Xu Jing, all-media reporter of the newspaper group
Bright lanterns, promenade,
Fireworks in the world, the ancient city is still at night.
light and shadow interlaced,
Half history, half homeland.
……
As if overnight, the news of building a "city that never sleeps" came, and Xiping County was boiling!
It is known as "the hometown of ancestral culture, the hometown of iron smelting and sword casting culture, and the hometown of great bronze culture..." Xiping County, which has many honorary titles, how to use these elements to maximize the benefits of Xiping's economy? How to better realize the "poetry and wine distance" at the doorstep of deep integration?
"Relying on characteristic cultural elements such as Yanzu culture, iron smelting and sword casting culture and Haitang culture, we actively integrate resources, strengthen the creation of highlights, cultivate distinctive cultural tourism 'appearance', create characteristic catering brands, enrich "immersive" tourism experience, and fully activate the 'traffic password' of Xiping cultural tourism revitalization." Yesterday, Liu Lei, chairman of the icing on the cake tourism company who came to Xiping for inspection, said with confidence that lighting up Henan starts from Xiping.
Liu Lei said that when night falls, the lights come on, and the day of work ends, and the night is a time for people's entertainment, food, wine, shopping, cultural activities... In the torrent of development of the times, the development and prosperity of the night economy is the best place for individual pressure release. The night economy is not only an important indicator of urban vitality, but also a kind of "soft power" of urban economy. In the diversified night economy industry, "cultural tourism + performing arts" is also becoming a bright element in the tourism night economy.
Issue certificates
In order to further accelerate the development of Xiping, enhance the development of night tours, culture, food, lighting, visual and artistic characteristic blocks in the county, drive the circulation of the urban night economy market, and make the tourism economy bigger and stronger, a few days ago, Hou Gongtao, deputy secretary of the Xiping County Party Committee and county governor, on behalf of the county party committee and county government, has reached a preliminary cooperation intention with the icing on the cake cultural tourism group, and the chairman of the group, Liu Lei, was hired as the county cultural tourism consultant. At the same time, Qu Jinxing, chief planner and director of the Chinese Poetry Spring Festival Gala, and Zhang Xiangyu, president of Henan Culture and Tourism Planning Research Institute, were also hired as cultural tourism consultants of Xiping County, and everyone will work together for a dream to build Xiping Night, the city that never sleeps.
How to bring tourists to Xiping through the explosive engine of cultural tourism? How to make Xiping an Internet celebrity city? How to get Xiping Quanhenan out of the circle ? How to activate Xiping culture ?
And listen to Liu Lei, cultural tourism consultant of Xiping County and chairman of the icing on the cake cultural tourism group...
Liu Lei with his successful experience as the starting point, made a targeted analysis of the creation of "Yunan Night", at this node, Xiping has the advantage of occupying a position, there is also a potential competitive crisis of card slots and other problems, Xiping urgently needs to create a style street such as "Yu Nan Night" to interpret Xiping culture, so from all aspects to comprehensive analysis, add deficiencies, explore potential.
Form a city tourism business card
In the post-epidemic travel trend, the night economy is a strong injection to promote tourism recovery.
Focus on cultural self-confidence to build Xiping urban night economy, improve the diversity of urban life, improve the happiness index of citizens, and establish cultural self-confidence and urban self-confidence.
Take the ancestral hometown and Huahai New City to interpret these Xiping cultures with the power of night interpretation.
"Busy life during the day, enjoy life at night". Only sharp scenes can penetrate the minds of tourists, and the city that never sleeps will use film creation techniques and directing thinking to create the most cultural, imaginative, magical and fairy tale artistic conception, which is the upgrade method of cultural tourism products in the future. The cultural and creative art performance market is also developed, which is also the product form of the city that never sleeps. As the third generation product of the city that never sleeps, "Yunan Night" is a new product based on the headwind.
With immersive performing arts as the method, give merchants a specific theme style to the store, and use the unique theme scene as the carrier to let more people participate in the entire performance.
In stage performances, the characters can be set off by changes in lighting and resonate with the audience.
Entertainment check-ins are very attractive to tourists. Visitors are visual animals, and the scene they see at first glance is very important. The beautiful scenes and brilliant colors will make tourists favor. What unfolds is the world, and what gathers is fireworks.
The combination of culture and tourism is in good shape
Liu Lei said that because of the recommendation of my friend Qu Jinxing many times, I knew Xiping for the first time, and because of the gracious invitation of the county magistrate Hou Gongtao, I walked into Xiping for the first time. When I arrived in Xiping, I learned that Xiping has a long history and beautiful scenery. In addition, Xiping also has Hanfeizi culture, wine culture, and longevity culture, which can be said to have deep cultural accumulation, and Xiping Yanzu Botanical Garden and Yanzu Cultural Garden have a large area and good greenery, which can be called a sea of flowers. The shock and beauty that Xiping has brought me is multifaceted, the mother of the Chinese nation is a native of Xiping, and the development of Yunanye will continue to inject fresh impetus into the development here. Xiping is also the birthplace of China's iron-smelting culture, and has been named by the state as the hometown of the ancestral culture and the hometown of iron-smelting and sword casting culture. It is 130 kilometers away from Xinzheng International Airport in the north and 300 kilometers away from Wuhan in the south, and is located in the "half-day economic circle" of Zhengzhou and Wuhan. The Beijing-Guangzhou Railway, the Beijing-Hong Kong-Macao Expressway, the 107 National Highway and the Beijing-Guangzhou High-Speed Railway run through the whole territory, and the provincial highway Gaolan Highway crosses the east and west, and the transportation is very convenient. Xiping has a long history and many historical sites. There are Longshan Cultural Ruins, Eastern Zhou Ash Pit Ruins, Warring States Iron Smelting Ruins, Baoyan Temple Pagoda of the Song Dynasty, Tangxiyuan Forest Park and other places of interest and natural landscapes in the territory.
Visits
Based on this, tourism in Xiping area urgently needs to be strongly implanted with a development core and main support to activate the tourism development of Xiping County, build a city business card and brand support of "Yunanye", become a new economic growth point of tourism in Xiping, and truly realize the magnificent territory of tourism in Xiping region integrating culture, leisure, national tide and magic.
Interpret and revitalize Xiping culture
The stage constructed by eating, drinking, playing, traveling, shopping and entertainment is to tell the story of Xiping well and activate Xiping culture, and it is necessary to consciously shape the soul of the city with culture. Combined with the directorist design, the hometown element gives people a different visual experience.
For example, the ancestor raised silkworms: the ancestor pioneered the method of growing mulberry and raising silkworms, the art of silk weaving, advising the Yellow Emperor, ordering Nongsang, making legal clothes, marrying, shang etiquette, erecting palaces, laying the foundation of the country, unifying the Central Plains, Xiping is the birthplace of the entire Chinese silk weaving industry!
"Dragon and Phoenix Wine" was heard loudly: According to historical records, Han Feizi, a pre-Qin legal scholar, went out angrily because he was not used by the King of Han, and Jielu lived in seclusion under the Dragon and Phoenix Mountain.
Begonia fairy: Xiping begonia planting covers an area of more than 70 square kilometers, the flower sea corridor along the Xiaohong River and the Yanzu River stretches for 1 1 kilometers, 3 0 0 0 mu of begonia garden is becoming more and more perfect, and the Yanzu Botanical Garden is gradually becoming a scale, which is currently the world's most complete and largest begonia seed source bank, including almost all the begonia flower varieties in the world. ”
Guye furnace city is the place where the Warring States forged swords, and the Han to Jin Dynasties set up iron officials here, which was actually an important iron-smelting base at that time, and the famous swords such as Tangxi, Longquan, Gan Jiang, and Mo Xie were cast here.
Begonia glows
History and reality will be amazingly reproduced in Yunanye-Xiping Sleepless City, just imagine, a pot of fragrant rabbit meat that comforts "hungry insects" after work, and a steaming hot tofu in the mountains one night,...... In the special period of overall promotion of epidemic prevention and control and economic and social development, the "night economy" enriches people's lives and stimulates economic vitality. Do you love such Xiping?
Hou Gongtao, deputy secretary of the Xiping County Party Committee and county magistrate, said that the layout of cultural tourism lights up the night economy, releases a new "night" state, and reflects the charm and vitality of a city and a place from one side. In the new stage of tourism, more "fireworks" are needed to highlight the local cultural temperament, and people can better meet people's yearning and exploration of "poetry and distant places" while reshaping a better life. Try to see, Xiping County has retained the original ecological beauty, carried out fashion innovation, and interpreted a cultural market long scroll to a thousand delicate and beautiful. Taking the tourism industry as an important starting point for catching up and surpassing the laggards and the main industry of rural revitalization, "cultural and tourism integration" will give birth to a beautiful economy, Xiping will step out of the "purdah", out of Henan, and into the whole country!
(Photo taken by Cui Baoxuan)