Standing on the shoulders of giants can see farther. As the saying goes, the starting point of each of us does not determine our end, and through continuous learning and hard work, everyone has the potential to change our own destiny. For us ordinary people, learning how those who have successful people master the wealth code is also a process of continuous learning and self-improvement.
This man has harvested a whole generation of post-90s, but his handling of people is extremely low-key. You may not know his name, but as long as you are a post-90s, you will definitely use his products, he is Tang Binsen, the founder of Yuanqi Forest.
Founder of Yuanqi Forest - Tang Binsen
That summer, a forest drink called Yuanqi suddenly came out, selling 200 million bottles in just a few months. Some people say it's a health drink, while others say it's pretending to be Japanese goods circle money. When people are still debating whether he is 0 sugar and 0 fat, this man named Tang Binsen suddenly grabbed 14 billion and became the new drink king.
Yuanqi Forest Sparkling Water
Started on the Internet and earned the first pot of gold
In 1982, Tang Binsen was born into an ordinary family in Hefei, Anhui Province. After graduating from college, Tang Binsen disdained to cater to the market and insisted on relying on technology to change the rules of the industry. The psychological test product they developed, "Personality Sign", was very popular at the time, but at the same time, it had a fatal problem, which could not be realized, and this product only brought 200 yuan to the company.
In 2008, renren network rose, and a game called Happy Farm on the website was also very popular. At that time, Tang Binsen and the team were just participating in the Renren Creative Programming Competition, and won the first place by "personality signature", and Chen Yizhou, the owner of Renren, found them and asked them if they could make a product like Happy Farm, which would definitely make them money.
Happy Farm
So it took a few people just a week, and Happy Farmer went live, making more money from the game for two weeks than they had in the past three years. At that time, a Russian company wanted to launch the game in Russia, and Tang Agreed. To everyone's surprise, the "Happy Farmer" exploded in Russia as soon as it was launched, and it was very popular with everyone, and tang Binsen got a revenue of 500,000 US dollars in just one month.
The great victory of "Happy Farmer" in Russia gave Tang Binsen the impetus, and he also launched "Happy Farmer" in more than a dozen countries such as Poland and Brazil, and at its peak, Happy Farmer accumulated 500 million users, and Tang Binsen also gained the name of "Father of Happy Farm".
Happy Farm landed abroad
In 2010, after noticing the outlet of Internet internationalization, Tang Binsen came up with the idea of creating a platform specifically to help domestic game companies open up foreign markets. Without funds, he was fortunate to have the investment of Kai-Fu Lee Innovation Factory and Tencent to set up a cloud platform.
After the establishment of Xingyun, Tang Binsen wanted to maximize the grasp of this wave of dividends, and did more than a dozen projects in one go, from Internet café management systems to chat tools, but unfortunately verified the truth that greed can not be chewed, and these dozen projects have not improved.
Innovation Workshop Lee Kai-fu
Painfully, he cut the project to only games and antivirus software, started free antivirus, relying on antivirus software to bring a lot of traffic while importing their own games, which also laid the foundation for the future "Imperial War" to be popular overseas.
Sell the company and become the king of drinks
In 2012, the "Imperial War" was a huge victory overseas, earning 76 million profits in less than a year. Although the company's development is good in the eyes of outsiders, the domestic market is still very complicated, and in such a situation, the idea of selling the company in Tang Binsen's mind has not been broken.
Imperial War
Tang Binsen is also very emotional about the wisdom star pass he created by himself, he also hopes that his company can be listed independently, but a steady stream of people come to Tang Binsen to put forward the idea of investment, 100 million and 200 million he can also decisively refuse, but the other party has risen the price to 780 million, Tang Binsen also slowly began to overwhelm.
In 2014, Chinese Media Group, which was seeking Internet transformation, found Zhixingtong and bought it for a sky-high price of 2.66 billion yuan, while Tang Binsen completed the performance bet in 2016, cashed in 300 million yuan and quit and turned around to make drinks.
Inside the company
In order to build popularity, Tang Binsen found all kinds of Internet celebrities to bring goods, yuanqi forest sales and fame is also rising all the way, only in 2019 double 11, yuanqi forest sales on Tmall exceeded the total amount of Coca-Cola and Pepsi cola, sold 2.26 million bottles, and in 2020, the market valuation of yuanqi forest is soaring from 4 billion to 14 billion, shocking the industry and outside.
Tang Binsen, who was 29 years old at the time, lamented on Weibo that a person should not disguise himself, because no matter how difficult it is to understand, five years will definitely show his feet. And now busy investing in entrepreneurship and shaping new domestic products, where will Tang Binsen go in the future? What industry miracles will be created? We'll see.
Headquarters of Genki Forest Company
Write at the end
Success is by no means an accidental thing, people who want to succeed, in the face of opportunities will not hesitate too much, but also have the courage to dare to be the first, no matter how difficult the things they want to do, they will try to do it, and they want to get the efforts to get it. Finally, I also wish all entrepreneurs success and victory.