At the end of this weekend, the most popular North American cinema film is undoubtedly this one:
The new animation "1/2 Magic" from Pixar, if it is not the cause of the epidemic, it should also be released in China.
However, despite all the effects, the film's box office in the first weekend of North America is also good, the first weekend of the film is 40 million US dollars, the global box office is 68 million US dollars.
It is still the top of the North American box office charts that successfully reached the weekend.
As an original animation produced by Pixar, compared with Pixar's own works, "1/2 Magic" is not a particularly excellent one, and the media evaluation is also about 7 points.
Rotten Tomatoes 86% media freshness, 7.12:
IMDb 7.7
The relatively harsh MTC has only 61 points.
Stronger than the lineup, the summer slot is set, and the "Psychic Journey" also launched by Pixar
"1/2 magic" should not necessarily be Disney's main film in the awards season.
However, the quality of the film itself is still quite good, and the 7-point film can also meet the needs of many people, especially for the general audience, who should also enjoy the film, including the previous premiere in Berlin.
Douban short reviews are also quite praised
Including myself, I actually like this movie a lot, and at the end, I even have some feelings.
The film itself in the plot, not too much surprise Pixar story, the film set a very routine road movie mode, about a pair of brothers on the road together, want to see the father side again.
The two brothers are voiced by Star-Lord and Spider-Man respectively, and they are also old friends reunited
The whole film is on the road, and it is a very road movie model and routine, including old topics such as conflict and reconciliation.
Of course, what attracts me the most, or moves me the most, is actually the part of family affection, even in such a more conventional road movie, the film will still give us many unexpected warm and affectionate moments.
This is also the reason why Hollywood animation is very popular, always in the work, to convey some very popular, but also common emotional relationships between people.
Let you enjoy the animation to bring you happiness at the same time, but also harvest the touch.
Edutainment and great family fun.
However, what I want to say today is not actually this. The more interesting thing about this "1/2 Magic" is actually his worldview setting.
The background of this story is very interesting, the story takes place in a world where fantasy magic and contemporary technology coexist.
The stories are elves, trolls, dragons and centaurs, creatures that only exist in fantasy novels.
Seeing such a setting, it is estimated that many people will take it for granted that this is a fantasy world story, but in the setting of this fantasy world, the film has added the background of modern technology.
For example, their means of transportation are cars, and they also use gas stoves, bread machines, electric lights, and other technological products like humans.
The story brings together two worlds.
To use the film's own interpretation, this is a world where magic, flying dragons and samurai used to be, but magic is too difficult to learn, so you have to use spells to ignite fires, and you have to cultivate for a long time, it is better to buy a lighter.
As a result, this group of elves and monsters slowly bid farewell to magic and began to use various technological products to live in the way of ordinary people.
The film is about the two protagonists relearning long-lost magic to meet their deceased father. And bring back the whole world to remembrance of the wizarding world.
In short, the fun is still in the setting, probably like a sudden opening of the brain hole: if the fantasy world of elves no longer has magic, let them like us ordinary people, driving cars, watching TV, what will the world look like?
As a result, the story came out little by little.
In my opinion, in fact, most of Pixar's fun cartoons are born in such a brain-opening way.
Or, with a playful setting, your animation wins half.
For example, in "Toy Story", the initial brain hole should be that if your toys are actually alive:
When you're not there, they get active, playing in their own world, solving problems that even affect the human world.
Including their troubles, also, what if the host doesn't want us anymore?
Are those abandoned toys sad?
In short, when these toys have life and feelings, with this brain hole, there will be more and more interesting plots out.
Or, the "Monster Power Company" of that year was also an interesting brain hole.
The film believes that the monsters that children are most afraid of, although the image is terrible, but in fact, they are very kind in heart, but they have to collect the screams of the children to generate electricity.
As a result, the image of the monster was immediately reversed, and there were many interesting interactions with the children, the angle began to be novel, and everything became more interesting.
And The Incredibles.
Everyone always thinks that Superman is heroic and invincible, but the Superman in this anime is like ordinary people, with all kinds of troubles, all kinds of upsets, and at the same time, there will be their midlife crisis.
Therefore, under such a brain hole, the story is also very good to advance, and will derive a variety of interesting plots.
There is also my super favorite "Mind Task Force", its brain hole is, if people's emotions can be embodied into several villains, there are happy, angry, afraid of all kinds of villains in your head, and people's emotions are also controlled by these villains, and gradually revealed.
Through our perception of these emotions, the film takes us to spy on our own brains, in which we look for those memories, those beautiful moments that we slowly forget.
The story is so gentle and interesting, but it unfolds in the background of such a strange brain hole, which is really convincing!
In fact, many of Pixar's animations are promoted and conceived on the basis of this kind of brain hole. It's about breaking the frame of your mind, building a different story, and eventually returning to family and love.
It's both novel and touching, and it's too strong to be true.
I suspect that when they conceive of a story, the first thing they have to say at the beginning must be: What if?
If so, if so, one after another different settings, and must break the inherent frame of thinking, so the story slowly comes out.
This is actually a good way to conceive a plot, as far as possible to break the framework and stereotypes, animation, well, should not be stuck in the form and framework, the imagination is good.
Our cartoons, in fact, can also use a similar way to open their minds, to try more, jump out of the existing framework, and ask a few more ifs?
Maybe, everything will be different.