Jia Nailiang was scolded for live broadcasting
In the past two days, Jia Nailiang, who has always been very popular with passers-by, has become a public enemy of the whole people and has been scolded to the point of bloodshed.
Even Li Xiaolu's wind evaluation has been reversed at two levels, and cheating and divorce has become the "right choice" in the mouths of netizens.
Someone left a message below Li Xiaolu's video
The matter began with a live broadcast by Jia Nailiang.
On July 17, Jia Nailiang appeared in the live broadcast room of Luo Min, the "owner of the fun shop Luo", and sold pre-made dishes together.
Luo Min that night can be described as "arrogant".
It is said that tens of millions of subsidies have been taken out to bring goods, 100,000 single sauerkraut fish, as long as a penny!
During the live broadcast, five iPhone 13s were sent every five minutes, a total of one thousand were sent.
Under various money-smashing operations, this live broadcast ranked first in the Douyin goods list for 15 consecutive hours, and the highest number of online viewers exceeded 900,000 at one point, and the sales of the day exceeded 250 million.
The livestream is said to have broken records across multiple platforms.
Luo Min is worth hundreds of millions, and it certainly doesn't matter to him that the live broadcast smashes this little "small money".
But no matter how to say it is also to smash the real money out, at least there should be a chance to lose money and make money.
As a result, after one night, there was a wave of resistance.
In particular, Jia Nailiang, because he participated in the live broadcast, was directly pushed to the cusp of the storm and became the most important boycott object besides Luo Min.
Why Luo Min will be boycotted, let's not press the table for the time being.
It is said that the operation after Jia Nailiang was boycotted is really ironic.
Soon after the incident, Jia Nailiang publicly apologized.
He said that he had been negligent and did not backtrack the experience of the brand's predecessor.
After discovering the problem, it was also terminated at the first time, and there was no follow-up cooperation.
The response was so late, and as a result, it took half a day to hold out such a painless and itchy thing, and the netizens were of course more angry.
Because as early as a week ago, Jia Nailiang's comment area had many netizens reminding him that "fun shops are dangerous" and "Luo Min is dangerous", but he ignored them.
Moreover, Jia Nailiang's apology statement is really just talking with his eyes open.
That day in the live broadcast room, Jia Nailiang behaved so flatteringly.
He said he and Luo Min had known each other for many years and were "very close friends."
Also said that Luo Min's live broadcast room:
"It's so warm in my heart, it's like coming home."
Even repeatedly stood for Luo Min, saying that "there is no shortcut to success, only hard work and sincerity", and also said:
"It really hurts him."
All in all, what Jia Nailiang said in the live broadcast room should be more meaty and hempy.
If you have to say it, the most you can say is that he has a kneeling and licking posture, and he holds it with a little dignity.
As a result, when something happened, he immediately pretended to be a saint to correct the audio-visual, saying that he was not familiar with Luo Min, which was not to treat netizens as fools.
Moreover, Jia Nailiang has previously been a spokesperson for Luo Min's e-commerce brand "Wanlimu".
Therefore, Jia Nailiang could not have known how Luo Min started his career, but just had a fluke mentality.
Jia Nailiang's operation of turning his face and not recognizing people afterwards not only did not wash himself white, but appeared even more hypocritical.
Then again, everyone boycotted Jia Nailiang, mainly because of Luo Min, who was a big problem.
It's as big as "the Heavenly King Lao Tzu is useless".
On July 18, Luo Min brushed 10 carnivals in the live broadcast room of Dong Yuhui of New Oriental;
Although Dong Yuhui repeatedly stressed that it is not encouraged to brush gifts in the live broadcast room, it is better to buy some agricultural products to send to employees.
But Luo Min was not moved, and sent several large rockets with a bang.
In the end, Dong Yuhui blacked out Luo Min.
Luo Min, the eldest brother of the list, felt aggrieved and was blacklisted by Dong Yuhui after posting a video on the Internet to explode.
And explained that he only felt that Teacher Dong's live broadcast was very hard, and he never wanted to cause any misunderstanding.
I wanted to rub a wave of "Oriental Selection" heat to drain the flow of my own fun store, but I did not expect Dong Yuhui's response, which fiercely punctured Luo Min's true face ——
"The director brother just graduated from college, and some personal grudges want to blackmail you, and I think it's quite reasonable after listening to it."
Why would Dong Yuhui be so reluctant to see Luo Min?
Why emphasize that the live director is a college student who has just graduated, and only pulled Black Luomin?
Who is Luo Min?
And why is there such a boycott?
2
The originator of "campus loan" - Luo Min
It turned out that Luo Minqi was not only the "owner of The Fun Shop Luo", but also the "originator of campus loans".
In 2014, Luo Min founded Fun Installment employed a large number of part-time employees and carried out carpet sweeping promotion and marketing in major universities, with the slogan:
"I can buy an iPhone without cutting my kidney"
"The amount is large, and the loan can be 200,000; Fast lending, 3 seconds can arrive; Interest rates are low, even 0 interest for the first month. ”
College students are not deeply involved in the world, it is difficult to resist such seductive incitement, all kinds of luxury goods are dazzlingly attracting them, imagining the envy and praise of others in favor of their beautiful fantasies.
Pandora's box opens.
This so-called "China's largest college student installment shopping mall", taking advantage of the psychology of college students who are easy to be pinched, has attracted more than 10 million college student users in just two or three years.
In 2017, Quyi changed its name to Qudian in installments and went directly to the United States to list, with a market value of more than $10 billion at one point.
Luo Min, who was 34 years old at the time, also ranked 7th in the "2017 Hurun Post-80s Rich List" with a net worth of 12.5 billion, becoming a veritable billionaire with unlimited scenery.
But behind his brilliant success, he stepped on the lives of countless young college students whose families were destroyed and even lost their lives because of campus loans.
In a job search show, a college student frantically intimidated boss Luo:
"You're lending money to a group of students who use their parents' living expenses and don't have income yet, and let them compare and spend." I don't see the social value of your project. ”
Target students who have no financial resources, and promote them to compete and consume luxury goods through lending.
Sima Zhao's heart was clearly revealed.
Although Boss Luo argued in an interview: our bad debts will not urge them to pay back, and they will not call them.
If you don't pay back, forget it, and send it to you as a benefit.
As soon as this remark came out, the core secrets of the online lending industry were accidentally shaken out:
The reason why online loans do not care about bad debts is because no matter how high the bad debts, they can be covered by higher interest.
How high is the interest rate on campus loans?
For the Apple mobile phone, 19-year-old girl Xiaomin borrowed 12,500 yuan from the "campus loan". Before the money could be repaid, he borrowed from other campus loans, and after 8 months, the money "rolled" into 230,000 yuan.
This is not enough, another classmate bought a mobile phone, on time after all the repayment is two or three thousand yuan more than the regular price of the mobile phone, the annual interest rate of more than 50%.
Remember Storm Sweeper? This drama is based on the real events provided by the National Anti-Mafia Eradication Office, which also shows the layers of campus loan routines.
The runaway woman who fell into the wind and dust only borrowed 5,000 yuan that year, but finally carried a debt of 120,000 yuan.
How did it come to this? Revolving loans.
Therefore, the speed of repayment can never catch up with the speed of profit and profit, and finally, some students are forced to collapse and go to the end of the road -
In 2016, a 21-year-old college student, Zheng Mou, committed suicide by jumping off a building in Qingdao because he could not repay the loan of 600,000 yuan.
Before committing suicide, he wrote in a text message to his parents: "Don't collect my body, it's too humiliating, and I will repay you in the next life as a cow and a horse." ”
When Zheng's father hurried to Qingdao, all he saw was the body of his son lying in the hospital morgue.
The son who had worked hard to raise an adult jumped off the world, leaving only a few train tickets and 38.5 yuan in cash.
In addition to persuading students to borrow the east wall to make up for the west wall, these lending platforms have also extended the "naked loan" business for girls.
Get nude photos of female college students who can't repay their loans, threaten to send them to friends and relatives or make them public online, or even sell them for profit.
What's more, female students are directly required to talk naked, accompany wine, and sleep with "meat compensation".
In 2017, a sophomore girl, Xiao Xiong, 20 years old, after sending her father a final text message, resolutely chose to fall in another country and burned charcoal in a hotel in Quanzhou to commit suicide.
Previously, Xiao Xiong's parents had received many phone messages to collect debts, and helped their daughter pay back more than 40,000 before and after, but still received nude photos of their daughter's upper body.
Parents asked their daughter how much money she owed, but she couldn't tell.
Mr. Xiong, who was dealing with the aftermath at the police station, received 9 dunning calls from different places in one afternoon.
Finally, Mr. Xiong figured out that his daughter had borrowed a total of 257 times on the campus loan platform, and the amount of loans was as high as 570,000 yuan.
These young beings initially borrowed only a few thousand to satisfy their innocuous vanity, under the beautiful slogans of the platform packaging, naively believing that they would soon be able to pay it back.
However, the cruelty of capital they could not have imagined at all.
The news of "naked loans" and "college students unable to repay their loans and forced to jump off the building" occur frequently, and each one is shocking.
These victims were more or less forced into debt by campus loans before they died.
Posting large posters in schools, sending group text messages to teachers, classmates, and relatives around the borrower, putting pressure on the borrower and forcing him to seek help from his parents to repay the money are all basic means.
What's more, kicking in the door, writing big characters at the door, etc., all kinds of violent means are very terrible.
In short, the evil deeds of campus loans are difficult to read.
In 2017, the regulatory authorities issued the Notice on Regulating and Rectifying the "Cash Loan" Business, which banned the campus loan business.
Fun staging to extinguish the fire, this bloody storm, can be regarded as calming down.
However, the young lives taken away by campus loans can never come back.
3
Resist cannibalistic capital
The economist Marx wrote in Capital:
"Capital comes into the world, and from head to toe, every pore is dripping with blood and dirty things."
Luo Min said that he "has always been on the road and maintained a young heart".
Indeed, he has made a comeback, turning "fun staging" into "fun shop".
This time, the scythe is swinging at the mother who is temporarily derailed from society.
What the propaganda says is that as long as bao moms open a pre-made vegetable store near a few hundred meters in the community, they only need to sell 50 dishes a day, and they can easily earn thousands of dollars every month.
The familiar tone is almost the same as the cajoling slogan of the campus loan period.
Many mothers are in dire need of financial resources in order to take their children full-time at home or do low-paying jobs, in order to alleviate family pressure.
Luo Min had previously used the students' vanity to make a lot of money, and then concocted the same method, changing the soup and not changing the medicine, using the pressure of BaoMa's family to try to recreate the deceptive glory again.
Eating people like this without spitting out bones is really outrageous.
Fortunately, the Internet has a memory, and the black history of campus loans full of blood and tears will not be forgotten by everyone because of the passage of time.
As for why Luo Min chose Jia Nailiang, the reason is actually very simple - Jia Nailiang is an artist with a large number of BaoMa fans.
Therefore, Jia Nailiang's resistance is simply deserved.
It wasn't that he didn't know Luo Min's ugly face, but he had to lick his face and be an accomplice to the other party's cutting leeks, afraid that even his own fans wanted to pit it.
Thinking of him "speaking" in Luo Min's live broadcast room is simply flattering to the bone:
"Don't think about how powerful the CEO of a public company is, he once lived in more than a dozen basements in Beijing."
"I really feel sorry for Boss Luo, the secret of his success in addition to hard work, is sincerity."
Those college students with blood in the past is vividly remembered, Luo Min used their hard-earned money to build the cornerstone of their own entrepreneurship, and Jia Nailiang stood for such people.
We all have the responsibility to let such people and enterprises catch fire in Douyin, so in just two days, the sales of Qudian live broadcast have dropped from 100 million to 0.
Once man has no bottom line, he is even more terrible than the devil.
Today I will not complain about the injustice of others, and tomorrow who will sue for injustice for me.
Being an upright person and making money in a down-to-earth manner is more important than anything else.