There are talented people in the jiangshan generation, each leading the way for hundreds of years.
Although the history of liquor for hundreds of years is not long, it has been changed "Jiangshan" many times.
Some wines have developed from obscurity to well-known; There are also wines that have gone from glory to being left unattended.
In this fast-paced era, even a small mistake can cause a chain reaction and destroy the advantages accumulated in the early stages.
The following 3 wines are also due to a thought difference, from glory to fiasco, they were popular at their peak, but now they can only be stained with dust in the corner of the shelf.
The world's famous wines are tasted, but they love mianzhu daqu alcohol
From its birth to the present, Mianzhu Daqu has gone through a process of nearly 4,000 years.
According to the history book "Supplement to the History of the Tang Kingdom", as early as the Tang Dynasty, Mianzhu wine has been designated as the imperial wine of the court and the world's famous wine, and is well-known all over the world.
During the Kangxi Period of the Qing Dynasty, people reformed the medicine and distillation method of Mianzhu wine, and brewed a Mianzhu Daqu with a unique "mellow aroma".
With its superior wine quality and close to the people,as well as the super high evaluation of Li Tiaoyuan, a qing Hanlin scholar, its reputation has spread throughout many surrounding areas.
Unfortunately, the wine is in the rivers and lakes, and I can't help myself.
In 1958, the technicians improved on the basis and brewed Jian Nanchun. With Jian Nanchun being positioned as a mid-to-high-end liquor, in order to avoid seizing the "friendly" market, it had to "cut off an arm", so that Mianzhu Daqu had to turn to the low-end route.
However, as the reputation of Jian Nanchun became more and more popular, the distillery allocated more energy and resources to Jian Nanchun, ignoring the quality control of Mianzhu Daqu, resulting in a decrease in its quality.
Originally it was brewed as a pure grain, but later it became an alcoholic blend.
Coupled with the lack of supervision that led to the proliferation of fake liquor, its reputation plummeted. Today, in the hearts of many drinkers, there is only one sigh left.
Rice blossoms say good year, listen to the sound of frogs
The name "Rice Flower Fragrance" is easily reminiscent of heilongjiang fragrant rice.
But in fact, we are talking about a strong aromatic liquor produced in Hubei.
Its raw materials are the same as Wuliangye, which are brewed from five grains. Combined with the traditional mixed steaming, mixing and mud cellar fermentation process, the wine cellar is fragrant, mellow and smooth.
With its excellent wine quality, it has won many honors. For example, "China's New Eight Famous Wines", "China's Top 100 Time-honored Brands in Value", etc., have also won the "China's 500 Most Valuable Brands" for 18 consecutive years.
With such achievements in only 30 years since its establishment, Daohuaxiang has already done quite well. Unfortunately, it failed to resist its temperament after becoming famous, and made the mistake of being too hasty.
The growth of sales and fame has made it a bit fluttery, misestimating its own strength and wanting to quickly enter the high-end wine market.
However, due to its lack of historical background, its recognition in the high-end market is far less than that of other established famous wines.
In the time when it left its main battlefield, other brands were not idle, and when it found that the high-end market did not work and wanted to return to the low-end market, it found that the market share had been divided up by other brands.
Coupled with its collision with the famous "rice flower fragrance" rice, a large piece of fame has been taken away.
Now when people mention the fragrance of rice flowers, the first thing that comes to mind is rice, and even the major e-commerce platforms search for rice flowers are rice.
These reasons have made the popularity of rice flower wine continue to decline, and it is difficult to reproduce the glory of the past.
The original intention does not change, always the same
Both Mianzhu Daqu and Daohuaxiang have declined due to brand planning changes, but Mutai Houdao Liquor is exactly the opposite of them.
It has always adhered to its own planning and original intention, but the effect is not satisfactory.
Although it is consistent with Moutai in terms of raw materials and brewing process, the red tassel sorghum and the Daqu Kunsha method, combined with the 5-year-long cellaring and aging of the wine, give the wine a mellow taste and a rich floral and fruity aroma, and the "Mao Sauce" is full of flavor.
Moreover, in addition to its reliability in quality, it also has its own unique advantages in fame.
Its hooker, Teacher Feng Xiaoning, not only studied art under Li Xingfa, the old director of Moutai Factory, for more than 40 years, but also was rated as one of the "Eight Immortals of Moutai", in the field of sauce and wine blending, it can be said that it is Taishan Beidou.
For some wine lovers who love sauce and wine, Teacher Feng's name is like a golden signboard.
But the reason why Mutai Houdao Wine has not been famous is also inseparable from Feng Lao.
The older generation of winemakers seem to firmly believe that "the wine aroma is not afraid of the deep alley", and so is Feng Lao, so the distillery has not spent time on publicity from the beginning, but has been concentrating on improving the quality of the wine.
Enough to rival the quality of the big brand, coupled with high cost performance, it has made it famous in Guizhou, but it is limited to the wine table of Guizhou wine friends.
In this fast-paced era, blindly adhering to the inflexible is one of the important factors that make the "pearl dust".
Mutai Houdao has some strength, but there is no room for play, which is a pity.
Today, China's liquor market is huge, and tens of thousands of brands are galloping on the liquor track, and everyone wants a piece of the pie.
But every moment there is also the "who moved my cheese" thing, do you know which of the same "fiasco wines" as the above 3 wines? Welcome to discuss in the comments section!