"For small businesses, they can only grind their diamond drills more finely, do fine in one field, or wait for it to be acquired, or be themselves."
"Every crisis is a great opportunity. Discover a new market, combine your own technological advantages, and seize opportunities as soon as possible in order to better embrace change. ”
On November 10th, at the 7th Enterprise Innovation Ecosystem Conference of Tian'an Digital City, four guests from industry research and market frontlines held a roundtable forum with the theme of ""Sound" Moves the Future" around the future development of the acoustic industry, discussing the challenges and opportunities of the acoustic industry.
The sound economy is in the limelight, but it has both challenges
Listen to music while exercising, listen to the radio while driving, listen to books or open short video apps in your leisure time, and even fall asleep with white noise while sleeping...
Sound, as a companion, is penetrating into our daily lives through modern technological means.
Especially since the epidemic, acoustic technology is changing our office and living habits.
According to Tianyancha data, there are currently nearly 40,000 mainland sound economy-related enterprises, of which more than 2,400 will be newly registered in 2021, with a growth rate of 6.91%. The sound economy is rising fast.
On November 10th, at the 7th Enterprise Innovation Ecosystem Conference of Tian'an Digital City, focusing on the future development of the acoustic industry, four guests from the front line of industry research and market - Chen Lixin, executive vice president of China Electronic Audio Industry Association, doctor of the Institute of Acoustics, Chinese Academy of Sciences, Kuang Zheng, vice chairman of the Audio Engineering Branch of the Acoustical Society of China, Qiu Fenghai, general manager of Beijing Shengjia Technology Co., Ltd., and Xi Jinmiao, chief operating officer of Wood Core Technology, jointly explored new challenges and opportunities in the industry.
Chen Lixin, executive vice president of China Electronic Audio Industry Association and chairman of China Audio Technology Conference, believes that the current international situation is under pressure and exchange rate changes, resulting in large price fluctuations in raw materials and core components, and the development of the industry is facing certain pressure, but the more such times, the more we should build confidence in the crisis and practice internal strength.
Kuang Zheng, Ph.D. from the Institute of Acoustics of the Chinese Academy of Sciences and vice chairman of the Acoustical Engineering Branch of the Acoustical Society of China, believes that every crisis is a good opportunity. Only by seeing a new market, combining your own technological advantages, and seizing opportunities as soon as possible can we better embrace change.
For example, with the development of new energy vehicles, the entertainment system in the car is becoming more and more important. Originally, a car audio was only about 150 pieces, and now the whole system is about 1500-2500 pieces, and this scale will increase more than 10 times.
There are also smart headphones and smart glasses are also hot spots in the next industry.
Qiu Fenghai, general manager of Beijing Shengjia Technology Co., Ltd., believes that hardware is the body and software is the soul. At present, from the business practice of his company, there are two obvious trends: from the perspective of products, through the cooperation of software and sensors, it is gradually moving towards a more personalized and intelligent direction; From a market point of view, many manufacturing companies did not have their own brand dreams in the past, and now many companies are beginning to create their own brands.
He stressed that in the face of the crisis, enterprises should first do fine and survive first; Then do internal strength, do a good job in the capital planning of the enterprise, and cooperate in the short, medium and long term, so that the enterprise can live longer. "For small businesses, they can only grind their diamond drills more finely, do fine in one field, or wait for it to be acquired, or be themselves." He said.
Xi Jinmiao, chief operating officer of Wood Core Technology, believes that the acoustic industry is developing in a broader direction. Specifically, in the past, the acoustic field was mainly concentrated in the consumer category, such as headphones and speakers. Now, there are more areas to study acoustics, such as hearing aids, cochlear implants, and automotive electronics in the medical industry.
He emphasized that acoustics is not a simple electronic or structure, but a complete systems engineering. However, in the process of practice, he found that there is a great shortage of talents, and he has not seen too many such professional talents injected into colleges and universities, which also requires strong support from the state and education departments.
At this conference, Michael Levitt, Nobel Prize winner in chemistry and professor of the Department of Structural Biology of Stanford University, Xiao Geng, a well-known domestic economist and professor of Chinese University of Hong Kong, Yin Ye, CEO of BGI Group, and other top experts and scholars also published their cutting-edge ideas in the fields of "biology" and "sound".
In addition, Ning Kang, deputy secretary of the party committee and mayor of Fenggang Town, Dongguan City, and Zhong Jingping, deputy director of the Dongguan Science and Technology Bureau, also attended the meeting.
Bay Area acoustic industry community was officially launched in Fenggang
At this conference, the release of the innovation ecology of Fenggang Tian'an Digital City was also a highlight. As the second phase product of the Fenggang Tian'an Digital City project, Tian'an Shenchuang Valley is expected to be presented by the end of 2023.
The eastern area of the project is dominated by industrial clusters, mainly leading industries such as intelligent manufacturing, electronic information, artificial intelligence, etc., and a large number of industry-leading enterprises will settle in after the Spring Festival in 2023, of which 90% are enterprises above designated size and national high-tech enterprises; The western area of the project is fully equipped, including corporate leaders' residences, kindergartens and nine-year schools, rich commercial formats and deep innovation academy, and more than 60,000 people will live and work here in the future.
Focusing on the industrial development direction of Dongguan City and Fenggang Town, the park will build an industrial cluster of "intelligent acoustics + precision manufacturing", strive to build a new industrial community with distinctive characteristics, and empower a new industrial community integrating "R&D, production and life" with digital technology. At the conference, the Bay Area acoustic industry community jointly built by the People's Government of Fenggang Town, the Institute of Acoustics of the Chinese Academy of Sciences and Fenggang Tian'an Digital City was officially launched, and a strong alliance to create an industrial ecology of "complex + sound institute + sound association".
In addition, Tian'an Shenchuang Valley will also build the "tallest building in Fenggang - Tian'an Electronic Innovation Center", and build an electronics industry cluster integrating "display, production, trading, research and development, pilot test, warehousing, logistics, finance and supporting facilities", which will become the largest global electronic trading and innovation highland with the highest scientific and technological content and the most complete product range in the Greater Bay Area, helping enterprises open up a broad channel space, form an industry agglomeration effect, and become an "upgraded" version of Huaqiangbei. Inject stronger industrial momentum into the high-quality development of Dongguan.
Written by: Qiu Yongkuan
【Correspondent】Zhang Yue
【Author】
【Source】 Southern Press Media Group South + client