"Stayed up all night, and finally cracked the mystery of the income of micro-headlines..." Recently, a micro-headline issued by a headline friend exploded (as shown below), this micro-headline showed more than 600,000, read more than 140,000, However, such a high reading income is only 15.56 yuan, equivalent to a thousand times reading unit price: 0.1 yuan, but in the same period I also have a small hit (as shown in the figure below), the amount of display is more than 90,000, the reading volume is only more than 10,000, less than one-tenth of the friend, but the income is also 5.37 yuan, equivalent to a thousand times the unit price: 0.4 yuan, the unit price is 4 times that of the friend, why is this? It's puzzling.
I thought about it for a while to analyze the data, why it will cause such a unit price difference, in order to facilitate subsequent creation, but also share it for the reference of friends of the headlines, how to do micro-headlines to make money.
1. Fan reading: Friends: 72, I: 79, the difference is not much.
2. Click-through rate: Friends: 23%, Me: 14%, Friends higher than 9%.
3. Average reading time: Friends: 24 seconds, me: 1 minute and 3 seconds, the difference is very large, my time is much higher.
4.Comment volume: Friends: 298, I: 265, friends are a little higher, the difference is not much.
5.Comment volume: Friends: 265, I: 298, I am a little higher and the difference is not much.
6.Likes: Friends: 710, I: 123, very different, friends high I a lot.
7.Forward volume: friends: 20, I: 14, the difference is not much.
The above data analysis is as follows:
1. The amount of fan reading is very important, and it is an effective reading, and the duration cannot be less than 30 seconds.
2. The reading time is the most important, why the unit price of the same micro headline varies greatly, and the reading time has a great relationship, the higher the reading time, the higher the unit price.
3. Effective comments are also important, netizen comments to reply to more interaction, will increase the amount of impressions and reading.
4. Like this feeling is not very important, because many netizens may directly like without reading the content.
Friends who see it must not like it directly, but carefully read the content and then like it.
5. The amount of forwarding is also important, good content has netizens forwarding will indirectly improve the amount of display and reading of your work.
The above is Togo's income analysis of micro-headlines, I hope to help everyone, and strive to create works that netizens like, in order to earn considerable income, let's cheer together.
