If you love someone, let him play "Sheep made a sheep" because of the opportunity to make him the chosen son of one in a thousand.
If you hate a man, let him play "Sheep a Sheep" because you can consume his life unconsciously.
If you are addicted to "a sheep and a sheep" and can't extricate yourself, then I urge you to "abandon the pit" quickly.
If you haven't played "Sheep a Sheep" yet, then I advise you not to "try".
Because in the face of routines, the game will ruin your life, and ordinary people really can't grasp it.
Taking a sheep as an example, the developer uses the "herd effect" to make you think that it is possible to become the 0.1% chosen child again, and then use your unwillingness to give up and let you keep watching ads. The routine you have a total of five steps:
First, first use a smooth start to bring you confidence;
Second, humiliate you with soaring difficulty;
Three, and then use props to make you look forward to it;
Fourth, and then with all kinds of unexpected things to make you angry;
Fifth, finally with a complete failure to make you feel unwilling.
Today, the old sheep will come to carefully nag the communication logic and marketing routines behind the game "Sheep a Sheep".
Sheep is a multi-layered continuous viewing game of elimination, its gameplay seems to be very simple, the player only needs to put all the items that appear in the interface in the card slot below, and eliminate them in groups of three to complete the level. Moreover, after passing the level, players can get a sheep, and they can join the sheep in their area and rank the number of players in other regions.
But if you think that "a sheep is a sheep" is simple, then you are fooled.
The first level is indeed very simple. Because there are 7 card slots below, and there are only 3 cards above, the number of stacked layers is only two layers, and the total number of cards is only 18, so even if you click casually, the card slots below can easily reach the elimination condition of three groups, So Easy.
But the second level is not like that. The card slots below are still 7, but the above card types have reached 14 kinds (there are also 13 kinds, 15 kinds, anyway, many), but each round is random, so each player's card face is not the same, but the types of cards are at least more than 10 kinds, and the total number of cards is also geometrically multiplied, and the number of stacked layers has reached dozens of layers. In this way, if you want to use the limited card slots below to meet the elimination conditions of the three groups, the difficulty will be more than dozens of times.
But you think you're smarter than others and want to challenge. Then you've fallen into the trap the game has set for you.
What you think is to pass by fighting "IQ", but "sheep is a sheep" actually does not take your "IQ" seriously.
According to the official "Sheep a Sheep", the pass rate of the second level of this mini-game is one in a thousand. At present, according to online data, on September 16, 38.58 million people challenged the game, and 220,000 successful challenges, with a challenge success rate of about 5 in 1000.
So, the fifth in a thousandth of this pass is the dragon and phoenix among people, and the IQ is superior?
Two days ago, the reporter of the Beijing News interviewed a player who ranked first in a certain region. According to the player, he did not use the traditional method to pass the level, but encountered the so-called breakthrough game in the early morning, the second level is as simple as the first level, and then it becomes the first list. Subsequently, countless people asked him for the secrets of passing, but he said that his customs clearance was all by luck, and there were any secrets.
In other words, playing this game has nothing to do with your "IQ" at all, just the number of people who play the game with you. Anyway, 1000 people play, can only pass the level of 5 at most, and these 5 people, not relying on the "brain" is smarter than others, but completely by "luck".
In fact, for the sudden increase in the difficulty of the second level of the game "Sheep a Sheep", some people engaged in game development also pointed out. The game has nothing to do with difficulty, there is no so-called game strategy, whether it can pass the level, depends entirely on the combination given randomly by the game system, of course, through the code can also adjust the difficulty at any time.
Because the cards come randomly and stacked, you never know what cards are underneath. The only way to pass the level is to find 3 identical cards before the bottom slot is full.
So, there are many ways to make players lose in a game. The simplest condition is for the player to have up to 6 different cards. Moreover, when the number of cards above is less than a certain value, your newly turned cards must not be equal to the cards in your card slot below, and you will undoubtedly lose.
Of course, in order to ensure that there is a certain customs clearance rate. The game can reduce the difficulty mechanic by reducing the variety of cards that appear in each layer, so that the probability of the same layer appearing on the same layer increases accordingly, and the probability of passing the level increases. The lucky one interviewed by the Beijing News above is like this.
But it is also said that the second part of this game has no solution at all.
Because of such a high difficulty of the game, there is no need to design it at all, and it can be achieved by lazy methods, such as as setting the frequency of all cards to be completely random, it can be achieved in most cases. The rest is to set some fixed solvable cards.
Although this statement is very outrageous, it seems to confirm this statement from the screenshots of the game's endgame in the second level provided by many networks. Judging from these endgames, when only the last few items remain, there are only one and two items that have not been eliminated, which is not a multiple of 3 at all, so how can the elimination be completed, and it is impossible to pass the customs.
So the question is, as a small game, "sheep a sheep" should have used people's fragmented time to decompress the player, how to make a brain-burning game, not only did not reduce the pressure of the player, but also let the player double the blood pressure? The original intention of everyone playing the game is to have fun, why does "sheep a sheep" seem not to care about the player's feelings?
In fact, this "sheep a sheep" has another routine - reverse marketing and the herd effect.
Mini games are generally simple rules, slightly increased difficulty, and gradually engaging, thus forming user stickiness.
But "a sheep is a sheep" does the opposite. They designed the first level to be extremely simple, and then designed the second level to be extremely difficult, through this huge contrast, breaking people's inherent cognition of elimination mini-games, thereby stimulating the player's strong desire to win and lose, and then firmly locking the player, which is reverse marketing.
Imagine if this game is also like other elimination mini-games, and the subsequent levels are constantly repeating the same content as the first level mode, how many people will insist on playing more levels?
It is precisely under the impetus of this mentality of "not even being able to pass the second level" that many people have begun to challenge again and again with the mentality of not believing in evil, and the result is getting deeper and deeper.
And from the perspective of game manufacturers, the investment in developing a game with only two levels is much smaller than developing a game with 200 levels.
To help players get through the level, the game offers players three game items and the opportunity to replay them once. But to get these items and opportunities, players need to share them through social networks. Therefore, in order to get more game opportunities and props, "sheep a sheep" flooded the social network, and the snowball effect appeared.
But you think that "a sheep is a sheep" is really on fire by "tap water", then you are deceived again.
Because from beginning to end, "sheep for sheep" is a well-planned marketing.
According to media reports, since September 8, douyin's creator marketing service platform giant star map has appeared "sheep a sheep" talent promotion task, with a budget of about 5 million, which is already astronomical for small games. Just a few days later, on September 14, the giant star chart launched a new prize pool for "sheep and sheep", with a total amount of 220,000.
From this, you should understand, why is "sheep a sheep" so hot recently? Why do you always swipe to the "Sheep a Sheep" demo video? In fact, this is all the game side spent a lot of money to smash out.
So when you think you accidentally saw a "sheep a sheep" video, and saw that someone was constantly talking about the game, whether it was recommendation or complaining, in fact, you were surrounded by recommendation algorithms. But you don't realize it, you just think: Wow, this game seems to be very hot lately. When you hear that the pass rate is only one in a thousand, and the IQ of the people who pass the level is more than 160, you will try it out driven by curiosity and challenge.
In this way, there will be a steady stream of new users entering the game every day, when most of them are returning home and losing their morale. However, I found that there are successful players on the list every day. And those people also seem to be using facts to tell the losers of the challenge: this game can be completed, and you must not be able to pass the level without passing!
As a result, the player who passes the level becomes the leader of the game. Countless people will follow in his footsteps, challenge the second level again and again, light the lamp and stay up late, at all costs.
In this way, a trap of the herd effect is created, and the purpose of the game manufacturer's marketing is achieved.
But if you think they're going to great lengths just to get you to play the game, you're fooled again.
They draw you over, not to make you play games, but to see ads.
As mentioned earlier, the game provides players with the opportunity to replay the game and auxiliary props, but in addition to the limited sharing methods, the main thing is to watch the implanted advertisement.
The more you can't pass the level, the more you want to break through. In order to get the props that break through the dead end, players can only keep brushing ads. So in one sleepless night after another, countless players have been reduced to free publicity and advertising tools for "sheep and sheep". And this is the ultimate goal of game manufacturers.
Two days ago, a screenshot of the daily and monthly income of "sheep and a sheep" circulated on social platforms, and this screenshot showed that there were 60 million daily active users and 4.68 million advertising revenue on the day of "sheep and a sheep". Although the game's company subsequently debunked the rumors and said that it was false, this did not negate the fact that "sheep made a sheep" by making money by making advertising fees.
Game industry insiders said that the average income brought by the average small game user watching an advertisement is 5 cents to 1 cent, if there are 60 million daily active people, the income can reach 3 million to 6 million. Although the number of times a single user watches, the value of the ad will decrease, but if the user base is large enough, the advertising fee revenue is also very substantial.
Based on the current Internet advertising per 100,000 traffic 30 yuan, assuming that there are 10 million people playing this game every day, each person plays 20 times, and each time they play 2 videos, then the daily profit of game manufacturers can exceed 1.2 million.
Of course, making money as long as it's legal shouldn't be blamed. However, the reason I advise you not to play this game is not that you help the game manufacturer make money, but that the game manufacturer is "stealing" your time to help him make money. Because invisibly, your time is being stolen by "sheep and sheep", and your precious life is being wasted by "sheep and sheep"!
We can roughly calculate, according to the normal use of three props to measure, a round needs to see a minute and a half of advertising, which means that playing 50 rounds to see 75 minutes of advertising, playing 100 rounds to see two and a half hours of advertising, playing 500 rounds to see 12 and a half hours of advertising. So, when you play 300 rounds, it's equivalent to watching ads all day long.
So, when you think you're playing a mini-game, you're just watching ads all day.
Don't you have to feel terrible when you see such a number?
Game developers are not so much developing games as they are studying the weaknesses of human nature. And all games, without exception, exploit the weaknesses of human nature, first make people addicted, then indulge in them, and finally sell addicted people to advertisers. The more players can't help themselves, the more game manufacturers and advertisers will make a lot of money, which is the secret of the game's popularity.
Over the years, too many similar mini-games have emerged in an endless stream, most of them with the tide of social topics quickly harvesting a wave of wealth, and then disappearing into the smoke. "Sheep a sheep" is just one of them, and I'm sure it won't be on fire for long. But it unknowingly cheats you out of your time and never comes back.
In the game, even if you pass the level, it is nothing more than a few minutes of happiness. If you don't pass, you'll get nothing but feeling defeated and frustrated.
No matter how difficult the game is, it is simpler than life. If you lose the game, you can start over, but life can only move forward. If you can spend the time spent on "sheep and sheep" to spend with your family and change your life, I believe that you will gain much more than you gain in the game.
If you win the game and lose your life, it is not worth the loss.
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