During the 2022 Mid-Autumn Festival holiday, the province's cultural and tourism system conscientiously implemented the work deployment of the Ministry of Culture and Tourism, the Provincial Party Committee and the Provincial Government, in accordance with the overall requirements of "epidemic prevention, economic stability, and development to be safe", planned in advance, did a solid job in safe production and epidemic prevention and control, launched a series of Mid-Autumn Festival theme activities and cultural tourism measures to benefit the people, further enrich cultural tourism products, stimulate the vitality of cultural tourism consumption, the Mid-Autumn Festival "moon appreciation" traditional cultural customs to drive the night tour market heat, camping, frisbee, Trendy activities such as cycling bring new experiences to tourists, and local tours, peripheral tours and self-driving tours provide strong support for the recovery and development of the holiday cultural tourism market.
Before the festival, according to Tongcheng tourism data, Xiamen ranked eighth among the most popular destinations for Mid-Autumn Festival travel; In the "2022 Mid-Autumn Festival Holiday Travel Forecast Report" released by Baidu Map, Mafengwo and Baidu Encyclopedia, Fuzhou was listed in the top ten of the Mid-Autumn Festival holiday "Food City" prediction list. According to estimates, the number of tourists received by the province during the Mid-Autumn Festival holiday was 4.8952 million person-times, and the tourism income was 2.459 billion yuan.
First, cultural tourism measures to benefit the people stimulate vitality.
Before and after the holiday, all parts of the province have launched nearly 100 tourism measures to benefit the people by issuing cultural tourism consumption coupons and scenic spot ticket discounts, effectively stimulating the vitality of cultural tourism consumption. Zhangzhou, Quanzhou, Pingtan and other places issued more than 13 million yuan of cultural tourism consumption coupons; Fuzhou launched 20 boutique tourism routes, and launched a series of ticket discount activities in conjunction with key tourist attractions such as Oulebao Ocean World and Minyue Water Town; The 10th China Xiamen Mid-Autumn Festival Tourism Carnival online promotional activities are favored by citizens and tourists, and the sales of the first live broadcast of Xialu.com exceeded 2.87 million yuan; Zhangzhou launched the Nanjing Tianluokeng Tourist Zone and yunshui Rumor Tourism Zone for the citizens of Fujian and Guangdong to buy one free of charge; Nanping launched a free ticket concession for the main scenic spot of Wuyi Mountain.
Second, the custom of viewing the moon has triggered a wave of night tours.
The traditional cultural custom "moon viewing" has driven the popularity of the local night tour market, and the night tour experience projects in various places are popular, and "fancy moon viewing" has become a popular theme. CCTV Movie Channel Program Center and the Propaganda Department of Fuzhou Municipal Party Committee jointly held the "Bright Moon Knows Me" - "Heart of Minjiang River" Mid-Autumn Festival Film Cloud Song Meeting, and the more than 4 hours of immersive experience online song will be welcomed by netizens. Xiamen Lujiang Star launched the "Sea Bo Cake Moon Appreciation Tour", allowing citizens and tourists to feel the beauty of the bright moon on the sea. The first city of Zhangzhou, Fujian and Guangdong, held a night tour carnival season, and a variety of activities such as passionate light shows, flash dances, acrobatic performances, and bonfire evenings attracted citizens to come and watch. Quanzhou Shishi Sheep Farm Starry Sky Never Sleeps in the City before the Autumn Festival grand opening, fireworks show, dream galaxy, time and space travel sitcom, food play, etc. have become a good place for people to enjoy the night tour.
Third, theme activities enrich festival life.
Around the Mid-Autumn Festival, a series of themed cultural activities have been innovatively launched in various places to enrich the supply of holiday products. The 5th Fujian Cultural and Creative Market was held in the Shangxiahang Historical and Cultural District, with the theme of "The Future has come to Fujian", and launched wonderful activities such as cultural and creative roads, themed cultural and creative markets, scene performances, street performances, etc., to provide immersive cultural experiences for citizens and tourists; With the themes of "Welcoming the Twenty Greats and Striving for a New Journey" and "Our Festival, Mid-Autumn Festival", and in the form of a combination of online participation and offline interaction, various literary and art academies and troupes organized 228 performances of various cultural performances, online literary and artistic boutique performances, special evenings and other activities. Xiamen, Quanzhou, Sanming, Putian, Longyan, Ningde and other places held carnivals, cultural and artistic seasons, theme evenings, poetry parties, tea parties, garden tours and other activities.
Fourth, special products detonate consumer hotspots.
As the weather gradually cools, trendy games such as camping, frisbee, and cycling are popular, and scenic spots (points) such as natural scenery, zoological and botanical gardens, theme parks, and coastal beaches have become popular choices for travel. Fuzhou Guling Zhuli Scenic Area camping and moon viewing, Liangcuo Block in shangcheng campground "Gucuo Candlelight Concert", Gui'an Huahai Development Park "Frisbee Camping Festival", Minqing Seven Stacks Hot Spring Camp and Porcelain Tianxia Starry Sky Sea Camping Camping site all attract a large number of young tourists to experience. Xiamen launched the "Camping Plan" of the Romantic Route around the East, holding trend concerts, beach games, garden parties and other activities. Quanzhou held the "2022 Haisi Youth Market Camping Mid-Autumn Festival Carnival", and the Haisi Youth Market, Bo Cake Win Gift, Interactive Guessing Lantern Riddle, National Tide Camping Music Festival, Fulinger Paradise and other programs attracted many tourists to punch in. Zhangzhou Changtai Ten Mile Blue Mountain Scenic Area attracts many parent-child families to come to experience leisure projects such as carousels, pirate ships, go-karts, ziplines and popular frisbee projects. "Xiamen's most beautiful sea bike lane", Pingtan Ring Sea Road and other places ushered in many citizens and tourists to enjoy the fun of cycling and enjoy the beauty of autumn.
Fifth, the popularity of short-distance surrounding tourism is gathered.
Affected by the multi-point sporadic epidemic and other factors, the Mid-Autumn Festival holiday citizens mainly take leisure vacations and return to their hometowns to visit relatives, short-distance local tours, peripheral tours, and self-driving tours are still the mainstream travel methods, and open scenic spots (points) such as urban parks, leisure blocks, and suburban villages are favored by tourists. Fuzhou West Lake Park, Forest Park, Jinji Mountain Park, Fushan Country Park Fudao and other urban parks are full of tourists to start the autumn tour. Xiamen Xiang'an Mansion Thousand Mu Orchard, DaMao Mountain And Jimei Guankou Ancient Town and other surrounding rural tourist spots attract parent-child families. Local tourists account for an average of more than 60% of the province, and the local surrounding markets have become a strong support for the recovery and development of the Mid-Autumn Festival holiday tourism market.
Sixth, the holiday cultural tourism market is stable and orderly.
Before the festival, a video teleconference on the work of the cultural tourism holiday market during the Mid-Autumn Festival and the "National Day" festival of the province was held to redeploy and re-emphasize the redeployment of the holiday epidemic prevention and control and safe production work, and required all localities to strictly implement their responsibilities, do a good job in normalizing epidemic prevention and control and safe production, and keep the bottom line of the cultural tourism market safety. During the festival, cultural and tourism departments at all levels and comprehensive law enforcement agencies in the cultural market increased the intensity of overt investigation and covert visits, carried out guidance and inspection of cultural and tourism business units, and urged rectification and reform in place for the problems found in the inspection. All tourism complaint acceptance institutions conscientiously implement the service commitment of "traveling to Fujian with confidence", accept and handle tourism complaints in a timely manner, and protect the legitimate rights and interests of tourists. All cultural and tourism business units conscientiously implement the main responsibility, implement the requirements of various safety production measures in detail, strictly implement the requirements of "limited quantity, appointment, and staggered peaks" in accordance with the latest deployment of the joint prevention and control mechanism of the State Council, do a good job of normalized epidemic prevention and control measures such as temperature measurement, code scanning, and wearing masks, prevent the spread of the epidemic through cultural and tourism channels, and ensure the stability and order of the holiday cultural tourism market.