In recent years, Apple has been complained about by industry insiders because of "lack of innovation", and one thing is that the iPhone of cook's era is indeed not comparable to the iPhone of Jobs's era. Less innovative iPhones, long time to see and tired, no surprises, no expectations.
Compared with domestic mobile phones, the configuration of Apple mobile phones does not have an advantage. For example, for battery life, the domestic thousand-yuan machine is basically equipped with a 4500mAh large battery, and the 120W fast charge is also downgraded. The iPhone 13 series can only support 20W fast charging, and the battery capacity is only about 3000mAh.
For example, imaging, the iPhone13 series still uses a 12 million pixel camera, but the domestic flagship machine has entered the era of 100 million pixel lenses, and also has the help of well-known photography brands such as Leica and Hasselblad.
For example, storage, iPhone13 series can still only support 4G storage, but the choice of domestic flagship machines is more, beggar version is only 6 + 128G version, most of them will also provide 8 + 128G, 8 + 256G, 12 + 256G and 12 + 512G version, choose more.
In the past decade of mobile phone development, major mobile phone brands from the beginning of the competition screen size, to image configuration, to fast charging configuration, can fight less and less things. Apple's competitiveness in hardware configuration also has no advantage, there may be nothing to play, and it has begun to make a fuss about "color". Many netizens use the four words of greed for money and good "color" to describe apples, which means that by playing with color matching, apples can also earn a lot of money.
According to industry insiders, the iPhone14 series will add a purple color, iPhone14 entry model has a total of 6 colors, in addition to the conventional black and white red green blue, the new purple. The iPhone 14 Pro offers 5 colors, gold, silver, graphite, and green and purple. The iPhone13's big hit color, Far Peak Blue, was canceled.
Of course, in addition to the color matching, consumers are also concerned about the price of the iPhone 14 series. Previously, some people broke the news that the iPhone 14 series will increase the price of the whole series by $100, that is to say, the starting price of the iPhone 14 entry model of the National Bank of China will reach 6999 yuan. But according to the latest supply chain news, Cook may call off the price increase plan of the iPhone 14 series.
To be honest, the iPhone 14 series has increased by $100 and is a bit unpretentious. The rising cost is not a problem faced by Apple as a company, compared with other mobile phone manufacturers, Apple's profit margin is larger, 75% of the profits of the global mobile phone market are in the hands of Apple, and now in order to raise prices for a little "fly head profit", this will also affect the enthusiasm of consumers to buy new machines. After all, other mobile phone manufacturers have not increased their prices because of this.
In addition, Apple's cancellation of charging heads and wired headphones has already fed Apple's two ends. It not only saves the cost of accessories from the hands of users, but also earns the profits of accessories from consumers. Now because the cost rises a little, it will be passed on to consumers 1,000 yuan, which doesn't make sense, right?
What's more, this year's global smartphone market downward trend is obvious, after the price increase of the iPhone 14 series, is it really confident that it can sell well? Perhaps with this in mind, Cook has the intention of halting the price increase plan. Let's hope Cook thinks about it, after all, no one wants to be treated as a "wronged boss". Domestic consumers have been tolerant enough of Apple in recent years, but there is a limit to everything, what do you think about this? If the iPhone 14 series insists on price increases, will you still buy it? Welcome to comment and leave a message!