A few days ago, Chnbrand, a well-known brand rating and brand consulting agency in China, released the 2022 China Customer Satisfaction Index - Mobile Phone Satisfaction Ranking, which attracted many netizens to watch and discuss for a while.
Apple ranked first, and Samsung ranked at the bottom
According to the list, as of now, the top three major brand mobile phone satisfaction in 2022 are: Apple, Huawei and Xiaomi, whose C-CSI scores are 86.2 points, 85.5 points and 83.1 points, respectively. It is worth mentioning that their ranking has not changed compared with 2021, which shows that the reputation of these three brands in the minds of users is still very stable.
Why is Samsung's satisfaction with the world's no.1 selling brand unsatisfactory?
However, what is surprising is that as the "overlord" of global smartphone shipments, Samsung ranked ninth, ranking at the bottom of the list of nine brands. I believe that this is inseparable from the battery "explosion door" incident of Samsung Note7 that year, although Samsung has properly solved this problem now, but there is still a gap in the minds of consumers today.
Another point is the Oneui system run by Samsung mobile phones, compared with the domestic custom UI, Samsung Oneui has also been complained by many people about "difficult to use", "high threshold for getting started to learn" and "local adaptation is not in place" and other issues.
Apple mobile phone complaining continuously, why is the satisfaction still high?
On the other hand, on apple's side, although in recent years, there have been endless complaints about signal differences and slow charging speeds, but the satisfaction of Apple's mobile phones is still high. As for the reasons, the first of all is naturally inseparable from the long-term smooth experience of the iOS system, so that consumers are more satisfied with the use of it, do not have to worry about its smooth ability is not strong, do not have to worry about mobile phone caton, and its ioS system also brings stronger security performance, so that our users do not have to worry about its security performance during use.
Secondly, Apple's A-series bionic processor, compared with the Same Period of Android chips also has a huge leading edge, taking the iPhone 8P as an example, it is still the main game console for many players today. Therefore, Apple mobile phones can become the first domestic user satisfaction. It is also true that because of its own advantages, it also shows that there is still room for progress in domestic mobile phones.