Recently, the net red anchor "Rainbow Couple" earned 4 million yuan a day, which aroused concern, and was questioned by netizens about its authenticity and whether it was taxed according to law! The tax department has stepped in to investigate!
01
The "Rainbow Couple" earns 4 million yuan a day since it was exposed
Netizens exploded!
On August 3, a short video platform Internet celebrity anchor "Rainbow Couple" sent a video to expose that it brought 230 million goods a day, and the net income of more than 4 million yuan attracted attention.
In the video, the anchor of the "Rainbow Couple" said that he brought 200 million yuan a day, putting aside all expenses, and probably earned more than 4 million yuan. "We sold a total of 230 million yuan in the last game, in fact, we counted before the start of the broadcast, if I didn't sell about 110 million yuan, then we lost money." Because the cost of the last show was very high, the welfare plus blessing bag, plus the flow (running ads to attract traffic to the live broadcast room) cost a total of more than 10 million. About 30% of products are commission-free, and about 70% are commission-free. And the last sale is a familiar brand, so the commission is relatively low, about 10% in total. ”
In addition, the anchor of the "Rainbow Couple" said that in the income of this live broadcast with goods, their donations and donations spent nearly 1 million yuan, which is equivalent to more than 3 million yuan a day. "It's a lot of revenue."
"Rainbow couple" has 9.366 million fans on a short video platform, according to the statistics of cicada mother, a live e-commerce digital marketing service platform, the main goods of "Rainbow Couple" are daily necessities, and the average number of fans and goods belongs to the head of the master, and the last 30 days of live broadcast 8 times, the average sales of 38.311 million yuan. On August 3, the "Rainbow Couple" ranked first with 75.02 million live streaming sales, more than three times the sales of the second place.
Seeing this, some netizens questioned whether it was really a live broadcast with goods that could sell 230 million yuan and earn more than 4 million yuan, and some netizens were concerned about whether they made so much money and paid taxes according to law.
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Inland Revenue Department Response:
Have received a real-name report and intervened in the investigation!
On August 4, a reporter from Beiqing Daily learned from the Inspection Bureau of the Chengdu Municipal Taxation Bureau of the State Administration of Taxation that the tax inspection department has received a real-name report on the tax payment situation of the enterprise, and the Chengdu Municipal Taxation Bureau has recently been paying attention to the "color is rainbow" enterprise, and has intervened in the investigation of the report, and the specific situation is still under investigation.
The Beiqing Daily reporter noted that the "Rainbow Couple" account has been bound to the "Rainbow is Rainbow" enterprise store. "Cai Cai is Rainbow" business license shows that the full name of the enterprise is Chengdu Cai Cai is Hong Information Technology Co., Ltd., located in Chengdu High-tech Zone, China (Sichuan) Pilot Free Trade Zone, established on December 4, 2020, with a registered capital of 1 million yuan, the legal representative is Sun Caihong, the business scope includes marketing planning, food Internet sales, cosmetics retail, cosmetics wholesale, daily necessities sales, luggage sales, shoes and hats retail, stationery supplies wholesale, jewelry retail, Retail of sporting goods and equipment, etc.
According to the third-party enterprise information inquiry platform, the personnel scale of the enterprise is less than 50 people, 7 people are insured, and the taxpayer qualification type is general VAT taxpayer.
The Beiqing Daily reporter tried to contact the Rainbow couple several times, but did not get a reply.
03
In 2022, strict investigation!
A number of network anchors and entertainment stars have overturned!
Last year, Via's tax evasion incident, the tax reimbursement + fine + late fee was as high as 1.341 billion, the impact was extremely large
Tax bureaus in Zhejiang, Shanghai, Beijing and Guangdong issued urgent documents: requiring celebrities, anchors and other public figures to pay close attention to self-examination and take the initiative to report and correct tax-related problems by the end of 2021. Those who still refuse to self-examine and self-correct or whose self-examination and self-correction is not thorough, the tax department will seriously deal with them in accordance with laws and regulations.
In March this year, the State Internet Information Office, the State Administration of Taxation, and the State Administration for Market Regulation jointly issued the Opinions on Further Regulating the Profit-making Behavior of Online Live Broadcasting and Promoting the Healthy Development of the Industry, requiring online live broadcast publishers to standardize tax payments and enjoy tax incentives in accordance with the law, and online live broadcasting platforms and online live broadcast service institutions to perform withholding and payment obligations in accordance with the law.
On June 22, the State Administration of Radio and Television and the Ministry of Culture and Tourism issued a notice on the Code of Conduct for Network Anchors, which delineated the bottom line and red line for the behavior of network anchors and clarified that network anchors need to perform their tax obligations in accordance with the law.
However, there are always people who refuse to pay taxes, take chances, and commit crimes against the wind!
So how do network anchors evade taxes? Why has it become the "hardest hit area" for tax evasion?
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Big data on taxation is coming
Anchors evade taxes, it is difficult to escape the legal network
How do webcasters evade taxes?
From the cases exposed by the Tax Bureau, it was found that the commission income obtained by the live broadcasting platform was concealed, and the tax evasion was falsely declared; Setting up fictitious businesses, converting live broadcast commissions into business income, and making false declarations to evade taxes are common methods for network anchors to evade taxes.
The income of network anchors mainly comes from pit fees, income sharing with goods, tips, personal wages and salaries, labor remuneration, according to the Individual Income Tax Law, the annual tax payable of more than 960,000 yuan will be subject to a maximum tax rate of 45%. The sole proprietorship can deduct costs and expenses to determine the taxable income, and the tax rate is up to 35%. If the network anchor illegally converts the nature of the income, the tax will be reduced.
Why have network anchors become the "hardest hit area" for tax evasion?
In the view of industry experts, the internet celebrity economy such as live streaming with goods has risen rapidly, and its complex business forms, profit models, labor relations, etc., have brought tests to industry supervision. The tax department's handling of the illegal acts of tax evasion by network anchors in accordance with the law is a warning to the violators, and it is also a governance and standardization of the online live broadcasting industry, which is conducive to promoting the healthy development of the online live broadcasting industry and creating a fair and just tax order for the law-abiding.
Why is it difficult for anchors to evade taxes?
From the exposed cases, it can be found that many cases are verified after the clues are discovered through the analysis of "tax big data", and the tax department carries out a comprehensive and in-depth tax inspection in accordance with the law.
The tax system is now at the forefront of technology. The fourth phase of the Golden Tax, which is now under construction, has built multi-departmental data co-construction, data sharing, data collaboration and data governance in taxation, finance, customs, market supervision, public security, payment platforms and so on. With big data as the support, realize the "data portrait" of each taxpayer, that is, both enterprises and individuals are transparent in front of the tax department.
Finally, I also give business owners and accountants a wake-up call: the tax department has always been "zero tolerance" for tax-related violations, and once the fourth phase of the Golden Tax is launched, it means that we have completely entered the era of tax compliance, and everyone must be prepared in advance, do not take chances!
Source: Qi Hui Sheng Finance and Taxation, Finance First Classroom, Beijing Youth Daily
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