As the grand finale of the 2022 "Year of Super Sports", the Qatar World Cup will bring a number of record rewrites. In the new communication ecology, football, a sport born on the basis of the industrial revolution, is also observing its own tomorrow.
The first World Cup in the winter of the Northern Hemisphere, the first in the Middle East, the first in the middle of the mainstream European league season, the first World Cup hosted by a host who had never been a finalist before... If you want to make a label for this World Cup, the "new generation" should be able to occupy a place. It is conceivable that the efforts of many people must have contributed to the World Cup to the land of sand and sea, football will face a new environment, teams from all over the world will also face a new challenge of competitive rhythm and competitive psychology, global sports audiences will participate in this process together, become a part of the evolution of history, the winter in the northern hemisphere is not cold, but exudes a new atmosphere, just like the era in which we live, football Is also standing on the porch of a new generation. Outside, there will be a vast wilderness.
CCTV has been on a journey with the World Cup for nearly half a century. 44 years ago, it was CCTV that brought the sport to the eyes of a wide range of Chinese audiences, hundreds of millions of fans witnessed the World Cup in the winter of the Southern Hemisphere, and the Argentine team lifted the Gold Cup on its home soil. So far, many senior Argentine fans in China have started from this scene, invested their energy and emotions, and become part of the big family of football lovers, or more accurately, the cornerstone of Chinese football fan culture. Later for nearly half a century, one outstanding team after another shined through the screen of CCTV, shining in the spiritual world of Chinese fans, Germany, Brazil, the Netherlands, Italy, Spain... The sport, which has taken the world by storm, has found a wide range of interested peers in China. The number of Chinese fans has risen sharply, and through the screen of CCTV, they can recognize and understand the world, and then interact more with the world and actively participate in the process of globalization. This is also more added value brought by the World Cup to Chinese in addition to the competitive charm.
The World Cup has been popularized and promoted in China through CCTV, and China's fan culture has gradually grown from scratch. A new group was born, the word "fans" simply and accurately outlined the characteristics of the group, strangers can quickly become friends because of the common identity "label", the topic is endless, even if the views are different and there is a debate, it will also bring new tension to the development of the topic, in the words of the previous fans, "Talk about this, three days and three nights can not finish."
In the past 44 years of accompaniment, CCTV has brought live broadcasts of 11 World Cup matches to the majority of fans in China. Once every four years, the World Cup is no longer simply a sports event, it is more like a world party in the name of football, a social and cultural event beyond competitive sports, a memory point that can engrave the progress of our lives, with the passage of time, solidified into the rings of the year, engraved into the depths of our memories.
From the dimension of the World Cup, teams in different countries and regions will also reflect different cultural faces. Through the stage of the World Cup, the different cultures on this planet can communicate with each other, touching each other with curiosity and longing, so that more diverse cultures can understand each other, so I have always believed that the World Cup has long been no longer just a sports event, it is a quadrennial global cultural feast. And this cultural feast, every 4 years will definitely bloom on the screen of the Central Radio and Television Station.
As one of the earliest post-80s, CCTV has been an important platform in my watching career, and even for a long time, it was the only platform. Of course, this is closely related to the stage of scientific and technological development, as the most important and extensive platform for Chinese audiences to watch the World Cup matches, CCTV has been fighting in the front line of the communication stage. "Stable clear large screen" is also the biggest advantage of TV viewing channels over newly emerging communication media. Of course, with the changes in communication methods brought about by scientific and technological progress, it will definitely affect the existing ecology. However, no matter how the mode of communication changes, the production of high-quality content is still the core competitiveness of the World Cup coverage of CCTV. As a veteran with more than 20 years of experience, the upcoming World Cup in Qatar is my sixth time to cover the World Cup and will be my fourth time to live to explain the World Cup matches. A new era is just around the corner, and recognizing it, learning from it, accepting it while maintaining confidence in the quality of core communication content production is the best way to cope with my upcoming trip to the World Cup in Qatar.
We all stand on the porch of the new generation, let us greet it together.