Recently, University, a famous university in Kansai, Japan, has caused a hot discussion on the Internet because of the "Nearly Beautiful Women's Picture Book" and "Near-Great Beauty Picture Book" in the 2023 admissions brochure.
Major Japanese news outlets, such as the Asahi Shimbun and FNN, have commented on such catalogues with words such as "criticism" and "appearance association."
In the brochure, the beautiful women's picture book and the beautiful man's picture book, which each occupy a page, seem to be particularly eye-catching.
Next, let's look at two specific examples:
Zhixian Sanyou
University Faculty of Business Administration, Department of Business 2nd year student
Height: 166
Ideal: Independent, gentle person
Reasons to choose Kodai: I want to specialize in sightseeing
What you're learning today: business management
Opinion of the campus today: it is crowded and lively
Dream: Find a job that can help others
Shota Nakagawa
Faculty of Industrial Science and Engineering, Department of Architectural Design, 4th grade student
Height: 185
Ideal type: a home-based, calm woman
Reasons to choose Near University: because I want to study architecture and design
What you're learning now: interior design
Opinion of the campus today: comfortable, comfortable, lush and green
Dream: You can promote your design to the whole world
This University admissions brochure containing "Picture Book of Beautiful Men and Beautiful Women" is sold for 600 yen on a coal stove (online shopping platform) in Japan, which is about 30 yuan.
Although it is much cheaper than the average Textbook in Japan, and it is also free shipping, you should know that this kind of brochure that is distributed by various schools every year is like a flyer, not only free, but also the final end is generally sent to the hands of waste recyclers.
University – A private university established in 1943 in Higashi-Osaka, Osaka Prefecture, Japan. According to the data of April 2022, the number of students at University is 33,400, ranking first in Western Japan. At the same time, under the severe situation of Japan's low birthrate, many universities are distressed by insufficient enrollment, but University has sprung up in recent years, and the number of petitioners has climbed year after year, reaching nearly 210,000 in 2019.
For this near university, which is known as a "popular university", the satisfaction of students on campus seems to be very high.
For example, one student said that their exchange center was very tall and did the same as a library.
It has a collection of 70,000 books, and although the number of books in this collection is not very prominent, more than 20,000 of them are comics.
It is not uncommon for student shops like ↑ to be seen in schools.
A university environment like this is actually very important for college students. It is also after entering the society that I deeply feel the importance of the campus atmosphere - the academic atmosphere is of course the most important, but it is also quite noteworthy to provide an environment for students to test the waters in the future.
Of course, University, which seems to be popular on the surface, also has such "gossip" and "negative news". For example, many people have quipped that all the students of University are students who fail to pass kansai University.
There is also the tuition fee that is expensive to die - private universities are already more expensive than public universities, but Universities are simply "expensive" (depending on the discipline, there will be deviations in price).
Going back to the much-discussed University Admissions Brochure, in fact, the column "Nearly Beautiful Men and Beautiful Women" has appeared in the annual manual since 2015.
The staff of the school's enterprise publicity department said that these column edits, shootings, and introductions for students were compiled and printed after the permission of the students themselves.
"We want to show the charm of University from various angles, so this picture book of beautiful men and women, we just use it as a section to complete." It has caused a lot of criticism, and it is true that we have not considered it carefully, and we will re-explore it according to this part. Staff member Sakamoto responded.
In view of the beautiful men and women that are available every year, what is the view of recent college students?
"Not only does it focus on the school's campus, equipment, and teachers, but it also presents the appearance of students, and I think that if it is viewed from this perspective, this picture book of beautiful men and women is also a good presentation angle."
"I don't think there's any need to argue so much."
"There are many kinds of beauty in the world, and I personally don't like the feeling of publishing beautiful men and women, thus giving a concrete definition of beauty."
The responses given by the students of University also reflect their respective ways of thinking and values, so how do Japanese netizens react?
University Beauty Picture Book this thing, I did not see what is wrong.
Good looks are also an advantage, aren't they?
People who are quick-thinking and intelligent can be praised, and people who are good at sports can also be praised, and it is not very strange that people who are good-looking cannot be praised.
Judgments such as the so-called "Appearance Association" are also too biased.
Smart people or sportsmen have become preferential.
The online media's criticism and criticism of the nearly beautiful men and women pictures will make the students who are published feel ashamed and unable to go to school well.
I am also very worried that they will be followed and followed, and their personal safety is likely to be threatened, which is really pitiful.
Recently, this picture book thing, the Internet is raging, but think about it, when the TV station chooses its own anchor, is it not also "looking at the face"? Ability is second, appearance is first, even TV stations are like this, it is good to say that people are schools.
It can be seen that although students and netizens do not support University one-sidedly, they are basically not carried away by the news media.
However, everyone's focus seems to be on the matter of the "Appearance Association".
Xiaobian believes that it is necessary for us to withdraw from the "microscope" perspective just now, take a few steps back, and look at the overall situation.
This is the homepage of University's official website. Recently, THE UNIVERSITY is holding a joint event with shops and companies such as 551 Penglai, which have recently been popular in Osaka, and are holding campus events with the theme of "Osaka Famous Things".
Xiaobian glanced at his school homepage... I suddenly felt that University was really energetic (of course, this can't be compared so easily horizontally).
The admission guideline column of University also makes the editor have an impulse to transfer, and it is really full of vitality.
Digression part: Here it is recommended that children who are preparing to study in Japan (especially the faculty, that is, undergraduate study abroad, graduate school is another matter), before choosing a school, look at the school's official website, from the details of the guidelines, page design, etc., you can clearly feel the school's learning style. The brilliant wind like University is good, or the calm wind like Osaka University, in short, you can have an extra observation angle and think about which style of campus is more suitable.
This is the cover of the controversial University Admissions Brochure – printed with the faces of students wearing masks and not wearing masks, which is a perfect fit for the current epidemic environment and a proper presentation of the vitality and fun of University.
Through the catalogue of this manual, we can find that, in fact, the topics of the manual are various and very rich, and among them, the illustrated book of beautiful men and women is only a section on page 38, and there are obviously more interesting topics.
Why is it that in response to this wonderful admissions manual, the media has singled out a picture book of beautiful men and beautiful women to talk about things? Is it that the school's enterprise publicity department deliberately brings the "appearance association wind direction" to cause dissatisfaction, or is the media itself, and even the social level, too fragile and sensitive to the "face" thing, and explodes when it is touched?
From the editor's personal point of view, after browsing the Kondai Admissions Manual, I do yearn for the campus of Kondai, but not only because of the beautiful men and women, but because of this whole booklet, which fully demonstrates the free and open learning style of University and the courage to try new things. Xiaobian believes that this is also the effect that the propaganda department of recent large enterprises wants to achieve.
However, if I let the editor choose the beautiful man of the "Beautiful Men and Beautiful Women Picture Book", I will definitely choose the above ↑ This Francis classmate! In the editor's opinion, he is more handsome than the few boys who were selected!
Everyone's definition of beauty is different, and it is good not to advocate unified beauty and to respect the beauty in the eyes of others.
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