On both sides of the Yi River, the lights are bright, and the city is full of splendid lights. On April 25, the 2024 Leisure Tourism Industry Exhibition opened at the Linyi International Expo Center.
The exhibition lasted for 3 days, bringing together more than 500 enterprises and tens of thousands of products in the upstream and downstream of the cultural and tourism industry in many provinces and cities across the country. With the theme of "Trendy Shopping for Good Cultural Tourism Products and Enjoy Fashionable Life", the exhibition carefully created 3 theme venues of "fun", "good products" and "good dazzle" and 6 immersive cultural tourism consumption scenes. At the same time, various new products, new formats and new technologies such as tourist attractions, homestays, smart cultural tourism, and tourism commodities were unveiled in a concentrated manner, composing the "Shandong Plan" for leisure tourism in the new era.
A new immersive experience of cultural and tourism integration
In the name of the exhibition, go to the appointment of hospitality
In the well-built Hall 1, the theme scene of "Hospitality Shandong, Welcome to 'Come'", and "Mountains, Rivers, Lakes and Seas" are easy to see and beautiful.
To enrich the tourism industry, it is necessary to promote the coordinated development of tourism and other industries. Nowadays, the integration of digital technology and cultural tourism has become an important engine for industrial development. The museum is characterized by "intelligence", gathering 5A-level scenic spots in Shandong, Shanghai Ctrip, Shenzhen Tencent Cultural Tourism, Beijing New Oriental Cultural Tourism and other destination promotion brand windows and Shandong 5A-level scenic spots. At the event site, the "Beidou + Cultural Tourism" major scientific research achievements landed by Shandong Cultural Tourism Cloud Company in Tianmeng Mountain Scenic Area were unveiled, and the audience could instantly be on the world's first pedestrian suspension bridge 150 meters away from the bottom of the valley through the four-dimensional real-life interactive equipment.
The on-site "Wisdom Taishan" project applies the latest technology of Hikvision, shoots scenic images in real time, quickly synthesizes time-lapse videos, and a mobile phone can see the wonders of Mount Tai with "the sea of clouds reflecting the mountains and the picturesque sunrise" without leaving home for more than 10 seconds.
Walking into the area, cutting-edge technologies such as VR, AR, MR, XR, AI, metaverse, human-computer interaction, virtual simulation, 3D visualization, and holographic technology from all over the country are gathered to bring a different kind of novel experience to the audience. Riding an interstellar battleship, you can travel back to the Jurassic era with one click, and have an incredible "intimate" contact with dinosaurs, and sit on a majestic chariot, blow the wind, sweep your legs, and push your back to make your adrenaline soar, and the next second you will be in the future scene.
In addition to the theme scene of "Hospitality Shandong, Welcome to 'Visit'", this exhibition features "immersive experience", and plans to create an immersive scene of "traveling through the millennium in Qilu", "tasting nostalgia and staying in Shandong", "Qifeng Luyun fireworks", "fun wild fun camping" and "Adventures in the mountains and seas", taking the exhibition as the scenery and integrating the scenery into the exhibition, so that the audience can feel the rich supply of leisure tourism products and services in the change of scenery.
Walking into the theme scene of "Fun and Fun to Camping", a large number of special tourism products (equipment) such as camping and RV gathered, and new business formats such as mountaineering, cycling, and sailing tourism were unveiled. Walking on the Sunshine Coast, the "National Recreational Fishery Demonstration Base" - Hua's Fishing Tackle, Hydelong Water Amusement Equipment and Blue Bay Outdoor Surfboard Ignite the Passion for Water Sports...... Different themes and characteristic scenes bring a new experience of cultural and tourism integration to the audience.
A date of trendy products
Leisure tourism products inside and outside the province compete on the same stage
What are the good products in Shandong? Is it the walking stick of the Finnish ski champion who has been to the Sochi Winter Olympics? Is it the "national brand" porcelain that has been used as porcelain for state banquets, national gifts, and state guests for many times? Or is it the top national tide Caoxian Hanfu that "wears Hanfu and carries the elegance"? All your curiosity about Shandong's good products can be found in this exhibition!
This exhibition brings together science and technology travel, comfortable homestays, authentic food, outdoor equipment, tourism commodities and so on from all over the country. WeRide from Guangzhou showcased the world's first pre-installed mass-produced unmanned self-driving minibus, Keenon from Shanghai launched an intelligent service robot that integrates the latest artificial intelligence technology and mechanical design concepts to create a new high-tech life experience, intangible cultural heritage New Year paintings from Mianzhu in Sichuan, shell carving crafts from Jiashan in Zhejiang, and incense souvenirs from Xiamen, Fujian...... The dazzling eye-catching trendy products are displayed and collided with Shandong good products.
The beauty of the cultural heritage of the land of Qilu is quietly awakened here, presenting a cultural enjoyment and visual feast for tourists. Yinping Lu pen, Langya ancient ink, Yinan Xu Gong inkstone, Yishui mulberry paper, Dezhou red and green color ceramics, Heze peony painting, Weihai gold inlaid jade, Zibo glaze, Juancheng Lu brocade and other good products gathered. The exhibition gathered traditional skills such as metal forged copper, copper engraving, carved porcelain, paper basket, and black pottery from the Yellow River Estuary, as well as Li Bin, the sixth-generation successor of Li Pai dough sculpture, and Li Cheng, the representative intangible inheritor of Shandong lacquerware skills. Many master craftsmen taught their skills on the spot, allowing the audience to feel the charm of good products in the experience.
In addition, Linyi's local brand fishing tackle Duozhan Lu series fishing tackle, Weihai Lanwan outdoor products surfboards, kayaks and other water sports equipment, Yantai Haidelong's all-plastic yachts, Linyi Shengyang Group's stainless steel integrated houses, etc., unlock the infinite excitement of leisure tourism equipment products such as camping, self-driving tours, and homestays for the audience.
A cultural tourism consumption event
Activate the new engine of cultural tourism development
Set up a booth with an exhibition and promote it with an exhibition. At the exhibition site, Tencent, Ctrip, Huazhu Group, Hikvision, Shanghai Fengyuzhu, Ali Yuanjing, Zhejiang Unbounded Phantom and other national leading cultural and tourism enterprises, as well as representative key enterprises such as Inspur, Yaoling Times, Lanling Fine Wine, Hongjitang, Dong'e Ejiao, etc., made a concentrated appearance. The exhibition gives full play to the role of the industry's "weather vane" and "barometer", focuses on the attributes of "promoting production and marketing docking and strengthening economic and trade exchanges", deeply aggregates the upstream and downstream industrial chains of the leisure tourism industry, strengthens the exhibition trading function, and meets the high-quality consumption needs of the masses.
The exhibition adheres to market operation, consumption leadership, corporate singing, and national participation, and innovatively adopts the exhibition model of "front store and back warehouse", aiming to create a comprehensive display and trading platform integrating the upstream and downstream resources of the leisure tourism industry chain. Here, tourist attractions, tourism services, homestays, smart cultural tourism, tourism commodities and so on are readily available. Major exhibitors have shown their "housekeeping skills", actively released limited explosive products and launched new products, bringing a large number of high-quality cultural and tourism products to the audience, leading the new trend of leisure tourism and smart life, and helping high-quality products go far and sell well.
Focusing on the actual effect of the transaction, the exhibition actively matches the docking, exchange and cooperation of exhibitors and buyers inside and outside the province, "introduces" more national high-quality goods and service brands, and promotes Shandong good products and Linyi's own brands to "go global".
Hospitable Shandong, family affection. From April 25th to 27th, we sincerely invite you to walk into the Linyi International Expo Center, buy good cultural and tourism products, and enjoy a fashionable life.
Source: Lanshan Cultural Tourism