It is said that 2022 is a difficult year for smartphones, and it is indeed the same. According to the data released by the Academy of Information and Communications Technology, domestic mobile phone sales fell by 27% from January to June.
The data for the second quarter released by Counterpoint Research recently proves this again.
According to the data, China's smartphone sales in China fell by 14.2% year-on-year in the second quarter, 12.6% lower than the previous quarter, less than half of the historical peak sales in the fourth quarter of 2016.
However, although the overall sales volume declined, the performance of each company was different. As shown in the figure below, you will know it at a glance.
From the ranking point of view, the top 7 are VIVO, Honor, OPPO, Apple, Xiaomi, Huawei, realme.
But from the perspective of market share growth, there are only two, and Glory has grown from 7.7% to 18.3%. Apple grew from 14.1 percent to 15.5 percent. Everything else is down.
From the perspective of sales growth, only one is Glory, an increase of 103.3% year-on-year, but the situation of Glory is a bit special, after all, after leaving Huawei in 2020, it is a restart, and the sales volume in the second quarter of 2021 was low, and now it is slowly recovering, so the growth rate can only be a reference.
However, Glory can now rank second in sales, and it has indeed become a big rival of OPPO, VIVO, Apple, and Xiaomi, which is worthy of the attention of these friends.
The other 6 major brands are decreasing, of which Apple is the least reduced, only down 5.8%, which can be said to outperform the overall market.
Realme decreased by 44.3%, which is the largest reduction, followed by Huawei, which decreased by 37.9%, and the share is only 6.9%.
It can be seen that from the data point of view, Apple's sales in China are really quite stable, to a certain extent, Huawei's lost share, really most of it was taken away by Apple.
As for Xiaomi, OPPO, VIVO, Glory, these manufacturers, although they have also got a certain share, but more are low-end, high-end or mainly look at Apple.
In addition, Guo Mingxi said that now is not the most difficult time for smart phones, which means that the next may be more miserable, just see the time, and who will grow and who is declining.