Today I read an original article published by Li Kuntong on August 28, 2022, titled: Kiwi fruit has the worst quality in 20 years, and the brand and reputation of New Zealand have been damaged. The article cites a number of New Zealand media reports and states five points.
First, labor shortage is the main reason for the poor quality of kiwifruit, the increase in canker disease infection is a smaller reason, the epidemic and the resulting labor shortage, exacerbated the relationship between meeting the demand and maintaining the quality of the fat fruit, the agreement picking team operation is rude, the fruit falls into the fruit picking bag like rain, causing bruising, and the labor problem also leads to a shortage of quality inspection manpower on the packaging line, which brings great pressure to the fruit farmers and the post-harvesting treatment.
Second, Jiapei Sunshine is expected to lose $2.80 per plate due to quality losses during the season.
Third, due to the sweetness, stains on the fruit surface, and decay, the quality of the fruit was impaired, and it failed to stick to the brand and promise that the New Zealand industry spent $1.5 billion to build.
Fourth, since 2000, the most serious quality problems have been encountered.
Fifth, the fruit quality control personnel repackaged before leaving the warehouse, and it is rumored that the proportion of elimination in this link is as high as 50%. Some thoughts that arise from this:
First, we also have the problem of population aging and manpower shortage, and it is imminent to standardize orchard planting and save industry. All new technologies should be set to accomplish this goal.
Second, we must strictly control the quality in the process of entering the market packing, whether it is due to our problems in production, or after storage from cold storage, strictly control the quality standards of the box. You can't push the problem on the consumer. So when you recently sent a courier, did you put the unqualified Cuixiang into it?
Third, the brand is accumulated and precipitated, keeping in mind that quality is the lifeline of the product is the cornerstone of the brand, and kiwifruit as a fresh agricultural product The quality requirements are even more stringent. In this quality event, in order to maintain the brand, the brave man of the New Zealand industry broke his wrist, which deserves our learning and respect!
Fourth, from the perspective of the loss caused by this product quality event, it fully proves the importance of quality, and even the most famous brands do not have good quality support, which will affect the brand and affect the consumer's recognition of quality.
Fifth, this quality event enlightens us that domestic kiwifruit is not without opportunities to catch up with New Zealand kiwifruit, but we must also soberly realize that the gap between us and New Zealand kiwifruit is very large, in order to build a domestic kiwi brand, all kiwi colleagues come on!
On August 31, 2022, Zhouzhi Plantation Association Jin Hengbin and Lv Hailin were in Xuchen Fruit Industry