"People love the color, texture, and especially the unique bottle brush shape, which makes people want to touch it." Jennifer Calhoun, a product support expert from Germany's Benelli Seeds Ltd., said the Australian foxtail 'Matilda' was an important breakthrough in flower breeding, "a truly new and exotic product that the cut flower industry has been looking for." ”
'Matilda'
'Matilda' is a new commercial variety in the Australian foxtail family, a unique cut flower product of Bannelly, which is native to central Australia and has a unique beauty and strong heat and drought resistance.
'Matilda' 7 to 10 cm long, the bottlebrush-like feathers bloom on green leaves in a dazzling silver colour with a dark neon pink at the tip. In the bouquet, it can be both the "C position" and the beloved "best actress".
In 2022, 'Matilda' embarked on its global journey, debuting at the California Spring Showcase in March and officially launching it to the European market at the European Flower New Edition in June.
'Matilda' at the California Spring Showcase
'Matilda' unveiled at the European Flower Show
In November, 'Matilda' will embark on a simultaneous tour of China and Europe, showcasing at the China International Home Flower and Garden Exhibition and the Netherlands International Flower and Garden Exhibition (IFTF), which is also the first performance of 'Matilda' in China.
It is understood that in order for customers to understand 'Matilda' more intuitively, at the upcoming 2022 China International Home Flower and Horticultural Exhibition, Bannelli invited foreign emerging floral designers to design their booths, which will show the application of 'Matilda' in different scenarios through floral arrangements, such as business, wedding banquets, regular bouquets, modern bouquets, gift boxes and flower baskets. At the same time, floral designers will conduct live floral performances and field teaching to interpret the innovative application of 'Matilda' for the audience.
Bannelly booth design, booth number: C-T31
It is also understood that Bannelly will also move the bicycle to the exhibition site and make it an Internet celebrity check-in point through artistic floral arrangement. Why is it designed this way? According to Bennelly staff, the company was founded in 1843 and was completely destroyed after two world wars, and the then family helm, Mr. Fritz Bennelly, with determination and horticultural knowledge, rode a bicycle all over Europe to collect seeds for breeding, and finally re-founded and completely revitalized the company, so the bicycle has a unique meaning for Bannelly.
The relevant person in charge of Bannelly said that the China International Home Flower and Horticultural Exhibition and China Flower Retail Industry Exchange Conference is different from the flower exhibition serving the production end, but is an exhibition mainly serving the sales end, and they hope to take this opportunity to show the company's products and brand concepts to the end customer group.
Exhibitor Introduction:
As an internationally renowned breeding company, Bunnelly Seeds GmbH has been a global leader in the development of flower seed and horticultural products for almost 180 years, producing annual and biennial parterre plants, perennials, cut flower products and potted plants.
After years of breeding accumulation and precipitation, Bannelly has more than 2,000 high-quality ornamental plant varieties such as the "Eternal" "Mocha" series of begonias, the "Super O'au" "Cocktail" series of Begonia of Four Seasons, the series of Begonia "Big Mac", the Pansy "Prus" series, the Starry "Mural" series and the Australian foxtail "young beast" and "Matilda".
"Bigo" begonia is widely used all over the world
Exhibition Introduction:
China International Home Flower and Horticultural Exhibition (hereinafter referred to as "Home Gardening Exhibition") is praised as "the most beautiful flower exhibition" by practitioners and flower gardening enthusiasts. Approved by the Ministry of Commerce of the People's Republic of China, hosted by the China Chamber of Commerce for Import and Export of Foodstuffs, Native Animals and Livestock and China Flower News, it has been held concurrently with the "Zero Fair" since 2015, and has been successfully held for 7 sessions so far. Different from other flower exhibitions that mainly serve the production end, the home gardening exhibition mainly serves the consumer side, and flowers, potted flowers, new materials, import and export flower ware, dried flowers and immortal flower products are the mainstream, so the booth is exquisite, the exhibits are exquisite, and the display is novel, which makes the "most beautiful flower exhibition". Every year, tens of thousands of professional visitors go to the site to visit the exhibition, and there are millions of practitioners "cloud exhibition", and the annual home gardening exhibition has led to a trend and is a hot topic in the industry.
The 2022 China International Home Flower and Horticultural Exhibition and the 22nd China Flower Retail Industry Exchange Conference will be held from November 3 to 5 at Changzhou West Taihu Lake International Expo Center.
(Written by our reporter Xue Guangqing, picture source German Benelli Seeds Co., Ltd.)
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