Recently, BYD's 3 millionth new energy vehicle off-line conference was held at BYD's global headquarters, which is undoubtedly the highlight of Chinese brands.
At the press conference, BYD President Wang Chuanfu delivered BYD's 3 million new energy vehicle, the seal, to football player and Miss Asian Football Ms. Wang Shuang.
Guo Shougang, deputy director of the First Department of Equipment Industry of the Ministry of Industry and Information Technology, said in his speech at the meeting that BYD actively responded to the call of the country, firmly determined its direction, committed to innovation, and made a number of technological breakthroughs in the field of new energy vehicles, and its comprehensive competitiveness entered the forefront of the world.
Intelligence has gradually become a major consumer trend in the automotive industry. Wang Chuanfu said that BYD will continue to focus on scientific and technological innovation, and continue to meet users' new pursuit of a better life through leading technology and diversified products. At the same time, BYD will also bring another subversive "black technology" on the basis of the existing "four-in-one" (material safety, single safety, package safety, vehicle safety) safety system, bringing users the ultimate safe car experience.
Wang Chuanfu also said that BYD will next create a new million-level high-end brand - Yangwang. The brand's first model will be officially released in the first quarter of 2023, committed to bringing users an unprecedented new experience of extreme performance.
In addition to the Yangwang brand, BYD will also launch a very professional and personalized new brand in 2023, full of meeting consumers' personalized car purchase needs. It is reported that the new brand will also build and co-create with users, gain insight into the voice of consumers, and openly recruit excellent dealers to join the whole market.
In the future, BYD will form a new brand matrix of BYD brands (dynasty, ocean), Denza brand, Yangwang brand, and professional personalization, covering from home to luxury, from public to personalized, and realize multi-brand strategy and high-quality development.
All along, BYD has been accelerating its expansion in overseas markets. In the Asian market, BYD's overseas passenger car plant was completed in Thailand and will be put into operation in 2024, with an annual production capacity of 150,000 units. BYD's Yuan PLUS, Dolphin and Seal will also land in the Japanese market next year; In the European market, BYD brought three major models of Yuan PLUS, Han and Tang to the Paris Motor Show, and also cooperated with the world-renowned car rental company SIXT, which will purchase at least 100,000 new energy vehicles from BYD in the next 6 years to provide new energy car rental services for the European market; In the South American market, BYD has partnered with Saga Group, Brazil's largest car dealer, to build its first store in Brasilia, the capital of Brazil, and will sell models such as the Tang EV, Han EV, D1 and Song PLUS DM-i. It is expected that by the end of this year, BYD's business layout in Brazil will expand to 45 cities, and open 100 stores by the end of next year. After years of overseas layout, BYD's new energy vehicle footprint has spread to more than 400 cities on six continents, more than 70 countries and regions.
BYD's overseas journey will naturally continue, and in this press conference, BYD clarified its strategic goal of further developing the global market. Wang Chuanfu said that it will continue to promote the internationalization of BYD's passenger car industry.
As an independent brand that has been deeply engaged in the field of new energy for many years, BYD has achieved the goal of rolling off the production line of the 1 millionth new energy vehicle in 13 years, from "1 million to 2 million" in only one year, and from "2 million to 3 million" in only six months, which undoubtedly shows BYD's accumulation and leading position in the new energy track. In the future, with the application of BYD's more "black technology" functions and the formation of a full-brand matrix, milestones such as 4 million and 5 million new energy vehicles will be achieved faster, let's wait and see!