As we all know, FAW Toyota has too many good cars, Land Cooluzer, Prado, Ruizhi, Crown, etc., which is not a product that fans have talked about so far, but it is a pity that the good brand of one hand has been sparsely played by FAW Toyota, because these models have now become "in the past" in the domestic auto market.
Looking at it now, FAW Toyota's market performance in Japanese brands is no longer as strong as before, and even compared with its own GAC Toyota, it is a little behind. According to the data, in the past October, FAW Toyota's sales were only 74,924 units, lagging behind GAC Toyota's 80,800 units, from January to October this year, FAW Toyota's cumulative sales were nearly 710,000 units, while GAC Toyota's cumulative sales were nearly 850,000 units, with a gap of more than 100,000.
The same is Toyota's layout in the domestic automobile market of two brands, one south and one north, and a large number of sister models, why FAW Toyota can not do GAC Toyota, one of the reasons is that as we talked about at the beginning, a series of good cars have been lost by FAW Toyota, and there is indeed less competitiveness in the market.
Of course, FAW Toyota has long been aware of this problem, and in July last year, FAW Toyota officially announced that "Crown" became its high-terminal brand, and also justified two new cars - Crown Wilfa and Crown Land. A sedan becomes a brand, and the ambition behind FAW Toyota is clear: to play the sentiment card.
And we can also feel that FAW Toyota has always intended to revive the crown. From the exposure of the SUV version of the crown on the Internet, the rendering of the crown sedan to the recent official release of the sixteenth generation crown by FAW Toyota, it is almost this year, the new car is named "Crown SportCross", and the domestic price is expected to be about 400,000 yuan in the future.
From the exterior point of view, "Crown SportCross" is a crossover version of the model, more recognizable than ordinary cars, the front face adopts Toyota's latest family design language, and the center of the front is marked with the new crown LOGO. At the same time, the new car adopts a two-tone paint coating, which is a crossover form that mixes sedans and SUVs from the side, which is similar to the Versailles C5X. At the rear, the taillights are designed as through-through.
In terms of interior, the Crown SportCross is equipped with a full LCD instrument cluster and a floating central control screen, both 12.3 inches in size, and a large number of gold trim strips for embellishment, which has a good technological atmosphere.
In terms of power, the Crown Crossover is a hybrid, which will provide two options: 2.5L+ electric motor and 2.4T+ electric motor, and no plug-in hybrid version is available.
Although it is no longer a return to the traditional sedan structure, the 16th generation crown as a whole still gives people a bright feeling. However, the product form of sedan and SUV style integration is rare in the domestic auto market, and it is unknown whether consumers will accept it.
In addition, the governor also wants to say that if Crown introduces the domestic auto market through FAW Toyota in the future, the odds of winning really do not seem to be great. We do not deny that the crown car was once recognized in the domestic automobile market, but now the market competition is so fierce, coupled with FAW Toyota's overall market performance in the past two years is not as good as before, that is to say, its market competitiveness has gradually weakened, it seems that it has been difficult to support the arrival of the crown. In short, expect it to come first.
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