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Cover news reporter Ma Mengfei intern Wang Daohan
On July 25, the topic #Mosquitoes this year seems to be less #triggered a hot discussion on the whole network and was on the hot search. As of noon on July 26, the topic had been read 360 million times and discussed 33,000 times. But obviously, many netizens in the comment area do not recognize this view, and have posted their tragic situation of being attacked by mosquitoes and sharing the rampantness of mosquitoes.
On the other hand, regardless of whether mosquitoes have decreased, there are many mosquito repellent products. On July 26, the reporter visited the offline market and found that mosquito repellent products in various shopping malls, supermarkets and retail stores emerged in an endless stream, and the price distribution was widespread, from more than ten yuan to one hundred yuan. There are even mosquito repellent plants, mosquito repellent software and other products.
So what mosquito repellent products are the most effective and which are IQ taxes? Why is the mosquito repellent economy so hot? Listen to what the experts have to say.
A variety of mosquito repellent products are on the shelves
【Market Visit】
There are more than 20 kinds of mosquito repellent flower lotion in retail stores alone
On the morning of the 26th, the reporter first came to a chain retail store near Chunxi Road in Chengdu. Mosquito repellent products and personal cleaning products are placed in a prominent position. In general, the mosquito repellent products here are divided into mosquito repellent flower dew (spray), mosquito coil, electric mosquito repellent liquid, etc., the reporter counted it, only the mosquito repellent flower dew (spray) has 21 kinds, the price is between 10 yuan and 30 yuan.
In addition, after the reporter asked the salesman, he found that there were also mosquito repellent bracelets and mosquito repellent stickers for sale in the store, but they were placed separately behind the collection counter, and the price was about 20 yuan. "Bracelets sell well, and many adults buy them for children." The salesman told reporters.
In a large shopping mall on Chunxi Road, there are many types of mosquito repellent products here, and a separate area is set up, and the mosquito repellent products here are mostly imported brands, and the price is much more expensive than domestic brands. The price of several flower dew sprays (180ml) of the domestic brand Liushen is more than 20 yuan; And a quick mosquito repellent liquid (200ml) (spray) is priced at 55 yuan a bottle; Another mosquito repellent product called "Ansu Battery Mosquito Repellent Tablet Pig Type Set 90" sold for 99.8 yuan, which is also the most expensive mosquito repellent single product seen by the reporter during the visit.
"Ansu battery type mosquito repellent tablet pig type set 90" is priced at 99.8 yuan
In the mall, in addition to mosquito repellent spray, mosquito coils, mosquito coils, mosquito repellent bracelets, mosquito repellent stickers, there is also an anti-mosquito net, packaging introduction, just hang the anti-mosquito net on the window and other entrances and exits, you can effectively drive away mosquitoes, the effect can last for 60 days.
In another department store, the reporter saw a product of "forest repellent liquid 60ML hydroxypiperid" sold for 68.9 yuan, which is obviously much higher than other repellent liquids.
After the reporter's visit, the common mosquito repellent products on the market are still mosquito coils, mosquito repellent sprays, electric mosquito repellent liquid (tablets), mosquito repellent bracelets, mosquito repellent stickers, and physical mosquito repellent products such as mosquito repellent photographs. But on the other hand, the reporter also found some more "strange" mosquito repellent products.
Mosquito repellent bracelet
【Strange Products】
Ultrasonic mosquito repellent or IQ tax
The reporter learned that in addition to drug repellent, mosquito repellent plants have also begun to become popular. In this regard, the reporter visited the Chengdu Qingshiqiao Flower and Bird Market.
Here, the reporter randomly walked into a flower shop, and after indicating his intentions, the boss enthusiastically recommended a mosquito repellent plant, "Fragrant wood is more effective in repelling mosquitoes, and there are more people who buy it." "In terms of price, fragrant wood ranges from more than ten yuan to hundreds of yuan.
During the visit, the reporter found that some common flowers also have a certain repellent effect, such as mint, cloves, evening primrose, rosemary and so on. "Plants have no side effects, they can be used as green plants to watch, and they have a certain mosquito repellent effect, and many people buy them during this time." The owner of a flower shop told reporters.
Fragrant wood
If you say that plants use the characteristics of the plants themselves to achieve mosquito repellent effects, it is more reliable. Then the mosquito repellent software is magical. The reporter searched for "mosquito repellent" in the mobile phone application mall and found more than ten mosquito repellent software, many of which claimed to use ultrasound to drive away mosquitoes.
One of the 12-yuan mosquito repellent software has 12,000 downloads. The reporter downloaded one of the free "mosquito repellent" software, which also had 5737 downloads. The software page is divided into four modes: indoor, outdoor, ultrasonic and sleep. Click on the indoor mode, you can hear the phone emit a sharp low-frequency sound, similar to the sound of mosquitoes. In outdoor mode, the sound is louder.
It is worth mentioning that the reporter opened the comment area of the software and found that almost all of them were five-star praise, and many netizens said that the effect was good and useful. But is this really the case? Some media have done relevant experiments on these mosquito repellent software, but the results are almost ineffective.
On July 10, on a variety show, Zhu Guoding, an expert in the prevention and control of mosquito-borne infectious disease vectors, said that the range of mosquito repellent bracelets was too small and the effective time was short; The concentration of mosquito repellent grass is too low and the effect is limited; Ultrasound mosquito repellent software has no scientific basis and is an IQ tax.
On the whole, it is obvious that mosquito repellent methods containing drugs such as mosquito coils and flower lotion water are more effective, and physical means such as mosquito nets and electric mosquito photographs are also very useful. Cover news has done related experiments, mosquito repellent bracelets and mosquito repellent stickers have a very weak repellent effect, and mosquito repellent flower lotion has obvious effects.
【Mosquito repellent economy】
The track is small but essential
In the middle of summer, mosquitoes continue to exist, and people's demand for mosquito repellent has increased greatly. But is this market really that big? A retail store can put out more than 20 kinds of flower dew, why is the mosquito repellent economy so hot?
"From an economic point of view, the mosquito repellent market belongs to a niche market, referring to the market space occupied by a small group of customers with similar interests or needs in a larger market segment." Xie Zongbo, a financial science writer, said in an interview with reporters that although mosquito repellent is a very small classification in the "hot summer economy", it is an indispensable need for many people, and how to find a good mosquito repellent product is a pain point for many people. If a company can really solve this "pain point", the market size may not be really small.
All kinds of repellent flower lotion
So, why is there so much variety of products emerging in such a market segment?
Xie Zongbo put forward a point that he believes that most successful entrepreneurial companies do not start out in the big market, but develop their business by identifying emerging or undiscovered niches in the larger market. The mosquito repellent market is a niche market, and the low attention of large enterprises and the low enthusiasm for product research and development have given opportunities to small and micro enterprises and entrepreneurial enterprises. If we can solve the problem of mosquito repellency through unique products or technologies, we can increase our market share and achieve a breakthrough in entrepreneurship.
"So, even in such an extremely niche niche as mosquito repellent, there will be a lot of entrepreneurial companies driving research and development and promoting the launch of a variety of new products." Xie Zongbo said. As for the uneven mosquito repellent product market, he said that from an economic point of view, the emergence of any emerging market will be a mixture of fish and dragons, and only the really good products that have been precipitated by time and recognized by the market can finally stay and finally gain the recognition of consumers.
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