The tablet market, it seems, has always been the division of iPads and other brands...
The global Android tablet market share broke a new low
Recently, market research agency Strategy Analytics released a global tablet market research report pointing out that in the second quarter of this year, the Android tablet market share fell sharply for the first time in 10 years, falling to 49%.
Inflation has affected household consumption spending and reduced consumer confidence, but the popularity of hybrid office has driven demand for mobile computing devices, and tablet shipments continue to exceed pre-pandemic levels, the report said.
Specifically, Apple, Samsung, Lenovo, Amazon, and Huawei ranked in the top five of the global tablet market in the second quarter.
Among them, Apple's iPad, shipments of 14.8 million units, market share of 38%, down 7% year-on-year; Samsung shipped 7.1 million units, with a market share of 18%, down 13% year-on-year; Huawei's shipments were 1.4 million units, down 34% year-on-year, which is also the best result huawei has achieved in more than a year.
It is worth noting that although Lenovo shipments fell 25% year-on-year to 3.5 million units, it returned to the third place in the world.
Strategy Analytics industry analysts said it is worth paying attention to the growing strength of Huawei's Hongmeng OS , which seized the opportunity to advance into the Russian market as other top vendors left. Perhaps with the launch of Q3's Prime Day and Q4's year-end promotions, Android's fate will change.
iPad Chinese mainland shipments plummeted nearly 30%.
Although the global Android tablet market share broke a new low, iPad sales are actually not good.
Some institutions released the sales data of China's tablet market in the first quarter of 2022, of which iPad Chinese mainland shipments plummeted by nearly 30%.
Some insiders have analyzed that in fact, objectively speaking, this year's tablet market can not be seen as a normal plunge, but last year because of the epidemic, online courses and other issues, resulting in a surge in the tablet market, has now temporarily become saturated, and such products are different from mobile phones, there is no need to change every year.
In addition, there are also many netizens whose feedback is very interesting.
Many netizens who have purchased iPads have said that the products are too durable, and some users have been in charge for more than three years, but now the performance is completely enough to cope with all the needs, and there is no power to change the machine.
There are even many models such as the iPad 4 that are still in service for nearly 10 years, and in addition to the battery is not very durable, it has no impact on daily entertainment and drama.
This is mainly because the vast majority of users' demand for tablets is just to watch the drama, and this does not need too high a function to meet, the replacement cycle can be pulled for a long time.
And the iPad performance itself is also very strong, especially in the third generation of iPad Pro released in 2018, equipped with an A12X processor, four years later, it is still the top performance in the tablet camp.
Do you still have a tablet in your house that eats ash?