"Only by adhering to the Chinese perspective and adhering to the international perspective can we find a communication point at the intersection of China's development and international attention, can we objectively and vividly present the communication and integration between China and the world, can we resonate with the international dissemination of Chinese culture, and generate more good feelings of 'people with the same heart and the same reason'."
At the "Network Content Construction Forum" of the 2022 China Internet Civilization Conference hosted by the Network Communication Bureau of the Central Cyberspace Administration of China and hosted by Phoenix.com, Xu Wei, Chairman of the Board of Directors and Chief Executive Officer of Phoenix Satellite TV, explained the concept of International Communication that Phoenix Satellite TV has adhered to for 26 years and mentioned three feelings:
It is necessary to insist on starting from topics of concern to the international community, so that the expression of China's views can be more easily concerned and understood; It is necessary to adhere to the principle of varying from person to person and from time to time, conforming to the characteristics of Internet communication, and disseminating Chinese culture in a vivid, interesting, participatory and interactive way; It is necessary to persist in paying attention to the representatives of the Chinese people in different regions and different fields with Chinese feelings and global vision, pay attention to and disseminate their development, and make the image of the Chinese people more three-dimensional and comprehensive.
He said that Phoenix Satellite TV will focus on the main business of media, focus on international communication, and use innovative measures to firmly face the world and face the global Chinese, and better disseminate Chinese culture. Phoenix TV also looks forward to working with colleagues at home and abroad to jointly build more platforms for exchanges and dialogues between China and the world.
The following is a transcript of the speech:
Distinguished leaders, distinguished guests, and friends,
Good morning, everyone!
It is a great pleasure to meet with you in Tianjin to discuss how to do a good job in international communication. Tianjin is an important open city in China, with more than 160 years of opening ports and continuous exchanges between China and foreign countries, which also makes Tianjin an international big city with unique charm.
As the largest overseas Chinese media group, Phoenix Satellite TV has been committed to disseminating Chinese culture from a global perspective, showing Chinese style, telling the story of China's development to the world, and hoping to let the world understand that under the same heavenly dome of the community of human destiny, China's contribution, responsibility and goodwill to the world.
In the Internet era of extremely rich information and increasingly scarce attention, to do a good job in international communication, we believe that it is necessary to always adhere to the Chinese perspective, always adhere to the international vision, put the dissemination of Chinese culture in the context of global cooperation and exchanges, and constantly promote cross-regional and cross-cultural exchanges and mutual learning, so that international communication is truly effective and touching.
Since its establishment 26 years ago, Phoenix Satellite TV has always adhered to the concept of open and inclusive development, spared no effort to serve the global Chinese, actively promoted Chinese culture, and continuously innovated in terms of topics and forms. Today, Phoenix has 6 satellite TV channels covering the world, such as Chinese, information station, European station, American station, Hong Kong station, movie station, etc., with different forms of media such as Phoenix Network, Phoenix Weekly, Phoenix Show client, and Phoenix Satellite TV accounts on mainstream social platforms at home and abroad, which are important platforms and channels for spreading Chinese culture. Through 60 press stations in major countries and regions around the world, we insist on making the voice of the phoenix at the scene of the big event; We also work closely with many international organizations to hold international exchange activities, adhere to the good communication and connector of Chinese and foreign cultures, and strive to show a real, three-dimensional and comprehensive China.
I would like to take this opportunity to make three observations.
First, we must insist on starting from topics of concern to the international community, so that the expression of China's views can be more easily concerned and understood.
In February this year, Phoenix Satellite TV Group and Peking University joined hands to successfully hold the "Dialogue with the World • 50th Anniversary of the Publication of the Shanghai Communiqué" Forum, inviting Steve Orens, Chairman of the National Committee on U.S.-China Relations, Former Assistant Secretary of State Dong Yunsheng of the United States, and Professor Lu Bobin of Harvard University to dialogue with Chinese experts to analyze Sino-US relations and promote cooperation and mutual trust. The dissemination of the forum by Phoenix Satellite TV and Phoenix Network presented a fierce on-site debate, conveyed the voice of the Chinese side, and triggered a positive response from the United States. After the forum, Orens asked for a full-length Video in English to share with American experts and scholars who are concerned about Sino-US relations. We believe that adhering to communication and adhering to dialogue is the premise of doing a good job in international communication.
Second, we must adhere to the principle of varying from person to person and from time to time, conforming to the characteristics of Internet communication, and disseminating Chinese culture in a vivid, interesting, participatory and interactive way.
Phoenix SATELLITE TV has opened a lot of Chinese and English accounts on social media at home and abroad, on August 13, the day of World Wushu Day, we launched an activity on TikTok and other platforms - "I Also Learn a Trick", inviting descendants from Chinese mainland and Hong Kong, as well as the United States, Britain, Germany, Italy and other countries Tai Chi, Shaolin, Wing Chun and other sects to demonstrate exclusive stunts, Chinese and English bilingual demonstration, launched the "KungFu Challenge", invited celebrities from all walks of life to imitate and follow up. In just ten days, it has led to the participation of more than 3.6 million users around the world, watching, commenting, forwarding, and gradually feeling the charm of Chinese martial arts and increasing their awareness of Chinese culture in the interactive process of "learning a trick". Learning a trick, simple and easy, emphasizing audience participation and interaction, is precisely the opportunity brought by the Internet to international communication.
Third, we must persist in paying attention to the representatives of The Chinese people in different regions and different fields with Chinese feelings and global vision, pay attention to and disseminate their development, and make the image of the Chinese people more three-dimensional and comprehensive.
In July this year, Phoenix Satellite TV Group, together with more than a dozen influential Chinese-language media at home and abroad such as Hong Kong, Europe, North America, etc., jointly launched the "The World Is Beautiful Because of You - Influencing the World Chinese Festival" to commend outstanding Chinese people around the world and show the image of Chinese representatives. Among them, Mr. Qin Dahe, a scientist with a high reputation in the fields of cryosphere research and environmental sustainable development, won the Lifetime Achievement Award. At the same time, the awards were also won by Liu Xiaoyu, a young pianist born in France and raised in Canada, Gu Ailing, a winter Olympic champion, and Lu Xiaojun, a weightlifting Olympic champion, and other widely recognized Chinese representatives. The original intention of this activity is to show the contribution of the Chinese in the development of the world and the light of the Chinese through vivid examples, so that the image of chinese diligence and wisdom will be more vivid.
In short, only by adhering to the Chinese perspective and adhering to the international vision can we find a communication point at the intersection of China's development and international attention, can we objectively and vividly present the communication and integration between China and the world, can we resonate with the international dissemination of Chinese culture, and generate more good feelings of "people with this heart and the same reason".
Dear friends, the Internet is far-reaching and all-encompassing, bringing unlimited space for the international dissemination of Chinese-language media. Phoenix Satellite TV will focus on the main business of media, focus on international communication, and with innovative measures, firmly face the world and the global Chinese, and better disseminate Chinese culture. Phoenix TV also looks forward to working with colleagues at home and abroad to jointly build more platforms for exchanges and dialogues between China and the world.
Thank you!