"What is your dream?"
The eleventh year of "The Voice of China" is still struggling with this problem.
Of course, the program group has the confidence not to be embarrassed.
As a variety show, it was once the ancestor-level writer of chicken soup scripts; As a singer draft, it once included the top streams of half of the Chinese entertainment industry.
The new season is still grand.
The microphone was handed to Mr. Liu, the Heavenly King, and set off as a witness.
But the market is brutal.
No matter how much money is spent, once the ratings overlord, now the heat can only be difficult to maintain outside the top ten of the national comprehensive list.
Ten years on.
Sir felt that this golden microphone should indeed be replaced.
Instead of asking the contestants, ask.
The Voice of China, do you still have a dream?
01
"The Voice" was really "dreaming" at one point.
The most direct evidence – traffic.
According to China Guangshi Sophora Media Research (CSM) data, after the launch in July 2012, except for the first issue, which ranked second in the CSM44 City Network ratings, every subsequent episode was the first, and climbed steadily, reaching a record 6% in the finals at that time, and the average rating of the entire program reached 4%.
The contrast is hot.
Same standard viewership data:
"The Biography of Zhen Huan" 2.8%, "Langya List" 2.2%, "The Name of the People" 3.66%, "The Age of Awakening" 1.24%, "The World of Man" 2.85%...
The Voice is a full cut higher.
Variety shows such as "Running Man", "Where Did Daddy Go", and "Happy Comedians" have not yet come out.
"The Voice" almost airborne to win the top spot of domestic variety shows.
And until the fourth season, the ratings were on the rise, and the fourth season finals set a record of 6.8% for a single episode.
Revenue explosion growth:
0.6 billion, 200 million, 250 million, 350 million.
Only the naming fee, the income of the first four seasons exceeded 800 million yuan, not to mention the various opening, ending, interstitial advertisements, the host Hua Shao's high-speed broadcast, every advertisement, is a sky-high price revenue.
On September 30, 2012.
The first season of "The Voice" ended, comparable to the first "Supergirl" finals.
Accompanied by the host Hua Shao's voice "Liang Bo, the voice of China in 2012", the open stadium that can accommodate 80,000 people screams deafeningly.
Around him were nearly 100 of the most popular print and new media delegations in China at that time, such as the Beijing News and the Southern Metropolis Daily.
The four mentors also applauded him at the first time and sent him blessings.
And the artists who came out of that year:
In addition to Liang Bo, Wu Moxuan, Ji Kejunyi, Jin Zhiwen... They are still active in today's music scene.
Follow-up also includes Yuan Yawei, Yao Beina, Zhang Bichen, Zhou Shen, Ping An...
The mentor does not have to say:
Liu Huan, Na Ying, Yu Chengqing, Yang Kun, Wang Feng, Zhang Huimei, Qi Qin, Jay Chou, Nicholas Tse, Eason Chan, Li Jian, Wang Lihong, Li Ronghao, Li Yuchun, Li Keqin, Liang Jingru, Liao Changyong...
(Yes, your little gongju did not sing songs for four times in those years)
From Hong Kong and Taiwan to the mainland, from the masters of the academic school, to the kings of the popular stage, and the long-famous singers, the mentor seat of the good voice is all grasped.
Not to mention the various celebrities who rub the heat of "The Voice":
Liu Yifei, Su Youpeng, Yang Ying, Wu Yanzu, Deng Chao...
It is no exaggeration to say.
On the stage of "The Voice", I have walked through a small half of the Chinese entertainment circle and most of the Chinese music scene.
02
It wasn't because there were no good shows at the time.
On the contrary, 2012 was the year of david's "fairy fight".
Hunan Tai: "Happy Base Camp", "Every Day Upward", and relying on the draft fast male and female have long been sitting on the Diaoyutai.
Jiangsu Taiwan: "Do Not Disturb" has become a dark horse and has risen rapidly.
Oriental Satellite TV: "China's Got Talent" is the first wave of internationally renowned talent shows introduced by formally buying copyrights, earlier than the good voice.
Why does good sound break through?
The form is certainly stimulating:
Blind selection of mentors and mutual selection of players is refreshing.
In particular, the Dutch program team of the original copyright owner not only produced the "program bible", but also covered everything from the program process and lighting angle to the logo color and how the instructor took the microphone.
They also send people to monitor how the landing is, so as not to affect their program brand.
Professionalism, to ensure the entertainment level of the program.
But the lever that "The Voice" really leverages the public is actually the story.
The students took to the stage, with different purposes, but they were all gimmicky and sincere and moving.
In the show.
There are stories of students from different backgrounds:
Sing for love, sing for idols, sing for life, sing for the scorn of parents and families...
Regardless of occupation, no look, no age.
As long as you want to sing, can sing, and can sing, you can stand on the center stage.
It is said that "the scumbag is drunk and plays until you cry".
The same goes for The Voice.
Truth is mixed with falsehood, and truth is mixed with fiction.
The last second the students sang brightly.
The next second reveals the bumps in life.
Catch the horse, inspiration.
For the audience in front of the screen, create an inspirational legend that "singing can change the fate".
Furthermore.
There is also the exciting interaction of mentors + students.
Outside the program, there are no less discussions about the rules of the game, shady screens, internal fixes, and guarantees.
Host Hua Shao, who broadcast 15 sponsor advertisements in 43 seconds and 350 words, was awarded "Herbal Tea Brother" and "China's Good Tongue", and sat firmly in Zhejiang Tai Yi Brother.
Wang Feng, the classic sentence "What is your dream", is still being sung today.
Yang Kun, when it comes to the robbery war, must mention "I have thirty-two concerts this year."
Professional stage + the heat of the mentor players + the story of the inspirational legend, when the good voice came to China, completed the gorgeous turn.
All of this, in the era when smartphones were not yet widespread, for the general audience.
Where can you beat this Chinese-Western combination of punches?
Disarmed one after another.
03
Liang Bo, who won the first season, made a guest appearance in "Every Day Upward" in 2016 and once said the inside story:
Storytelling, flipping.
When blindly selected, the "The Voice" program team tailored a persona for him.
When you get a guitar, how about just saying "very happy"?
I have to describe it.
"I remember when I was thirteen years old, my mother gave me a guitar and got the first guitar of my life, and that feeling was difficult to express in words." 」
Practice time.
The excitement alone is too weak, at least it has to be.
"Every day when I don't play the piano, I feel empty, because I feel that when my singing voice and my piano sound merge together, my whole person is full of strength." 」
Dress up.
White shirts are best not worn.
You have to wear a green T-shirt, which has a more "grassroots" feeling.
Sir reviewed the declassified extended version of The Voice.
Well, it's grassroots enough.
Obviously not used to the camera, staring at the teleprompter for a while to read the laughing field:
I believe we can win this battle
Because I'm not alone in the fight
I take my comrades-in-arms with me
△ It is not surprising that it was not cut into the main film
After reaching the finals, Liang Bo, who was forced to take the grassroots, finally had some say.
He began to negotiate with the program team and wrote a "how should I introduce me" to the director.
Xu is not enough to catch horses.
The program team used and deepened the story of "the first guitar in my life".
The moment I pluck the strings
My whole body was numb
Liang Boyi was completely helpless.
The Everyday Brothers were all laughing at the side.
Crispy?
Is this a guitar or a massage chair? Don't you just leak electricity?
Don't look at the laughter so much.
These are all summaries of the professional experience of the program group - grassroots image, touching original intentions, dreams achieved, inspirational stories.
Jik is elegant.
On the stage, she is a Yi girl who loves to sing with her mother and comes out of the mountains.
To this end, the mother was also specially put on stage to perform, and a "Straw Hat Song" catered to the audience's inherent impression that ethnic minority compatriots can sing and dance.
The ability to impress the mentor, the story captures the audience.
Actually?
Off-site old photos were taken out, not from a poor background, having already sunbathed luxury goods, and there was no so-called "forced livelihood".
……
These stories are not too exaggerated and distorted compared with the current entertainment idols.
However, it also reveals the essence of the show to a certain extent:
An excellent entertainment program.
It is also a systematic set of star-making projects.
04
Sir had been holding back from saying the most important thing about a good voice.
Music.
Music was once the highlight of its rise, and now it is the reason why it has stepped down the altar step by step.
There is one thing to say, "The Voice" at that time also had good music.
A singer who is either active or passive grassroots, cloaked in the art of storytelling, walks the path of singing, and directly makes "The Voice" proud of the world.
Just look at the students who are still active in the music industry.
Liang Bo.
The good voice was almost disgusted by the praise of the mentor, and then relied on the performance and originality to dispel the audience's doubts step by step.
In "Singer", Liang Bo just appeared and became the first in the current period.
Liang Bo completely shocked us
With a vivid, fresh face
Let's rekindle a hope for rock 'n' roll
Kim Ji Man.
Before participating in "The Voice", he was a well-known producer, composing music for the Olympic song "One World One Dream".
△ Classic forever "noisy too set"
After that, he became a regular in the circle, "Butterfly on the Shoulder", "Crazy for Love", "Charlotte Troubles", "Far Away and Flying High", one song is more popular than the other.
"Lone Moon", which won nearly 3 billion box office, the ending song is also from his hand.
They jumped out of the dimension of "The Voice", had a larger audience, and stepped onto a broader stage.
Those singers who have gradually disappeared for different reasons also have a different taste.
Yao Beina in the second season.
Parhati in the third season.
Zhang Lei in the fourth season.
Some people dedicate their lives to singing, some people draw strength from pain, and some people use music to crowd out the swollen emotions of the show.
Mentors were also important components at that time.
Even if you don't say the song selection references they give and the singing skills they teach, just look at those professional comments, and today there is still nutrition.
Yang Kun: We can't use tears to confuse.
Liu Huan: A good voice does not equal acrobatics.
After that?
Sir often sees this comment when looking through the video:
The finalists of the first two seasons have all hung up the "star students" in the next few seasons.
What is even more sad is that when the internal entertainment variety shows have begun to learn, imitate, and spend a lot of money, the leading edge that "The Voice" is proud of no longer exists.
"I Am a Singer", more "fairy fight" than you;
"The Masked Singer King", newer and more fancy than you;
"Good Chinese Songs", more "original" than you, more genres...
Not to mention that in the past two years, music variety shows have begun to toss in the field of segmentation: hip-hop rap, rock, orchestra, dance...
The voice itself is not without change:
The copyright expired for the fifth season, and the name was changed to "China's New Song" and the turning chair was replaced by a swoop.
Then, no then.
Can only keep throwing money, please mentors, Jay Chou, Eason Chan, Wang Lihong...
The drastic expansion of music variety shows has exposed a truly embarrassing fact of national variety and even internal entertainment:
There are not enough vegetarians.
The trainees and the return pot meat running back and forth between different variety shows gradually occupied the main stage; The live broadcast outlet has sharply lowered the threshold for celebrities to become famous.
Add the age difference.
A lamentable example.
The first student of "The Voice 2022" this year just released his first solo single last year, and a song was sung to trigger a robbery war.
Li Keqin asked her if she wanted to go to Hong Kong for development.
Several other mentors picked up the stem online.
The fiercest is the Malaysian love song king Liang Jingru, who filled up her "Courage", asked her if she wanted to go to Malaysia, and said that she would invite Li Zongsheng to sing for her...
It turned out to be embarrassing.
The trainees had no idea who Liang Jingru's Bole was.
The contestants sang songs that the audience had not heard anymore.
Sir also wondered if the mentors' songs were not familiar to the contestants.
Whether it is a player or a mentor, the mutual understanding is already a generation gap.
Even sadder.
For the audience:
Not only is it a good sound, it loses its original appeal (even if it is designed): there are fewer and fewer grass roots, more and more fresh meat flowers.
More evidence:
The influence of Chinese music on the next generation is being broken.
It's not something that can be solved by asking a better mentor, nor is it something that can be won by studying the skills further.
Sir does not think that the overwhelming scolding of netizens and the continuous decline in ratings, "The Voice" really can't hear or see.
But if even people who call for dreams, they no longer believe in "dreams".
It is better to hand over the microphone generously.
We get together and disperse.
The picture in this article comes from the network
Editorial Assistant: Li Xunhuan is not entertaining