Text | Maureena
Although it has been heard for a long time that the CV collapse incident, Jiang Guangtao's suspected change of "legal coffee" has surprised the masses from all walks of life - the standard of the entertainment industry, the dubbing circle are all in line. In a sense, it is also a sign of the complete rise of the industry?
On July 19, some netizens broke the news that Jiang Guangtao, the founder and legal person of photosynthetic building blocks, was taken away by the police for investigation, and released pictures of Jiang Guangtao suspected of being taken to a police car on his back. #Jiang Guangtao#Entry quickly rushed to Weibo hot search.
The incident has already been foreshadowed. On July 13, Jiang Guangtao posted on Weibo that he would miss the July 18 "Will Enter the Wine" meeting and autograph meeting due to physical reasons. The little tail of this Weibo is not the usual "Glory Magic4 to the Best Edition" but the "New Weibo weibo.com". Netizens speculated that At that time, Jiang Guangtao had been taken away, and the account was managed by others.
On the afternoon of July 19, Photosynthetic Building Blocks issued a statement: "Teacher Jiang Guangtao is cooperating with relevant investigations due to economic disputes. Regarding the false speculation on the Internet, I hope that everyone can make a rational judgment. But there is not even a "lawyer's letter warning", which seems to confirm the rumor that "Jiang Sir has committed a lot of crimes".
Douban has some connections to the team members to expose the latest progress of the Jiang Guangtao incident
As a dubbing industry leader, Jiang Guangtao has served as a dubbing or dubbing director for many games, radio dramas, TV series, etc. This time the accident, the relevant works will be affected. "Painted Traveler in Time and Space" has issued a statement on July 21, and the characters voiced by Jiang Guangtao will be muted in the future.
In addition, the "Undetermined Event Book" (Jiang Guangtao is one of the male protagonists Mo Yizhong), the "Absolute Interpretation" (Jiang Guangtao is an important supporting role Mu Chuan CV), which is about to usher in the anniversary, "Brilliant Star Road" (Jiang Guangtao is the protagonist's brother Qin Yiran CV), which is only halfway through the anniversary, and several other games, visually tested to change the dubbing. Some people are more pessimistic that The Jiang Guangtao case will involve other voice actors of photosynthetic blocks, resulting in "photosynthetic dubbing collective dumbness".
From the ancient puppet drama that has attracted much attention, having a home field in the radio drama, to the big fist in the game circle, the dubbing is different from the past, everyone has a number in mind. But to what extent it has been lively, it is actually relatively hidden.
N reasons for collapsing
From 2020 onwards, there have been frequent collapses in the dubbing circle. Before Jiang Guangtao's case, there were three main types of collapse incidents in the dubbing circle: one was the private morality of the male CV, the second was the CV standing in line to make a sound, and the third was the CV crossing the line to live.
With the rise of the national B game, as the "vocal cords" of the paper husband, the male CV has eaten a lot of paper people dividends. Some players who are too deep into the drama have also developed inexplicable feelings for male CVs because of the game characters.
In 2021, goose factory B tour "Light and Night Love" public beta, paper husband added five new members. Among them, the male protagonist of the blood clan, Lu Shen, relies on the dangerous atmosphere of gentleness and conspiracy to win a large number of true feelings of Lady Lu. As Lu Shen CV, Li Yuantao has also gained a lot of fans.
I don't know whether it is too deep into the play or the role dividend is too sweet, Li Yuantao was exploded in real life and deliberately approached the "Lu Shen" persona to create a gentle and hegemonic image. After attacking female fans, it was a set of "sleeping powder, PUA, cold violence" breakup of the scumbag combination fist, and several other girls were hung at the same time during the interaction with fans.
In the end, the bitter lord stood up and tore Li Yuantao by hand. Due to the excessive impact, more than a dozen games that have cooperated with Li Yuantao announced the termination of cooperation to replace CV. The most victimized "Light and Night Love" did not finalize the new CV until the end of last year and gradually replace the in-game voice.
Another big coffee in the national distribution circle, Lu Zhixing, was exposed to the problem of private morality in April this year. The nearly 40-year-old uncle induced the newly adult female students to fall in love, and from the chat records, Lu Zhixing did not want to be responsible for the girls, but just "enjoyed the moment".
However, perhaps because there were no popular works at that time, lu zhixing collapsed "casualties" less than Li Yuantao. "Absolute Deduction", which cooperated with Lu Zhixing, issued a statement, saying that after the investigation is clear, it will give the player an explanation, but more than three months have passed, the explanation is missing, and nothing happens.
Every time the CV team collapsed, Qiao Shiyu would be pulled out and whipped. After the "227 Incident" in 2020, voice actors Qiao Shiyu and Bian Jiang caused public anger for Xiao Zhanqingsheng. Afterwards, Bianjiang publicly apologized in exchange for the understanding of the masses. The hard-nosed Qiao Shiyu was not so lucky, and was continuously "returned" by many partners. Even if Qiao Shiyu later issued a long apology, he was accused by the masses of "losing his job to sell misery."
Although there is a precedent for Qiao's poetry, CV's personal behavior is still inevitably pickpocketed. Du Mingya, a voice actor who is strangely outside the sky, was found to be a male star Poison Wei, and on his Weibo trumpet, the actresses who have worked with the male star have almost been scolded by her.
Du Hao's ability to be famous is related to the fact that she ate the human dividend of the voice of Lily Radio Drama. That is to say, there are many female fans among her fans, and these female fans overlap with the female star fans who have been scolded by her. In addition, some people broke the news that Du Mingyao, who was a teacher at a certain school, also used his status as a teacher to suppress the family, and for a time the crowd was excited, and the voices of "changing people" and "withdrawing from the circle" were endless.
The last type of collapsed house problem, in the eyes of the onlookers, is actually very inexplicable, that is, CV is living as a role he has been assigned.
Little N, who voiced Ayahua Shinri in "HaraJin", shouted "This home has no place for you" when the Shinri Lingren (Ayahua brother) kachi drew cards, and was believed to have deliberately equated himself with Ayaka outside the game; The fish's kinsen used the character's voice to say "left embraces heavenly power, right yuheng" (both female characters in the game), and is accused of being obscene and insulting women + using the role to paste gold for themselves.
The temple demon is windy, the circle is small and there are many rules, and the CV collapse is really quite easy.
Good rich voices
But the ease of collapse also proves the rise of the industry. Otherwise, there will be no casualties, and who cares if you collapse or not.
The amount of money involved in Jiang Guangtao's case was as high as 20 million, which surprised many people, "Doesn't it mean that the dubbing is very poor?" How come Ginger Sir is so rich? ”
Dubbing used to be very poor, but as voice actors came from behind the scenes to the front of the stage, a large number of domestic radio dramas, film and television dramas, animation, and games demanded more voice actors, and many familiar CVs have become bosses.
Photosynthetic bricks were formed in the spring of 2010. Originally, it was a small organization that Jiang Guangtao and Ji Guanlin and Ajie's good friends had set up together, and they didn't even have an industrial and commercial license. In 2015, Jiang Guangtao registered "photosynthetic building blocks" as a company in the form of sole proprietorship without communicating with other members. Ji Guanlin, Ajie and other members hoped to join the joint operation without success, and left one after another.
After leaving, Ji Guanlin founded Beijing Guansheng Culture in 2017 (the "Guansheng Academy" was established in 2015). Ajay founded the 729 Sound Workshop in 2016, and Qiao Shiyu is a member of the 729 group.
Bian Jiang, Wu Lei, Xia Lei, and Zhao Lu are the "royal vocal cords" of each paper boyfriend. Zhou Qiluo in "Love and" - Bianjiang, established Bianjiang Studio in 2016; "Healthy brother" Wu Lei, in 2014, together with Di Feifei and Zhao Qianjing, established the Shanghai Leading Voice Culture, and the popular female CV Tao Dian is a leading member; Xia Lei founded Yin Xiong Lianmeng in 2013; Only Zhao Lu belongs to the SMG Group, after all, people's interpretation is the main business, and dubbing is only a side business.
Although the CV circle is generally more popular for men, there are also many female CV self-reliant portals. In addition to Ji Guanlin, Shanxin is one of the founders of Beidou Penguin Studio. Hong Haitian, who began dubbing at the age of 5, set up his own Haitian studio in 2019.
Different dubbing studios focus on different fields. Big Dipper Penguin, which started with animation, focused on games and animation; Photosynthetic Building Blocks and Bianjiang Studio are mainly film and television dramas; Sonic Bear and 729 mainly play two-dimensional and radio dramas.
In the past, the main source of income for dubbing studios was dubbing. However, as the voice actor circle has attracted many new people, dubbing training has also become an important part of revenue, and some gray areas have been created.
In Jiang Guangtao's case, some people broke the news that the cost of guanghe's dubbing training class did not go public and went private, showing that it was tax evasion. The fee for the first phase of such training courses is at least 10,000 yuan, and the accumulation of less is indeed a gray production income. In the luzhixing collapse incident, the bitter owner also pointed out that Lu zhixing recruited trainees to work for him free of charge in the name of the training class, and the two sides did not even have a contract.
The popularity of the voice actor industry has also attracted the blue eyes of the capital market: Beidou Penguin has received tens of millions of angel round financing, Yin Xiong has relied on the Reading Group, 729 has B station and dream animation investment.
The popularity of two-dimensional games has made CV in short supply, and some game companies simply invest in CV studios, and the fertile water does not flow to outsiders. The most typical is the binding relationship between the strange sky and Miha you, founded by voice actor Bloomberg. Even if some players said that the CV business ability of The Strange Sound could not support the role, Miha you was still willing to leave the business to his own people.
CV idolization process
The dubbing industry has become richer, in addition to the increase in market demand, it is also related to the idolization of CV. Under the process of idolization, some CVs have their own fan base, so they have a certain ability to "carry dramas".
Sound is a very important part of the character, coupled with the dubbing work of games, animations, and radio dramas has more room to play than film and television dramas, and the degree of CV's involvement in character shaping is deepened, and it is more likely that "human drama is one". After the outbreak of the Jiang Guangtao case, giggling literature abounded, and some people called themselves "Jiang Guangtao's dream girl, always believe in Jiang Sir".
Just like the idea of the cross-talk boy band of Deyun Society, the dubbing circle pushes new people, engages in family love, and even stir-frys CP, which are also routine operations.
The 729 sound workshop, which is dominated by male voice actors, likes to engage in the old man with new people, and the whole company is happy and harmonious. This practice also really works, and many newcomers quickly have a fan accumulation through "being milked", and then have the ability to be independent and take over the work independently.
But just like the Deyun Society has gradually become the springboard with the lowest threshold in the entertainment industry, joining the voice actor circle has also become a way to quickly become famous.
Some voice actors saw the benefits of idolization and consciously or unconsciously began to cater to fans. For example, intentionally or unintentionally selling corruption on social platforms, declaring that they are single, and sending out welfare photos from time to time. But voice actors are not real idols after all, and the company's requirements for them are more "to complete their jobs", and there is no love ban. There are many temptations around and there is a lack of corresponding constraints, and it is also reasonable to collapse the house due to the problem of private morality.
And from the perspective of CV, some people don't feel like they're public figures. Since they are all hit workers, what to say and do after work is personal freedom, so they will leave some "violent theories" on social platforms.
However, from the perspective of the masses, CV has influence, appeal, and its own fixed fan base, so it should demand itself by the standards of idols - be cautious in words and deeds, and cautiously take sides. The dislocation of the two sides' perceptions of identity has led to more frequent collapses.
"CV collapsed paper people suffered, and now the most painful thing is my dumb husband." Unlike Aidou who made a mistake and retired from the circle to apologize, the CV collapse also directly affected the paper people. Behind the change of CV involves handover, re-recording, etc., and the workload is huge. Li Yuantao's collapse of the house caused the male protagonist of "Light Night" Lu to lose his voice, causing many Mrs. Lu to suffer from PTSD, so her tolerance for CV behavior was lower.
From behind the scenes to the front of the stage, hitchhiking with traffic, the dubbing industry has completed the rise of the industry. Similar collapse incidents will only be a lot more in the future, and the hard candy jun can only say that he is precious and self-respecting.