Among the tens of thousands of Internet celebrities, Li Ziqi has become the top stream with the personality of "an independent but omnipotent national style beauty in the landscape and countryside". Li Ziqi's unique video style and ingenious content production have attracted the attention of hundreds of millions of fans at home and abroad, and the sales scale of its brand products has reached a scale of more than one billion.
However, Li Ziqi's year-long suspension of change has made the outside world talk about it, but the truth of the matter is that Li Ziqi is a struggle with capital. On August 30, 2021, Li Ziqi posted pictures on her social media accounts, showing her reporting the case at the Public Security Bureau. As soon as this article was issued, it attracted a lot of discussion, and netizens said that the reason behind Li Ziqi's suspension was not simple.
In her response to comments, she wrote that "capital is a really good tool." It can be seen from this that the predicament that Li Ziqi is in must also be unexpected by herself, and it is conceivable that Li Ziqi has also fallen into the quagmire of capital, and this time, the ugliness of capital is once again nakedly displayed in front of people.
Li Ziqi's current situation is much worse than we think, and her efforts for so many years may be burned to the ground, and the last grain of rice will not be caught. This starts from the contradiction between Li Ziqi and the contract company , "Micro Nian". Hangzhou Weinian used the popularity of Plum Ziqi to build Li Ziqi into a commercial brand. Around this brand, Hangzhou Weinian has launched many gourmet products with sales of hundreds of millions of dollars, according to statistics, the sales of the Li Ziqi brand in 2020 are as high as 1.6 billion yuan.
Hangzhou Weinian uses the Li Ziqi brand to make a lot of money, but these do not have much to do with Li Ziqi. Li Ziqi and Hangzhou Weinian belong to the cooperative relationship, and the two sides cooperated to jointly establish Sichuan Ziqi Culture Communication Co., Ltd. Li Ziqi is only responsible for content production, video publishing, and only holds 49% of the company's shares; However, Hangzhou Weinian Company holds 51% of the shares, and it is clear that Hangzhou Weinian holds a controlling stake in Sichuan Ziqi Cultural Communication Co., Ltd.
In addition, Li Ziqi's related brand products and online and offline stores are controlled by Hangzhou Weinian, which means that whether online or offline can make money, it has nothing to do with Li Ziqi himself. Obviously, Li Ziqi has fallen into the trap of capital stench and become a tool for capital to make money, even if she sits on hundreds of millions of fans at home and abroad, she cannot resist the strength of capital. Now Li Ziqi has discovered the trap of capital, rebelled against capital by stopping change, and fell into a long lawsuit with Hangzhou Weinian.
Li Ziqi's works focus on the cultural core, focus on high quality, high quality. Unlike most traffic influencers, each of her works is meticulously crafted and beautiful. She vividly showed the idyllic life that people dreamed of, and also spread the excellent traditional Chinese culture to the world. Pay more attention to people, scenes, things, and things.
Her works show culture and spirit – the spirit of craftsmanship, the spirit of camels, the spirit of innovation. The purpose of her creation is not just to seek profit, she said that she most wants to do three things: First, continue to inherit and carry forward China's intangible cultural heritage; Second: through their own works, let young people establish a correct outlook on life; Third, help the villagers to get rich and build a sustainable agricultural economy. In the face of powerful capital, Li Ziqi did not choose to compromise, but chose to fight, even if he was in a dilemma, he had to insist on his faith.