Ma Xiang, head of the AliExpress World Cup special session, introduced to reporters that on the warehouse side, AliExpress has built domestic preferred warehouses in Yiwu, Dongguan, Hangzhou, Weihai and other places, and the number of orders for preferred warehouses in Yiwu increased by 6 times compared with the same period last year, and it only takes about 3 working days for Weihai warehouses to be sent to South Korea. "In Western France, we have also laid out overseas warehouses, and the order volume of overseas warehouses this year has increased by 30% compared with the same period last year, and it only takes 2~7 days to deliver to 9 core European countries through AliExpress."
Image source: Courtesy of interviewee
Ma Xiang introduced that AliExpress and Cainiao launched the World Cup special line, in Yiwu, after the merchant waits for the preferred warehouse, the platform will match the faster logistics route, which is one or two days faster than the merchant's self-delivery. In addition, light and small items such as flags and whistles can be consolidated, and the delivery period from 45 days can be shortened to 15 days without increasing costs, improving the efficiency by 67%.
Bai Wenxi, Chief Economist of IPG China, said that Yiwu's OEM export model of small commodities has played a good role in the global influence of the small commodity market, closely integrated China's manufacturing and global markets, linked the complete domestic industrial chain and supply chain, good infrastructure and human resources, manufacturing advantages supported by the large-scale domestic demand market and the global market, and is a model of China's manufacturing to the global and global service.
Viewing Guide: Top 10 highlights of the Qatar World Cup
According to Xinhua News Agency, the Qatar World Cup has ten highlights:
1. The host who has been waiting for a long time
This is the first World Cup in the Arab region, and Qatar, as the hosts, are about to embrace their first World Cup tour. From their first World Qualifiers in 1977 to their final arrival on the main stage, Qataris have been waiting 45 years.
2. The last dance of "Mero"?
After the World Cup in Russia, Messi and Ronaldo's careers have changed a lot, the former leaving Barcelona and the latter returning to Manchester United. The two have done a great job, and the World Cup is the final puzzle piece in their honor book. Messi has made it clear that this is his last World Cup, considering Ronaldo's age, his World Cup experience is likely to end in Qatar, this time, can they achieve their dream?
3. Ragnarok
A number of football superstars will gather in the center of the stage, among them there will be Modric, there will be Suarez, there may be "post-90s" Neymar... These veterans extend the life of the sport with a diligent professional attitude, but in the brutal World Cup, there will always be someone who has to leave the stadium first.
4. The first experience of the "post-00s"
Since the 2018 World Cup, a large number of "post-00s" have begun to emerge and even provoke the team. Under the Spanish head coach Luis Luis Enrique, there are as many as 8 players with the label "post-00s". Many of these "post-00s" are not well known, after tempering in Qatar, who will hold the stepping stone to the giants, and who will get the ladder of career climbing?
5. Semi-automatic offside recognition technology
The World Cup records the growth of young people and the innovation of technology in the arena. The World Cup in Brazil introduces goal-line technology, the World Cup in Russia uses Video Assistant Referee (VAR), and semi-automatic offside recognition technology (SAOT) will also make its debut at the World Cup. Previously, SAOT has been used in competitions such as the 2021 Arabian Cup and this season's Champions League. Of course, this technology is still only an aid, and it is still the referee on the field who is responsible for the final decision.
6. "Judge in black" from China
Although the Chinese team failed to enter the World Cup, there was no lack of Chinese elements on the green field. In May this year, FIFA announced the list of referees for the Qatar World Cup, with Ma Ning as the main referee and Shi Xiang and Cao Yi as assistant referees. It is understood that three Chinese referees are expected to form a referee team to punish this World Cup match, which will be the first time that a referee group from China has appeared in the men's World Cup.
7. Will the "reigning champion curse" still work?
The power of the "reigning champion curse" seems to be continuing. In the five World Cups that have been held in the 21st century, four defending champions have been eliminated from the group. In the last three consecutive editions, Italy, Spain and Germany have all returned home after three group games. So, people set their sights on the French team. Recently, the French team has been in frequent condition, not only in average form, but also two midfielders N'Golo Kante and Pogba have missed the World Cup due to injury, and they have been out again on the scene because of the issue of image rights, which has to make people sweat for them: will the "Gallic Roosters" repeat the mistakes of the past?
8. What will the stars look like?
Missing the World Cup due to injury is nothing new, but with the World Cup in Qatar just around the corner, it's rare for an injury wave to hit on such a large scale. From Germany's Timo Werner to France's Pogba, from England's James to the Netherlands' Wijnaldum, almost every strong team has important players who say goodbye to the World Cup in advance.
9. The final World Cup round of 32
From 2026, the World Cup will be expanded to 48 teams. Despite previous discussions about bringing forward the expansion schedule, the final round of 32 format was retained at the World Cup in Qatar. In the last World Cup in Qatar, which was played by 32 teams, how many celebrities will be written into the World Cup highlights?
10. Win the Gold Cup
From the opening game to the final day, from the "tent" at the Bay Stadium to the "lantern" at the Lucerle Stadium, which team can lift the Hercules Cup in seven games? Is it the traditional giant? Or is it a "dark horse" standing out? The ultimate mystery about the World Cup will be revealed on December 18. The Lucerdet that day, waiting.
Qatar World Cup
Viewing channels
1. TV channels
CCTV-1, CCTV-2, CCTV-5, CCTV-5+, Shanghai Five Star Sports Channel, Guangdong Sports Channel, Guangzhou Nanguo Metropolis Channel, Guangzhou Competition Channel
2. Web Platform
CCTV's new media (CCTV, CCTV Sports, CCTV, etc.), Migu Video, Douyin
Qatar World Cup schedule (according to CCTV) ↓↓
Reporters| Wang Fan, Ye Xiaodan, Zhang Yun, Kong Zesi (intern), Zhu Chengxiang
Editors| Dong Xingsheng, Wei Guanhong, Sun Zhicheng, Gai Yuanyuan, Yi Qijiang
Proofreader| Wang Yuelong
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