On July 25, Apple's official website announced the upcoming "Refreshing Special" promotion from July 29 to August 1, which should also be the first time that Apple's official website has carried out a formal direct discount promotion in addition to educational offers. During the promotion period, use "Designated payment method to purchase eligible products to enjoy a discount". I feel that if the response is good, Apple may increase the frequency of such official promotions in the future, and even discounts.
According to the details, the iPhone 13 series can enjoy a discount price of up to 600 yuan, with the greatest discount; iPhone SE (third generation) drop 200 yuan; iPhone 12, iPhone 12 mini drop 500 yuan; iPhone Watch SE drop 200 yuan; AirPdos (third generation) plummeted by 150 yuan.
The AirPods Pro, which is rumored to be about to usher in the second generation of updates, fell by 250 yuan. Judging from the price reduction, it is not bad. Of course, this is certainly not as good as the 618 in the middle of the year and the double 11 at the end of the year. At the same time, the number of goods enjoying this offer is also limited, and the interest-free installment is reduced from the daily 24-period interest-free to 12-period interest-free, the difference is still a bit large.
At the same time, the two major e-commerce platforms Tmall and Jingdong official stores have corresponding discounts. Among them, Tmall can also stack coupons of 200 yuan on the basis of the official discount of 600 yuan, and the iPhone 13 can enjoy a discount of up to 800 yuan. Jingdong's self-operation has taken the lead in opening discount activities, and the iPhone 13 series has been reduced by 600 yuan; iPads, Macs, and Apple Watch 7 all have varying degrees of discounts. It is not known whether during the official event (July 29 to August 1), JD.com also launched a discount stack to attract more consumers.
It is worth noting that Apple's official website and Tmall are directly operated, supporting 14 days and 7 days of activation after no reason to return; Jingdong is unpacking and activation can not be returned without reason, the difference is still quite large, want to start with the fruit powder to pay a little attention to. In addition, if you have purchased iPhones and other devices that meet the requirements of this event in the official channels a few days ago, if you are still within 14 days, you may wish to find the official refund price difference. Although the difference is not too big, this small hundred is also enough to charge the phone bill.
Keke comments: To know that Apple is rarely carried out official "orthodox" promotions, this may be an attempt, follow-up expectations of Apple can increase the intensity of preferential treatment like the e-commerce platform.