The texture of the smell
Nose Shop is Japan's first niche perfume boutique with unique scents from around the world.
Japan's perfume culture still lags behind the rest of the world, in part because perfume is considered to be somewhat distant from the cultural background of the Japanese.
How can we make perfumes more accessible?
In order to achieve the brand goal "Democratization of Japanese Perfume (Spreading Perfume Culture)", we focus on how indoor spaces integrate perfume into daily life, as well as expanding the Japanese perfume market in the design of physical stores.
To make perfumes easier to touch and understand, our design approach is to use language and objects to describe invisible odors in the air.
Smells vary infinitely, but we try to express the smell of perfume in a way that verbally expresses the taste and smell of wine.
Transparent and fragrant
Smooth and rounded scent
Slippery, lightly scented
With a warm or cool odor
Sharp and angular smell
Slightly rough smell etc...
In addition, by translating the language into concrete materials such as steel, plaster, mortar, etc., we embody the fragrance and express the texture of the fragrance. The nose shop is a "sensory store" where you can see (visual), tactile (tactile), olfactory (olfactory), speaking (language), and smell. Usher in a new era of perfume.
Location: Japan-Osaka
Designer: AtMa
Building area: 63㎡
Compilation: Official account T5OP design network
Completion: 2021