Like Iceland, Ireland is a place that never disappoints. Tourism will not, nor will the tourist office.
In 2018, Tourism Ireland's campaign was titled "Fill your heart with Ireland" and the tone was fairly blunt. Since good advertising always revolves around "winning the hearts of your audience", what could be more sincere and direct than saying "Fill your heart with Ireland"? And, they not only said it, they did it.
The project found a Swedish couple who had never been to Ireland before. Before they left, the tourist office sent customized technical equipment, including heart monitors, data bracelets and head-mounted cameras, which could be used to monitor in real time the real physiological reactions of the two people to the scenery, objects and events during their trip to Ireland, such as heartbeat, pulse, etc. After using the data feedback to determine which scenery and activities are more attractive to the traveler, further determine which images and footage will appear in the promotional film.
In 2021, Tourism Ireland added a new work, which is the "Green Button" plan in the picture above. Ireland's tourism industry has also been sluggish for a while due to the pandemic, and since last year, they proposed that "it's time to restart the journey, press the green button" slogan slogan Slogan, filmed TVC, recreated the visual and interactive system of the official website, and continuously updated social media to keep the topic hot.
Now log in to the official website of the Tourist Office, you will also see a huge green button, press it, you can unlock the extremely detailed "The Right Way to Open Ireland" instruction manual. Under the small interactive design, there is actually a thick guide book. Sincerity, the Irish Tourism Board is also unyielding.