The downturn in the global smartphone market continues, with global smartphone sales of 286 million units in the quarter, down 8.7% year-on-year and nearly 3.5% lower than expected, according to IDC's latest Q2 2022 data report.
In this regard, IDC believes that on the one hand, because the upstream supply constraints have affected the production capacity of mobile phones, on the other hand, because the soaring inflation and economic uncertainty have seriously inhibited consumer spending.
According to the data, in the second quarter of 2022, the largest decline in terms of decline was in Central and Eastern Europe, down 36.5% year-on-year; According to the number of sales, it is the Chinese market, a decrease of 14.3%.
According to the performance of the brand, after Huawei withdrew from the head competition, the top five brands became Samsung, Apple, Xiaomi, vivo and OPPO, which is still a confrontation between the two major foreign brands and the three major Chinese brands. Xiaomi once jumped to the second place in global sales, but in the second quarter of 2022, Apple returned to the second position, and the champion was still won by Samsung.
Samsung's position as the number one salesman has been unshakable for many years, and in the quarter, Samsung's mobile phone sales were 62.4 million units, and in the case of the overall market decline, it increased by 5.6% against the trend, and its market share increased to 21.8%, further consolidating its champion position.
With the strong performance of the new generation of the iPhone 13 series, Apple has regained the second place in the world from Xiaomi, and the sales of 44.6 million units have also increased its market share to 15.6%.
Because of the obvious slowdown in domestic market demand and the multiple difficulties encountered by overseas markets, Chinese mobile phone brands collectively performed poorly in the second quarter of 2022, with Xiaomi, Vivo, OPPO and other year-on-year declines of more than 20%.
Among them, Xiaomi's sales volume was 39.5 million units, down 25.5% year-on-year, and its market share fell to 13.8%, ranking third in the world.
The market share of "Blue and Green" fell by 10% in the quarter, of which Vivo sales were 24.8 million units, down 21.8% year-on-year, and the market share was 8.7%; OPPO sold 24.7 million units, down 24.6% year-on-year and 8.6% market share.
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