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Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

author:Tech Thunder
Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

Not long ago, an internal speech by Huawei Ren Zhengfei became a hot topic in the domestic technology circle, he believes that in the case of the global economy will face a recession and the decline in consumption power, Huawei should change its original thinking and business policy, from the pursuit of scale to the pursuit of profits and cash flow, and pass the cold to everyone to ensure that the next three years of crisis.

In fact, it is true that since the first quarter of this year, there has been a clear "coldness" in the domestic mobile phone market. According to the data, in the first six months of 2022, the sales of smartphones in the Chinese market were about 134 million units, down 16.9% in the same period.

Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

The key is that domestic mobile phone manufacturers attribute the decline in shipments to the decline in consumers' purchasing power. So is the truth really what the vendors say? The answer, obviously, is no.

Because during this year's 618 promotion, Apple taught domestic mobile phone manufacturers a lesson fiercely. According to the data, a total of 14 million smart phones were shipped in China during the 618 period, of which Apple's mobile phone sales accounted for as much as 50%. In other words, for every two smartphones sold, one is an Apple phone.

Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

So the question is, since it is not the reason for the decline in consumer purchasing power, what is the reason why domestic mobile phone manufacturers cannot sell? In fact, the answer is also very simple, that is, the lack of brand capabilities.

Take Huawei's just released Mate 50 series, which has neither a 5G chip nor a HiSilicon Kirin. However, with the blessing of Hongmeng operating system, XMAGE imaging system and Beidou communication function, Mate 50 has regained a lot of market share from Apple's iPhone 14.

Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

Apple's iPhone 14 series smartphones, on the other hand, have hardly any innovation at all but the processor upgrade to A16 and the satellite communications features that can only be used in the United States and Canada. Even so, iPhone 14 sales are still hot.

It is undeniable that since the Huawei incident, other domestic mobile phone manufacturers have begun independent research and development, especially Xiaomi, OV and other manufacturers, and have launched self-developed images and charging chips.

Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

But they ignore an important problem, that is, the homogenization of friends is too serious. For example, the operating system is Android, and the chip is the same, either Snapdragon or Tianji. Consumers have long been tired of these unchanged configurations and functions, and they can even say that they have no desire to buy.

Looking at the Huawei Mate 50, even if there is no 5G network support, it is still a big seller, for no other reason, because consumers know that Hongmeng OS and XMAGE images are the experience that friends cannot bring to their mobile phones.

Apple and Huawei together tore the "fig leaf" of domestic mobile phone manufacturers

All in all, the big sales of Huawei Mate 50 and Apple's iPhone 14 have completely torn off the "fig leaf" of other domestic mobile phone manufacturers. But there is no need for friends to be sad, because instead of caring about their own "fig leaf", it is better to work harder on creating an exclusive brand image. What do you think about that? Welcome to leave a message to like and share.

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