1. Li Jiaqi disappeared
In the past few years, as the largest e-commerce platform in China, Ali has made a lot of money most of the time every time on large-scale online shopping festivals such as Double Eleven and 618. At the same time, a part of the head anchor, like Wei Ya / Li Jiaqi, also enjoyed the dividends of this emerging industry, but did not expect that after Ali's head anchor Wei Ya became popular, it began to expand continuously on one side, and the other side was insatiable, and even did illegal things, and the result was blocked by the whole network.
After that, only Li Jiaqi was left to support Ali's e-commerce business, and then netizens worried about him, commenting below Weibo, Li Jiaqi also responded that he was no problem, so that fans could rest assured. But at the time of this year's 618 activities, Li Jiaqi did not appear until the end, and the specific reasons are not clear, but Li Jiaqi live broadcast is no longer there?
Two months ago, Li Jiaqi, the only super anchor of the e-commerce platform, was warming up for the upcoming 618. It was a snack special, as hot as ever, and no one could have predicted that the sudden black screen in front of their eyes would mean a separation.
Li Jiaqi immediately said: Background technical failure, we are in the emergency handling, let's wait a little bit."
At 11:38 p.m. that night, Li Jiaqi posted again: "MM people, I am very sorry, tonight because of our internal equipment failure can not continue to live broadcast, everyone rest early, products that have not yet been broadcast, we will continue to bring it to you in the subsequent live broadcast, hard work for everyone." ”
This live broadcast, so that many fans, sellers in waiting, at first thought that it was a real "background technical accident", but this sound seems to be very well maintained backstage, live broadcast will arrive "after the live broadcast", until today there is still no following, no announcement notice instructions.
In the following days, the news on the Internet was full of speculation, and some people speculated that Li Jiaqi had committed some taboos in live broadcasting, or that there was a problem with the quality of the products sold, and that there might be a red line in taxation.
Later, some netizens found that Li Jiaqi, the brother of the network, actually "mysteriously disappeared" on Taobao - in the search column, it was impossible to search Li Jiaqi's live broadcast room.
What exactly is the technical failure? When can it be repaired - in the midst of great confusion and disappointment, countless pairs of eyes are staring at Li Jiaqi and watching the days step into the most bleak "618" in history.
Fans are looking at you, Li Jiaqi, I miss you so much, roar, come back to me
Despite the expectations and calls of netizen fans, Li Jiaqi did not return to her sight. With this: the only negative growth is what happened to Ali, which fell by 10% year-on-year in 618 this year. Turnover has dropped by 10% compared with last year, which is not a small number, especially for leading e-commerce platforms such as Ali.
Super giant ships such as Li Jiaqi, after the ship of the live broadcast world overturned, suddenly appeared a cattle man.
Who is he? He is neither an old rival Wei Ya, nor a waist anchor based on Sydney, but a new Oriental teacher who is unknown and has no heart in live broadcasting - Dong Yuhui.
In the live broadcast room with goods screaming and shouting Qi Fei, Dong Yuhui, who turned out to be out of the sky, subverted the face of the industry.
Dong Yuhui of New Oriental. Dong Yuhui's most powerful thing is not to speak English, nor to bring goods, but to use English to carry goods. And with a lot of material and emotion. Such talents are not one in a million, but one in a million.
Pioneers should talk about insurance, but should talk about children's education, which is the most anxious topic in the middle class.
I don't talk about insurance, I talk about the growth of people, which attracts a lot of people to listen.
Talk about what everyone loves to hear, don't talk about topics that even you don't know too much.
But he started from the growth of a corn, and the prose poetically connected the knowledge of biology, history, and geography, as if talent and time were not as valuable as the corn in his hand.
He wanted to sell rice, but he riveted chicken soup:
I want to give you the sky and the sea, the big rivers to you, no way, the good thing is to give you generously.
I didn't take you to see the snow of Changbai Mountain, I didn't take you to feel the breeze blowing in the fields in October, I didn't take you to see the heavy bending down, like a wise man's grain, I didn't take you to witness all this, but dear, I can let you taste such rice...
This is probably the first time, everyone realized that the original live broadcast can not listen to "OMG", the original live broadcast can not face the naked "buy it", the original live broadcast and the effect of the class.
Many people listened to his live broadcast and sighed:
What is the highest state of carrying goods? Bring value to the audience, let netizens consciously stay in the live broadcast room, and then unconsciously absorb the value at the same time, but also buy goods.
Second, look at the ups and downs of Li Jiaqi's live broadcast career
Li Jiaqi was once a precarious little anchor, after his efforts "he Li a year of 365 days, he broadcast 389 live" "in a live broadcast for six hours to try 380 lipsticks, which means that in less than a minute, he has to complete the smearing and removal of a lipstick, and continue to repeat the process 380 times" In such a tempering, he gradually went to the eyes of the public, and then divided the world of live broadcasting with Via, and then the live broadcast alone in the back, as if there were noble people to help Shun Shunli has embarked on the peak of his life, but in fact, he has been in the whirlpool of public opinion from beginning to end.
Because of Li Jiaqi, until now, the famous lines such as "OMG"/"buy it" are still consistently popular around us.
He once tried to sell his own products, constantly tried lipstick, applied it to his lips, and also caused bronchitis, so desperate that he became a veritable "lipstick brother".
His appearance is indeed better, so he has gained a large number of fans, but in order to sell goods, his male character is deeply rooted in women's beauty products, which leads to his "mother-in-law" image.
But it is true that the image of "mother p" has achieved his career.
He can be described as "a female consumer, a world of live broadcasting rooms." "After all, women are the main force of Chinese consumption, and the second is the largest piece of fat in the field of beauty and makeup."
In the 18 years of Double Eleven, it was once said that "Li Jiaqi and Ma Yun PK bought lipstick", and finally defeated the man who had been regarded as "Daddy" by countless people with an overwhelming sales volume of 1000:10.
The advertising effect was so great that soon after, he released a short video of MAC lipstick, which exploded and rose 1 million followers in one night.
Since then, "Li Jiaqi" has successfully embarked on the top stream live broadcast internet celebrity sequence, and then "virally" spread and spread to this day.
After that, he became a "star" figure in full view of everyone, and his every move received the attention of netizen fans:
1. When Li Jiaqi showed the non-stick pan omelette in the live broadcast room, an egg stuck to the bottom of the pan could dominate the screen for a week, making the big anchor lose face.
2. When cooperating with Yang Mi to promote lipstick, he accidentally opened a yellow cavity and was scolded as a sieve.
He urgently issued an apology in the early morning, saying that he must reflect deeply and pay attention to words and deeds.
And public opinion still has the tendency to not be spared, turning out some of his previous live broadcast remarks and interpreting them.
3. In August 2020, a video circulating on the Internet showed that Li Jiaqi participated in a brand offline activity in Shanghai Xintiandi, and his security guard pushed a passerby who was playing with a mobile phone to protect him.
The Internet has set off a long scolding of the public opinion water army, and "Li Jiaqi plays a big card" appears on the hot search.
Immediately after that, It was Li Jiaqi who apologized.
4, an Internet celebrity, live broadcast brought huge consumption benefits, and then successfully settled in Shanghai with talent policy, but was insulted by fans that "Internet celebrities do not deserve talent introduction".
5, buy a house in Shanghai, will be questioned "with the hard-earned money of fans to build bricks"
6. The election of D representatives is slandered as having false academic qualifications.
7. After the Via's turning over incident, he went further into the middle of public opinion.
On the day that Wei Ya was punished for tax evasion, Li Jiaqi quickly went to the hot search.
Many fans poured into his live broadcast room to "warn" him, "Don't break the law."
Li Jiaqi responded: We operate honestly, we do our duty live, and everything in the company is normal.
8, but after that, there was another explosive news on Weibo: Li Jiaqi paid 1.7 billion yuan in taxes.
Later, he was debunked by the Internet as "false news", but it can be clearly felt that he is already in the live broadcasting industry, and he is a crumbling and thin ice existence.
9. After that, the WeChat public account of the Zhejiang Consumer Protection Commission: the rectification report of the anchor involved was announced. Li Jiaqi said: All illegal goods have been removed from the shelves, sales have been stopped, and all goods have been completely rectified.
The above incidents: mother-in-law, moral problems, sales product quality problems, quality problems, tax evasion, violations, disputes...
Perhaps, under the supervision of netizen fans, each of them constitutes the reason for Li Jiaqi's disappearance.
Third, Dong Yuhui and Li Jiaqi comparison
In the speculation about the mystery of Li Jiaqi's disappearance, the vast number of netizens slowly turned their attention and doubtful vision to Dong Yuhui, and then began to appreciate Dong Yuhui, not his appearance, nor the changes in catering to fans. Instead, it is the following:
Dong Yuhui's story "His rural identity, how his father sold his strength for the family's livelihood, and saw his mother bending down to cut wheat during the busy season of farming." He has experienced the embarrassment of not being able to keep up with teaching without education, and he has also experienced the fear of not having money to continue school..."
In contrast, no matter how Li Jiaqi's life is opened, it is slightly inferior in narration.
However, what is puzzling is that in the appreciation of Dong Yuhui's full screen, the spread of the "suffering narrative" has gradually been distorted by the reason - more and more people believe that Dong Yuhui is hot because he is sincere and talented, and the reason why Li Jiaqi is cool is because of exaggeration and falsehood.
Li Jiaqi and Dong Yuhui, the two are not opposites, but have become the opponents in the minds of netizen fans:
Dong Yuhui's identity of "on the three-foot podium, planting peaches and planting plums" appeared in the live broadcast room; Li Jiaqi's identity as a circle of internet celebrities appeared in the live broadcast room.
Dong Yuhui tells philosophical storytelling, using story aphorisms to sell his own goods, Li Jiaqi uses his own mother-in-law appearance to attract, and uses the noise and boredom of "OMG/buy it" to sell his own goods.
Dong Yuhui was afraid that "the valley would hurt the peasants" and was unwilling to lower prices, so Li Jiaqi used his bargaining power to lower the price of commodities.
Dong Yuhui was afraid that he could just listen and not buy, and the more Li Jiaqi bought, the better.
......
The longer Li Jiaqi cools in the live broadcast room, the simpler Dong Yuhui's fire, one answer:
It seems that Dong Yuhui only needs to do one thing right to succeed, that is, unlike Li Jiaqi.
Written in the end, although the mystery of Li Jiaqi's disappearance has not been completely solved, Li Jiaqi's disappearance is also foreseeable by everyone, and the appearance of Dong Yuhui is unforeseeable.