The NBA is the most successful basketball professional league in the world, there's no doubt about it. The secret of success is not only the high level of players, as a business league, marketing is a very important part.
On the marketing gimmick and the topicality, Xiao Hua is really too good. Starting from the NBA's new season schedule, the opener and Christmas wars are extremely important time nodes in the league's marketing calendar.
Therefore, in terms of arranging the schedule, it is very exquisite.
Shams reported that the new season NBA opener will start on October 19, Beijing time, by the Golden State Warriors sitting in the Chase Center, against the Los Angeles Lakers, the united States live broadcast.
Following the procedure, the Warriors will receive a championship ring at home. This background board, the league is really too suitable!
As a champion team, the Warriors must play the opener, so why is the opponent the Lakers?
The Purple Gold Legion traffic was really too explosive.
Don't look at the Lakers last season, the 11th in the regular season, not even fishing in the playoffs, has become a big laughing stock of the league.
But as traditional giants, this does not prevent them from remaining one of the most watched teams in the United States, and they don't have to worry about selling tickets at all. Not lacking an audience means they have unlimited business possibilities.
Not to mention, they have James's golden signboard, an absolute traffic password.
Perhaps from the perspective of the strength of the team, the Lakers cannot be compared with others, but to say that the attention is really difficult to score.
Therefore, the old Zhan will meet Curry in the opener for 2 consecutive years.
These 2 have been fighting in the spotlight for almost 10 spring and autumn, but each time there will be a different story.
And I have to say that these two brothers are not young, and the time left for the NBA to "shearle" is not much...
Why? On appeal, on-court influence, Curry and James can be called national idols.
The current NBA does not lack stars, but it lacks superstars with appeal. In the new generation of players, they are not yet able to match Janku.
Relatively young in this wave, the alphabet brother won the championship, not high, Doncic, Morant, Tatum, these few, did not win the championship, or childish.
Therefore, the NBA is also currently facing a major problem: the lack of superstars.
A charismatic star not only needs to be outstanding in ball skills, but also needs to have a personality that attracts fans enough. At this point, James is a natural leader, and Curry is sunny and affinity.
From 2015 to the present, they have created too much value for the league. If it weren't for the salary cap, the teams that are willing to give them a salary of one hundred million a year would be more.
And if you consider it from the perspective of gimmicks, the Warriors are not without a better plan in addition to playing the Lakers: playing the Nets.
But the problem is, Durant has not yet determined the next home...
If this scene had happened, wouldn't it have exploded: After receiving the championship ring, Dream Green picked up the microphone, walked to the center of the court, and said to Durant:
"Before you came, we were already champions!" After you're gone, we're still champions! ”
This... The program effect is full.
By creating program effects to attract attention and revenue, christmas wars have always been the focus of the NBA. On this day, the professional leagues of other leagues in the United States were suspended, and everyone paid attention to the NBA.
Judging from last year's situation, the alliance can generate $30 million through the Christmas war, which is just advertising revenue...
This year's Christmas war schedule has also been spoiled in advance: Bucks vs Celtics, 76ers vs Knicks, Suns vs Nuggets, Lakers vs Lone Rangers, Grizzlies vs Warriors.
Again, it's so elaborate! For example, the iron Christmas war, the flowing Knicks.
Didn't the above say that future idols are missing? Let James and Doncic do one, it's the torch's inheritance bureau.
The league needs the topic of "grudges", so last season's playoff opponents met one by one.
The two most watched groups, the eastern side of the theme is "Alphabet Revenge Bureau". In the west, Morant fought again against the Warriors.
As soon as the schedule was announced, Green communicated with Morant:
Dream Chaser: "This schedule is the power of your voice!" Rush! Take your family to race later to my house for dinner. ”
Morant: "Must go!" My dad said it before you said it. ”
As early as June, a fan predicted that the Warriors and Grizzlies would meet in a Christmas game, and Morant replied: "I'm not in the mood, let them come to Memphis." ”
Green immediately replied: "Boy, the defending champion will only play Christmas at home!" ”
Not a deliberate comparison, when can our CBA league have such a bridge?
This... It's so much fun!