"Where's the next outlet in the gaming industry?"
In 2022, due to the lack of market growth and the suspension of the release of version numbers, the game industry seems to be becoming more and more difficult. Finding the next outlet has become the most concerned issue for major manufacturers in the industry.
In this context, the tide of gold digging at sea has struck, and Tencent Miha Youlilisi and others have successively launched new overseas brands to support the company's business development in many overseas regions; A number of more conservative manufacturers have also successively turned their backs on games, such as the extension of emerging game categories such as quadratic elements, the development of game hardware such as console handhelds, and other markets that still have incremental markets to carry out fierce wrestling...
If the current game market is regarded as a chess game, the major manufacturers in the industry are based on its advantages to play "native hands, magic hands, and conventional hands".
Tencent, now, will make another hand.
On June 27, at the "SPARK 2022" Tencent Game Conference, with the finale release of demo "EVOLUTION" produced by START ENGINE, Tencent seemed to have given the answer.
Cultivate the game technology and do your best.
Cloud-native game technology DEMO "EVOLUTION", experience quality evolution
At the "SPARK 2022" Tencent Game Conference, Tencent introduced some of the advantages of START ENGINE, including real-time high-precision bio-rendering, high-precision and high-density plant rendering, real-time tree dynamic simulation, GPU-accelerated real-time fluid simulation and other features. In simple terms, it is to further improve the picture quality and realism of the game through START ENGINE, taking real-time high-precision biological rendering as an example, in the past game production pipeline, there was no or lack of subdivision technology for creatures, resulting in many current games in biological rendering, unable to achieve close to the real skin texture and texture. Even if it is some AAA-level masterpieces, if you look closely at the details, you can still see a lot of problems. The solution proposed by START ENGINE is to apply the model segmentation technology in film and television to real-time rendering, and at the same time transfer this part of the pressure work to the exclusive card, so that on the one hand, the realism of the model is guaranteed at the bottom of the material, and on the other hand, the player will not be unable to experience good picture quality because of the problem of the device. According to the official report, the rendering effect processed by START ENGINE can reach 90% of the film and television level effects, which has far exceeded the film and television effects of the current AAA masterpieces.
On the 28th, the mobile game matrix was invited to participate in the technical DEMO experience of "EVOLUTION", and compared with watching the video before, the "EVOLUTION" after the hands-on operation did bring me a great shock.
The game scene is a rain forest scene, grass, trees, woods and distant scenery, the overall effect is very realistic, in which the trees on the details of the branches, leaves, light and shadow and other picture quality effects are also excellent, and the loading is also very smooth. The detailed performance of the Tyrannosaurus Rex is completely to achieve a film-like effect, which gives people a feeling of coming out of "Jurassic World", which is a picture quality experience that can only be found on the console game in the past, and has been directly moved to the mobile end by START ENGINE, which really arouses the interest of the mobile game matrix.
In the live trial play link, including PC, mobile terminal and TV three modes, the three platforms have a good performance effect, the operation fluency of the character and the network environment is still relatively closely related, which is also a problem that the native cloud game needs to consider, and the frame rate in the battle link is also relatively stable, it can be said that for large-scale MMO games, START ENGINE can solve a lot of problems.
After trying out "EVOLUTION", I have a new understanding of native cloud games, on the one hand, the innovation of technology, let us see that the picture quality of native cloud games can perform so well, we never thought of being able to experience more realistic film and television quality in the native cloud; On the other hand, the R&D efficiency of the cloud-native is really surprising, and the current environment may make the development team face the possibility of working from home from time to time, and this cloud-native R&D approach seems to be able to completely solve the dilemma caused by this situation, without considering the device problem, to achieve true R&D synchronization. Not surprisingly, START ENGINE has brought an evolution to developers in the gaming industry, whether they are concerned with cloud-native games or teams that are still learning about cloud-native games.
START ENGINE, a cloud-native gaming technology solution, transforms gaming infrastructure
If you want to expand the capabilities of cloud games, then cloud native is the best solution at present, and Tencent's START ENGINE is the only application-level cloud-native game technology solution on the market. The core of the solution is to start from the bottom layer of cloudification, that is to say, cloud technology is used in the process of research and development, which is also the direction of the cloud native that many manufacturers who are optimistic about cloud games in the current game industry are actively trying and exploring. The cloud native will hand over all the content to the cloud, including mechanisms, lighting, environments or AI, liberating the computing power of the player's device and solving the problem of computing power. In addition, the greater advantage of developing from the bottom is that there is no need to consider the performance and memory status of mainstream mobile phones on the market, so in terms of research and development, it can almost be said that there is no limit, multiplayer online battle screen, borderless map exploration, can be achieved on the native cloud, and this will not increase the burden of the player, the native cloud game allows players to get a completely different game experience than before.
If the past game development is likened to shoulder-to-hand work, and START ENGINE is equivalent to an excavator, solving the problem of the construction of the developer's infrastructure in a more relaxed way, and this innovation of infrastructure equipment will bring a subversive change to the game industry, not only limited to cloud games, including consoles, PCs and even mobile terminals, can feel the results of innovation. This direction is exactly the way the world's top Internet companies are actively exploring and trying, and now Tencent's START ENGINE occupies a first-mover advantage, and also provides direction and path for latecomers. Tencent welcomes industry partners to come to START ENGINE to co-create, then this will also accelerate the development of cloud-native technology, which may run out of the blockbuster at a faster speed and rewrite the current game market pattern.
epilogue
This hand seems to be incompatible with the game industry, in the pursuit of fast and efficient game industry, steady and steady, no immediate effect of the own hand does not seem to be popular. Putting aside those fascinating turnover figures, what is hidden at the bottom is the most basic application solution of the developer, in the past, we have seen too many cases of game companies building their own engines, which are the performance of their own hands.
Today, the release of Tencent's native cloud game solution, START ENGINE, has brought us to the beginning of the development of cloud-native games. We can imagine that as the technology of cloud-native games continues to update, developers can generate characters and environments entirely based on player dynamics in real time through the ability of AI deep learning, and this virtual world that can adapt to the player's choice in real time will create a new immersive game world for players, and Spielberg's "Ready Player One" that Spielberg showed us may be possible in the near future. However, these are based on the future development of some cloud-native games that can be imagined at present, but in fact, how much cloud-native games can exceed our imagination, we do not know at present, but it is certain that once the technical solutions of this cloud-native game mature, the game industry will usher in a new change.
In today's continuous development and iteration of technology, the industry needs some capable and responsible companies to help and guide the future direction of development. And it is Tencent that stands out this time, START ENGINE is the manifestation of ability and responsibility, although it can not bring the most intuitive feeling to players, but it is the performance of the hand, laying a solid foundation, planning and then moving, and it is precisely in this way that our industry can continue to develop.