The French brand Dongfeng Citroen, which has always been unique, began to be unable to accept the dividends of grounded marketing through the Versailles C5 X, and recently one of its new cars has received great attention because of its naming - Tianyi BEYOND, at first glance, I thought it had something to do with the rock band Beyond, so it quickly came out of the circle.
But in fact, this name has a lot of origin, derived from the Dongfeng Citroen brand gene "Audacious and going beyond what's common", reflecting Dongfeng Citroen's pursuit of breaking through itself. At present, Tianyi BEYOND has been listed, priced at 152,700 yuan to 231,700 yuan, the price sincerity is still there, so what about the sincerity of the product?
TIANYI BEYOND IS ACTUALLY A FACELIFT OF THE CURRENT TIANYI C5 AIRCROSS, WHICH HAS BEEN OPTIMIZED AND IMPROVED IN DESIGN. The front face design is still very layered, but the middle net and headlights have become a through-through design, the original thick two horizontal banner chrome decoration is replaced by a dot matrix chain, and the headlight shape has become two more slender light strips above and below, making this area look more overall.
The design of the lower part, Tianyi BEYOND, canceled the original thick two rounded rectangles, which did not look so abrupt. However, when it comes to the side of the body, the familiar rounded rectangle under the body remains, and the side is highly recognizable. In addition, its wheels adopt a new black five-petal-like shape, which makes the visual effect more fashionable and sophisticated.
The rear design has not changed much, except for the slight adjustment of the taillights, which weakens the original rounded rectangular shape, and the other is basically the same.
In terms of body size, Tianyi BEYOND has a length, width and height of 4510mm× 1860mm × 1705mm, a wheelbase of 2730mm, and the space performance is not bad, the rear legs and head are relatively spacious, and the comfort is higher as a family car. In addition, the seat of Tianyi BEYOND is ergonomically designed, and the seat support and wrapping performance are unexpectedly good, of course, this is also thanks to the application of ALCANTARA® warm and comfortable seats.
In addition to comfort, the highlight of the car is also a sense of technology. Tianyi BEYOND is equipped with a 10-inch floating high-definition touch display + 12.3-inch theater-style LCD digital instrument cluster, which is one of its upgrades compared with the old Tianyi. In addition, Tianyi BEYOND has also upgraded the main driver + co-driver 6-way power adjustment seat, 15W high-efficiency wireless charging, driving recorder reserved interface and other configurations, and the vehicle-machine system has also been upgraded, and the cost performance has been further improved.
In addition, the performance of Tianyi BEYOND's intelligent voice interaction function can be ranked upstream in the same class of joint venture SUVs, the response speed is fast, multimedia systems, navigation, telephones, air conditioning, sunroofs all support voice control, and support CarLife, Hicar, car navigation is also very easy to use, farewell to the mobile phone bracket is completely fine.
In terms of power, Tianyi BEYOND is equipped with 1.6T and 1.8T engines. This test drive is a 1.8T model, matching Aisin 8AT manual automatic transmission, zui high horsepower 211 horsepower, peak torque 300 Nm, comparable to 2.0T power output, almost no impeccable place, from the start to the rear acceleration process is relatively linear, there will be no front strength and back weak phenomenon, when deeply stepping on the accelerator, it can give people a very heel sense of power.
The configuration of PHC adaptive hydraulic suspension can make the comfort performance of Tianyi BEYOND ahead of most products in the same class, the shock filtering effect is very good, and the feeling transmitted by the entire chassis is calm and tight, so that the front and rear can enjoy it.
It is worth mentioning the overall comfort performance of Tianyi BEYOND, which is a product that will subvert your perception of the comfort of French cars, and there is no need to talk about the comfort brought by the master chassis, which is the ability that the French brand has always mastered. In addition, the comfort of Tianyi BEYOND also comes from excellent NVH, which uses silent tires and conscientious sound insulation materials throughout the car, coupled with comfortable seat design and materials, sitting in Tianyi BEYOND is comfortable and quiet enough.
Summary:
It is not difficult to see that the upgrade of Tianyi BEYOND is aimed at domestic consumers, weakening the personality of the design of the old model, more in line with the public's aesthetics, while optimizing the car-machine system, large screen, voice, navigation and other configurations that Chinese people like are given together, and the price is reduced, not only to understand the demand, but also to show the sincerity of zui. If Dongfeng Citroen can use the Versailles C5 X out of the circle marketing method on Tianyi BEYOND, maybe it will be another explosive model and sales pillar of Dongfeng Citroen.