On February 12, 2022, on the Taobao live streaming app, an account called "Bee Surprise Society" was quietly launched and began live broadcasting, and in less than 5 hours, the peddling of 55 products attracted 1.179 million onlookers, and the number of views on the day of the snack festival on February 18 was as high as 11.669 million. After the broadcast, "Bee Surprise Society" only took 5 days to enter the top 3 Taobao live broadcast list. ... Behind such a bright achievement, netizens who are familiar with Weiya have picked up the secret behind this "dark horse of strength", among the six members of the "bee family", Haohao, Kaizi, and Facai three boys have been the assistant broadcaster of Weiya's live broadcast room before, and two of the three girls, Xiaohan and Duoduo used to be models in Weiya's live broadcast room, and the supply chain and selection still continue the idea of the original Weiya live broadcast room, not only that, the background panel of the live broadcast room is also highly similar to the past Weiya live broadcast room...
Weiya did not appear in front of the camera, compared to Weiya herself's comeback, everyone's attitude towards the "bee family" is relatively tolerant, the successful testing of the broadcast team, indicating that the characteristics of relying on personal charm to bring goods to drain in the future may gradually weaken, the reason why Weiya can become a "sister with goods" is not only because of her own fan appeal, but she can get lower discounts on goods with intensive advantages such as supply chain and quality control. Her team even mentioned in an earlier interview that "charisma comes last." Supply chain, product selection, commerce of live streaming companies... Like a precision machine, supporting the live broadcast room to become lively again. Even if there is no Weiya, as long as you can get the same discount from the merchant with goods, practice has proved that you can indeed circle some fans who are simply concerned about the cost performance of goods. The popularity of "Bee Surprise Society" proves this, as a new account with no fan base, it exploded on the air, which is closely related to the operation accumulation of the entire company over the past six years.
In front of the scene, the "Bee Surprise Society" seems to be avoiding the relationship with Weiya. The industrial and commercial information completed the day after the premiere of the "Bee Surprise Society" live broadcast store shows that its certified company is called Hangzhou Baifeng Culture Media Co., Ltd., and the legal person and major shareholder are He Weihua. From an industrial and commercial point of view, this company is indeed not directly related to Weiya. However, according to Red Star Capital Bureau, the registered addresses of Hangzhou Lanhai Enterprise Management Consulting Company and Hangzhou Fenghan Enterprise Management Co., Ltd., which are owned by Weiya's husband Dong Haifeng, are the same as the registered address of Baifeng Culture in Jiangjin International Building, Binjiang District, Hangzhou, only 5 floors apart.
According to Shandong Finance and Economics, since the launch of the "Bee Surprise Club", fans scattered everywhere are being "brought back" to the live broadcast room of the "Bee Surprise Society" from the WeChat group of Weiya fan group, Weibo, WeChat public account and other channels. Some merchants also revealed that the information they received in the private domain was different. "The 'Bee Surprise Club' team will clearly say that it is Weiya's team in the private domain, and old fans and merchants have linked it to Weiya." Relying on the debut of Weiya's fans, the "second generation of broadcasting" after removing the traffic bubble, whether they can provoke the girder still needs to continue to explore.
From the perspective of social values, it seems that the live broadcast led by Weiya's team should not be advocated. Whether in front of the stage or behind the scenes, public figures with moral flaws such as "tax evasion" should not be tacitly allowed to "make a fortune with silence." But from another point of view, Weiya and Li Jiaqi are just the first to eat crabs in the live broadcast business model. Their team has figured out the internal logic of algorithms, traffic, supply chain, product selection, words, and pricing, and made them more and more professional. Although there were many problems in the industry in the early stage due to factors such as lack of supervision, as the development of the entire track becomes more mature, the industry dividend will be more even.
In any case, the "Hundred Changes" that everyone trusted and honored is gone.