Recently, the news about India's "care" for domestic mobile phones continues, Xiaomi, OV several major mobile phone manufacturers in India can be said to be walking on thin ice, and the first two days of glory Zhao Ming said that the glory team has withdrawn from the Indian market. As soon as the news came out, netizens could not help but talk about it, and most of the netizens thought that it was caused by India's deliberate targeting for the reasons for Glory's withdrawal from the Indian market.
On this issue, I personally think it is not so simple, there are many reasons for Glory to withdraw from the Indian market, and India's "care" is not the most important reason, today to talk about this issue!
India has a large population, the market is very large, the per capita consumption of Indian consumers is relatively low, and the low-end mobile phones that sell better in India are very cost-effective. This is very suitable for the rise of domestic mobile phones with "cost-effective" characteristics, and over the years, domestic mobile phones such as Xiaomi and OV have sold very well in India. However, after leaving Huawei, Glory has no longer taken the cost-effective mobile phone route, but has developed to the high-end, so now the positioning of honor mobile phones and the Indian market are not very compatible.
Glory in the country, can still rely on Huawei's aura, but Indian consumers can not eat your set, people only look at the cost performance of mobile phones, you can see that in the past few years, Glory in the Indian mobile phone sales list is not even ranked, directly classified into the category of others.
India is very fond of mobile phone manufacturers to build factories in their local areas, and manufacturers who build factories in India can not only get cheap local labor, but also receive additional government subsidies. Like OPPO and vivo have built a lot of factories in India, Xiaomi is through the supply chain manufacturers to build factories, so their products in the Indian market has a price advantage. The glory into the Indian market is one step slower than other manufacturers, and there is no factory in India, which makes the honor mobile phone in the Indian market that values the cost performance, and further reduces the competitiveness in terms of price and cost.
As we all know, Glory has sold very well in China in the past two years, and recently beat other domestic mobile phone manufacturers to reach the top position in domestic sales. The top priority of glory is to quickly open overseas markets under the premise of guarding the domestic market, and to tentatively develop to the high-end. Although the Indian market is large, but high-end mobile phones in India obviously can not develop, if for the Indian market, abandon the high-end label, for glory to enter the European market is very unfavorable. Although Glory's sales in the European market may not be as high as india's, the profit of the single machine will definitely not be low, which is also a big reason why Glory gave up the Indian market.
Glory to abandon the Indian market, is a helpless choice, but also a wise decision, the current stage of glory in the Indian market is indeed unsatisfactory, since in India can not stimulate the splash, it is better to directly withdraw, concentrate on entering the European market! Friends who want to experience the glory of the mobile phone, you can rent one on the "everyone rent" free of charge, as long as a few dollars a day, with the rent, light life, rent more economical!