Tourism Sweden
Image: Björn Lindgren/TT
The brother has been a bit angry lately, with wave after wave of interviews as he founded a "museum of failure" in Sweden.
His name is Samuel West, he was born in the United States, moved to Sweden 20 years ago, and is a scholar of research and innovation. Samuel West has always had a keen interest in "failed ideas." He told us that 90% of the world's innovation attempts end in failure, and many failures are buried by the dust of history with tears of regret, and there is no chance to echo.
Image: Ashley Richard
So Samuel West sorted out the most madly failed ideas he had collected over the years, and planned to present them to the public in the form of an exhibition, which is the "Museum of Failures" in the southern Swedish city of Helsingborg.
It was also unexpected that this idea became a hit, and all kinds of media reported it, forcing a museum that had not yet opened into an Internet celebrity. It can be seen how willing human beings are to see other people's jokes!
Screenshot of the founder of the "Museum of Failure" interviewed
However, judging from Samuel West's pre-spoiler exhibits, the viewing value of the Failed Museum is still very high, and it is guaranteed to make you a variety of black question mark faces. Today I will take you to see a few, let's start with this Twitter machine that came out in 2008.
Twitter machine
Yes, this is a machine dedicated to twitter, and anything but tweets! Not! Yes! Not only that, each push on the screen can only display 22 characters, at a glance, a complete push can not be seen, but also can only be convinced.
What the designer's brain circuitry was like is really hard to guess. Maybe I want to wait for the Twitter machine to catch fire, and then continue to launch FB machines, Ins machines, WeChat machines, Weibo machines, taxi machines, Meitu show machines, call takeaway machines... Well, in the end, we have to design a package that is both beautiful and functional, so that everyone can put their 20 or so machines in the bag, and what to do is not worried.
Coffee Coke
The Coca-Cola Company also has products that want to be buried secretly. This is the Coca Cola Bläk: Coffee Cola: Launched in 2006 in several markets, including France.
How it tastes, there should not be many people who have tasted it, because this product is quickly out. The reason for the exit was the strange taste and the low caffeine content in the drink. It is said that it can be refreshing, but it is difficult to wake up, and it is quite debascular.
Of course, there will certainly be people who have a soft spot for this unique mix-and-match. However, such a niche taste did not conform to the market direction of Coca-Cola, and it was soon cut by the company.
The taste is not correct and can be forgiven. If you step on a "politically incorrect" mine, you really can't save it.
It's you! Ballpoint pen for women!
Female ballpoint pen
Image: Björn Lindgren/TT
This Bic launched a women's-specific ballpoint pen Bic for her, it is said that the barrel has been specially designed, fits the female hand line, the pen is comfortable, the writing is labor-saving, the price is only twice that of the ordinary ballpoint pen, you are embarrassed to say that you are a woman!
As soon as this strange product was launched, it was immediately angered by netizens without mercy and was mercilessly ridiculed:
Voiced by: This product is a miracle! What's going on with Shakespeare now? With it, girls can write their own!! You see, I wrote all these words myself! Yes! So pitiful, the boy can't control this pen at all!
Ellen also lost a handful of Bic for her on her talk show: Ah! It was horrible, it turned out that I used to use men's pens!
And the following tragedy comes from our dear Nokia.
Nokia N-Gage
It is Nokia's 2003 innovation that combines mobile phones and handheld game consoles, the N-Gage. At that time, Nokia was still in the sky, apple had not yet launched the first generation of iPhone, but Nokia obviously realized the urgency of product upgrades, and also understood that customers' expectations of mobile phones had long exceeded the simple of just making a phone call, so they launched this unconventional product.
You can play games and make phone calls, and this idea was actually quite good at the time! But if you saw that you had to put on this look when you called with it, would you still want to buy it?
Image: Sven-Erik Svensson
This shape not only caused a spoof craze at the time, but also created a new English word called: sidetalking.
What do you mean? Looking at the picture below, these people are all sidetalking.
Neurosis, the whole beat has a wooden one! Could it be that Nokia went astray, and that was when it started?
There is more than one brand that hurts. Do you remember Kodak?
Kodak DC40
This is the DC40 digital camera introduced by Kodak in 1994. The camera has no memory card, only a built-in 4mb flash memory that can store 48 photos, 38 megapixels, and costs $699. This configuration, from the current point of view, is really low to the dust, but it is the world's first mature commercial small digital camera.
In fact, this is not the first digital camera made by Kodak. Back in 1975, Steven Sasson developed the world's first digital camera in Kodak's laboratory, the behemoth that looked like a machine tool.
Unfortunately, Kodak, which has a head start in digital technology, did not take advantage of the chase. In order not to let the sales of film that dominate the world be affected, Kodak adopted a passive and conservative attitude and has not vigorously developed its digital business.
However, the truth of this world is that if you do not develop, it does not mean that others do not develop. In just a few years, canon, Nikon and other brands of digital cameras began to attack the city, simply and rudely redefined the camera market, film quickly became a historical term, and Kodak at this time has lost the ability to cope, the market share has plummeted, the market value evaporated 99% in ten years, and finally declared bankruptcy.
Looking at the DC40, everyone's mood is still very sorry. What would have happened if Kodak hadn't given up developing digital products out of a conservative mindset?
Innovation is actually like this: innovation, may go astray, and then become a joke; But if it doesn't work, it can just become a tragedy, and then, there is no then.
This is actually the original intention of Samuel West to create a failed museum. In the field of innovation, success stories may be similar, but failure stories are very different, each with its own stupidity. And some of the mistakes are really museum-level, worthy of our repeated ridicule, oh no, reflection.
More importantly, the failures of others are not a mirror, more or less can reflect on ourselves.
On the TV show, Samuel West was asked by the host of the poisonous tongue, what if you failed the museum and finally failed?
Samuel West laughed and said, yeah, a friend of mine said, then I can put myself in it.
Image: Julia Lindemalm
Seeing no, humor and self-deprecation, is the best attitude to face failure. In fact, after all, who among us doesn't need to build ourselves a museum of failure? Give up the stupidity of his years, the losses he has suffered, the lessons he has suffered, and the crown he has cried. One is to look at it often and remind yourself not to make the same mistake again; The second is to thank yourself for not collapsing at that time, stepping on failure, and still trying very the road of life.
People who are heartbroken, crying, and still worrying about what to eat at night, can come out of the pain. People who have the ability to build a museum for their failures, and write a playful "biography of failures" under the failures, must also be invincible XiaoQiang, who will be able to fight more and more courageously.