The "Jingzhou Phenomenon" of Agricultural Industrialization

Li Qingqing Su Zhihua He Yan Liu Jiehua

The country's largest poria distribution center, poria processing and export base, hybrid rice seed production technology is first-class in the country, and the planting area of bayberry ranks first in central and southern China... The agricultural industries full of vigorous vitality have stirred up the progressive movement of agricultural industrialization development in the vast land of Jingzhou.

Stepping on the drum beat of rural revitalization and carrying forward the style of "breaking through and doing things", Jingzhou unswervingly took the road of large-scale, specialized, branded, and industrialized development, and initially formed a "6+1" characteristic industrial development pattern of "one cellar porridge, one bayberry, one walnut, one bamboo, one seed, one pig and Chinese herbal medicines", and created the "Jingzhou phenomenon" of agricultural industrialization.

Standard scale, stand up the backbone of the industry

In early autumn, when I walked into the plain village of Gantang Town, Jingzhou, I saw that the farmland was flat and square, the mechanical ploughing road stretched straight and the large and small ditches crisscrossed each other, and a picture of modern agriculture of "fields forming squares, land fattening, roads connected, canals connected, drought irrigation, waterlogging energy drainage, and suitable for mechanization" appeared in front of me.

"Jingzhou takes high-standard farmland construction as the starting point, continuously reduces agricultural operating costs, and improves the comprehensive benefits of the agricultural industry." Zou Zhenglian, responsible person of the Jingzhou Agriculture and Rural Affairs Bureau, said that the county has a total of more than 341,000 mu of cultivated land, more than 250,000 mu of high-standard farmland has been built, and the level of comprehensive agricultural mechanization has reached 74 percent.

At the same time, the county has focused on building a standardized base for parental breeding in the original seed farm of Taiyangping, built 5 hybrid rice seed production bases of "scale, mechanization, standardization, intensification and informationization", and built a seed agricultural modernization demonstration zone integrating "seed production, drying, drying, processing and storage" in accordance with the model of "enterprise + agricultural modernization demonstration area + farmer + base", ensuring the demand for 9 million mu of high-quality rice seeds for the state.

"It's a lot of technology here." Walking into the Jingzhou smart agriculture public information service and management platform, I sighed that the system here is advanced.

In 2021, Jingzhou built the largest smart agriculture platform in Huaihua City. Taking the seed industry as the starting point, the platform has built six basic applications, including Jingzhou Sannong Comprehensive Information Database, Jingnongtong App, agricultural science and technology training and promotion, "agricultural Internet of Things application + agricultural product quality and safety supervision + agricultural product traceability", mobile law enforcement, and agricultural product e-commerce. Coordinate all production factors, realize the digital management of agricultural production, improve production efficiency, guide social professional service organizations to provide professional services to agricultural business entities, and promote standardized and lean production.

"Through 5G, Internet of Things and other technologies, it is possible to remotely manage farmland, monitor farmland conditions, and consult agricultural experts online." Yang Rong, head of the Jingzhou digital agricultural information service management platform, said that from sowing to harvesting and drying, it can be solved in a "one-stop" solution on the platform.

Cultivate leaders and strengthen the industrial chain

Peeling, slicing, dicing... In the roar of the machine, in the workshop of Jingzhou Guoling Technology Co., Ltd., the flow production chain repeats and loops, and bags of finished fish come out.

This is an enterprise founded last year by Li Huanguo, a young entrepreneur who returned to his hometown in Jingzhou, with a factory building of more than 3,000 square meters standing in the center of the Jingzhou Industrial Park.

After years of continuous development, the county has become the largest poria distribution center, poria processing and export base, poria strain supply and technology promotion center in the country, with the most complete poria industry chain, the largest poria processing and trading center, and the only "poria price index" information release platform, with an annual collection and distribution of 78,000 tons of fresh poria, accounting for 70% of the national poria trading volume, and the comprehensive output value of the entire industrial chain will reach 3.18 billion yuan in 2021.

Jingzhou adheres to the idea of the park to grasp the industry, takes the industrial chain as an important starting point, and extends the industrial chain closely around key industries such as "6+1". At present, the park has gathered 23 leading enterprises in "6+1" characteristic industries, driving more than 70,000 farmers to increase their income.

Focus on the listing and cultivation of Patchy Pharmaceutical, actively introduce powerful enterprises such as Zhimei Poria and Guoling Technology to settle in, and form a complete industrial chain covering the whole process of Zhuling industry development of strain selection (breeding), planting, processing, trading, new product research and development, production and sales of high value-added products, technology promotion and health services.

Build a brand and boost industrial efficiency

"When bayberry lives in the greenhouse, the yield, sweetness and taste of bayberry have been greatly improved, and the price has also increased." Sun Bailing, the "village star" of Guantuan Village in Quyang Town and the leader of the arbutus industry to get rich, said.

In 2021, Sun Bailing invested in the construction of 10 acres of bayberry plastic greenhouses, which promoted the early ripening period of bayberry, and the recovery rate and high-quality fruit rate were as high as 96% and 85% respectively, improving the quality of bayberry in Jingzhou. Today, Sun Bailing has become the "leader" of standardized cultivation of bayberry in Jingzhou, demonstrating and driving the surrounding menonong to carry out standardized cultivation of bayberry.

Jingzhou actively explores the new industrial development format of "planting base + processing park + R&D center + trade logistics + cultural tourism", from planting, management, picking, to fresh fruit sales, deep processing and product marketing, establishing the whole industrial chain of bayberry, forming the "Jingzhou bayberry" brand management system. A standardized production base of 103,000 mu of bayberry was built.

Jingzhou adheres to the concept of big integration and big brand, promotes the integration of Poria, bayberry and pecan brands, and increases brand premium. And make full use of the export poria quality and safety demonstration area and "poria, bayberry, pecan" ecological origin product protection and its demonstration area platform, adhere to standardized production, formulate and publish 8 provincial local standards.

Grasp the quality, the brand shines. Jingzhou Poria, Jingzhou Bayberry and Jingzhou Ganoderma lucidum entered the list of "National Famous and Excellent New Agricultural Products", and Jingzhou Bayberry was rated as "Top Ten Agricultural Regional Public Brands in Hunan Province". "Jingzhou Three Treasures" has achieved the "Grand Slam" of national geographical indication certification trademarks.

Penetrate the market and broaden the industrial space

The key to developing the agricultural industry lies in selling agricultural products so that the masses can truly benefit.

"During the Spring Festival this year, my farm's farm sold special soil pigs and ostriches through the e-commerce platform, achieving an income of 180,000 yuan." Talking about the benefits brought to the farm by e-commerce sales, Long Kai'an, an family farmer in Laoli Village, Outuan Township, couldn't close his mouth with a smile.

In 2018, through the training of rural e-commerce talents in the county, Long Kai'an "touched the net" to sell ecological agricultural products produced by his own farm, and now product packaging, Douyin live broadcast, video production, editing, and promotion have become familiar with the local "new Internet celebrity".

Not only to sell, but also to sell well. Hitesco E-Commerce Co., Ltd. has set up e-commerce service sites in 121 villages, cooperated with 23 village collective economic organizations to establish the "enterprise + village collective + farmer" model, built a bridge between farmers and the market, and helped farmers sell more than 10,000 tons of agricultural products every year.

Take the initiative to connect with the modern sales market, explore the use of digital empowerment, and allow many, scattered and small farmers and agricultural products to catch the express train and logistics system of information development and directly reach the market from the farm. Jingzhou takes the opportunity of promoting "national e-commerce into rural comprehensive demonstration counties" to continuously improve the rural e-commerce service system, so that the county's high-quality agricultural products can be sold farther, better and at higher prices.

All administrative villages in the county have built village-level e-commerce service stations, newly developed 1,519 village-level online stores and micro-stores, and cooperated with 56 e-commerce and cold chain logistics enterprises such as Huinong.com, Xitesco and SF, with an online transaction volume of more than 100 million yuan since the beginning of this year.

An e-commerce industrial park has been established, 23 local e-commerce enterprises have settled in, and in the first half of the year alone, 47,500 tons of various agricultural products have been sold online, with a sales amount of 640 million yuan.