The "China New Anchor" competition initiated by Taobao Live and Diantao recently carried out the last theme day of the PK competition, and in the live broadcast schedule of nearly half a month, the players each made strange moves to roll the competition to a new height. Among them, Wang Jiameng stood out from many contestants with his team's ingenious content, and was evaluated by the audience as the "new king of the live broadcast", and after skydiving, traveling around the capital, changing his face in Peking Opera and returning to campus, Wang Jiameng will bring surprises in the live broadcast, which also makes countless netizens look forward to it.
Since May 2021, Taobao Live has launched a short-and-direct linkage incentive strategy in conjunction with the Dot-Taobao APP, aiming to encourage the growth of short video operation capabilities of anchors and merchants, and support anchors to enter the live broadcast field to achieve traffic and conversion increments under the "short video + live broadcast" ecology. Wang Jiameng's team deeply agrees with the strategy of short direct linkage, knowing that traffic is the most direct harvest, and with the help of the power of the platform, so that the anchor is seen by more people, it is a more valuable place for short videos. In this PK competition, the team gave full play to the characteristics of Wang Jiameng actor singer, model multi-habitat artist, and warmed up the short video to make a new trick, not only with talent display, more plot content, not only with the theme of the relevant, but also deduce different storylines, handsome men and beautiful women, from the overlord to the campus, all kinds of styles are properly controlled. The high quality of the short video and the intention of the plot setting have effectively achieved the "short and straight linkage" in the hearts of consumers. At the same time, it also precipitates a large number of accurate and high-quality fans for the anchor himself and the brand, bringing timely and sustainable conversion, and also showing the lifestyle represented by the anchor and the merchant.
The first camping in autumn Wang Jiameng live-streamed the trip of walking and walking
In the travel-and-go section, Wang Jiameng led the audience of the live broadcast room directly to the off-road town on the outskirts of Beijing, moved the live broadcast room from the indoor to the mountain steel frame car, and really played a camping in the live broadcast. The selection of the live broadcast team also revolves around the theme of camping, from the choice of packages, barbecue grills and suitcases to the selection of camping camps, to GoPro, sunscreen, and water bottles for shooting records, Wang Jiameng immersed the audience to experience different products from the first perspective, restored the characteristics of the products with personal experience, and gave the audience a different live broadcast experience.
3,000-meter skydiving live broadcast, Beijing one-day tour live broadcast, Peking Opera face change live broadcast, immersive dormitory live broadcast, camping steel frame car live broadcast... Since participating in the "China New Anchor" competition, Wang Jiameng and his team have continued to innovate, constantly presenting different live broadcast forms and better goods to the audience, and "what kind of flower work Will Wang Jiameng play in the live broadcast today" has also become a topic that many viewers and industry insiders are talking about. Departing from the traditional form of live broadcasting, Wang Jiameng and his team focused on the content of the live broadcast that is close to the theme life and has personal characteristics, and combined Wang Jiameng's professional experience as an actor to create a new form of "immersive goods". For the audience in the live broadcast room, watching Wang Jiameng's live broadcast can not only buy the goods they like, but also enjoy the time with laughter like watching variety shows and vlogs.
Comprehensive and deep ploughing, continuous breakthrough Wang Jiameng uses diversified content to open up multiple circles
In addition to the content of the live broadcast itself as the core highlight, Wang Jiameng's team also chose to start from multiple dimensions, treat each live broadcast as a program, and comprehensively deepen the live broadcast content. From the selection of products in the early stage, the warm-up video, to the content setting and scene setting during the live broadcast, from the modeling and painting style of each live broadcast, to the wonderful review and secondary dissemination after the end of the live broadcast, whether it is the live broadcast content or the form of dissemination, all of them show the professionalism, research and intention of Wang Jiameng and his team for the live broadcast industry. And Wang Jiameng has also gained countless fans with this, live broadcast has repeatedly topped the real-time list of "China's New Anchors", and Wang Jiameng himself is even more involved in tears in the live broadcast room: "Many colleagues in the team have not closed their eyes for 72 hours, and I hope we can bring more surprises to everyone." ”
Before the latest "New Trends in Dressup" live broadcast, Wang Jiameng walked into the studio to record the song "Perfume Toxic" as the opening VCR of the live broadcast, which caught the audience's attention at the beginning of the live broadcast. During the live broadcast, Wang Jiameng in the romantic atmosphere of the ground covered with rose petals, around the styles of denim, white shirt, white Tee, Polo, and integrated into the new trend elements of 2022, recommended exquisite wear to the audience, and recommended a matching perfume. It perfectly explains his understanding of seasonal dress-changing, autumn and winter fashion trends. Combined with his love and cognition of perfume, he presents the characteristics of a perfume master. Diversified content forms, life-like interpretation, Wang Jiameng and his team continue to break through themselves, innovate, focus on the content winning law, successfully enhance the user stickiness and conversion rate of live broadcast rooms, open up multiple audience circles, grasp the direction in the new era of competition in the live broadcast industry, and firmly occupy their own place.
It is reported that the great success of Wang Jiameng's live broadcast, in addition to its own emphasis on content, is inseparable from Taobao's strong support for newcomer anchors, and the platform provides a wonderful stage for anchors through global marketing and continuous market momentum. On August 18th, the peak night of the "China New Anchor" competition will be held in Hangzhou, and whether Wang Jiameng can get on the stage of the peak night is also very exciting. With the broadcast of the grand festival, it is bound to promote the integration and improvement of live broadcasting with goods and the variety show to a new climax and peak. At that time, the high-quality content and the strong support of the dedicated anchor superposition platform will show the most wonderful live broadcast content, which will surely bring more interesting live broadcast experiences to the audience, continue to deliver fresh blood to the live broadcast industry, and look forward to Wang Jiameng's good results in "China New Anchor"!