Luwang, June 24, five years, Shandong cultural and tourism front anchored "walking in front, opening a new bureau", adhere to the overall work in the forefront, single work to compete for the first, the prescribed actions to achieve the best, self-selected actions to reflect the characteristics of innovation, promote the integration of culture and tourism, high-quality development. Looking back at the development and seeing the changes, let's count the five years of cultural tourism.
Industrial development
▶ There are 7 national cultural and tourism consumption demonstration and pilot cities, 6 national night culture and tourism agglomeration areas, and 4 units created in the first batch of national traditional Chinese medicine health tourism demonstration bases, ranking first in the country.
▶ From 2017 to 2021, the province received a total of 3.89 billion domestic and foreign tourists, achieving a total tourism income of 4.4 trillion yuan. Among them, in 2019, it received 940 million tourists and a total tourism income of 110 million yuan, achieving a historic breakthrough in the "trillion industry".
▶ Innovatively held the fifth Shandong Culture and Tourism Consumption Season for the Benefit of the People, issued 626 million yuan of cultural and tourism consumption coupons, directly stimulated consumption of more than 2.954 billion yuan, and indirectly drove consumption of 62.419 billion yuan.
▶ Successfully held two sessions of Shandong Tourism Development Conference, and carried out more than 2,000 series of activities.
▶ There are 17 national-level cultural industry demonstration parks (bases) and 178 provincial-level cultural industry demonstration parks (bases).
▶ Cultivate and expand 13 boutique tourism industry clusters and 7 cultural and creative industry clusters.
▶ Since 2018, 421 cultural tourism projects have been included in the provincial key project database, with a total investment of 103.19 billion yuan.
▶ Strive for 1.83 billion yuan of central and provincial tourism development funds, ensure the key areas and key projects of cultural tourism, and promote the high-quality development of culture and tourism.
Resource development
▶ There are 40 global tourism demonstration zones at or above the provincial level in the province, of which 8 are national-level global tourism demonstration areas, ranking first in the country.
▶ There are 3 key towns of rural tourism in the country, 41 key villages in rural tourism in the country, and more than 3,500 villages in the province that have developed tourism on a large scale. It is the first in the country to carry out the creation of tourist homestay agglomeration areas, and the first province has issued the "Guidelines for the Creation of Tourist Homestay Agglomeration Areas". Innovative launch of "Hospitality Shandong • Rural Good Season" rural tourism brand.
▶ There are 1184 A-class tourist attractions in the province, ranking first in the country. Among them, there are 13 5A-level tourist attractions and 224 4A-level tourist attractions.
▶ During the "14th Five-Year Plan" period, 1 general plan, 8 sub-plans, and 4 medium- and long-term plans were prepared, including the integrated development of cultural tourism, the protection and promotion of the Yellow River culture, and the construction and protection of the Great Wall and the Grand Canal National Cultural Park (Shandong section).
▶ There are 45 tourist resorts at or above the provincial level in the province, including 4 national-level tourist resorts.
▶ There are 9 tourist and leisure blocks at or above the provincial level in the province, including 2 national-level tourism and leisure blocks.
Protecting the heritage
▶ The number of national key cultural relics protection units has increased to 226, and there are 183 cave temples (including moya statues). The number of provincial-level cultural relics protection units in the province increased to 1968, ranking first in the country.
▶ 93 counties were included in the second batch of county-named units in the national revolutionary cultural relics protection and utilization area, ranking first in the country.
▶ There are 8 items on the Representative List of the Intangible Cultural Heritage of Humanity recognized by UNESCO, including 186 items on the national list and 1073 items on the provincial list.
▶ There are 88 non-hereditary inheritors at the national level and 426 non-genetic inheritors at the provincial level.
▶ 312 archaeological excavation projects have been implemented, 6 of which have been selected as the "Top 100 Archaeological Discoveries in the Past Century" and 23 projects of "Top Ten New Archaeological Discoveries in China".
▶ There are 122 A-class red tourist attractions in the province, and 223 revolutionary museums and memorial halls in the province.
▶ Focus on the construction of Qufu excellent traditional culture inheritance demonstration zone, build a new highland for traditional culture inheritance and development, there are more than 1,000 cultural units of various types in the core area of the demonstration area, and tourism, training, exhibition, performing arts, cultural creation, ancient construction and other industries have developed rapidly and begun to take shape. ▶ Strive to invest 2.94 billion yuan in national and provincial cultural relics protection funds, and 350 million yuan in national and provincial intangible cultural heritage protection funds to promote the protection, inheritance and utilization of cultural heritage.
Artistic creation
▶ He has won 2 "Five One Project" awards, 1 "Wenhua Award", 2 "Stars Award", and 1 national stage art selection repertoire. In 2020, the national opera "Yimeng Mountain" set a record for the best repertoire in the history of the "Magnolia Award" to win three major awards.
▶ It has taken the lead in implementing the "Opera Master Studio" system in the country, and has been implemented for two sessions.
▶ The province's fine arts industry improved quality and efficiency, successfully held the 13th National Art Exhibition for the first time, and won 2 gold, 1 silver and 2 bronze.
▶ He has created more than 330 large-scale plays and more than 1,100 small works. More than 200 large-scale plays with realistic themes, major revolutionary themes and historical themes have been launched.
▶ More than 120 plays (festivals) have received creative support or national performances from the Ministry of Culture and Tourism, and more than 200 projects have been funded and supported by the National Arts Fund.
▶ The innovative implementation of the provincial stage art young talent creation project support plan, for five consecutive years, has supported more than 120 young creative talents in 46 works.
▶ It has carried out more than 400 times of the theme practice and creative style of "going deep into life and taking root in the people", and the number of participants has exceeded 3,000 times.
Public services
▶ There are 642 registered museums in the province. The total number of museums, the number of national first-class museums, the number of national second-level museums, the number of national third-level museums, the number of revolutionary memorial museums, and the number of non-state-owned museums in Shandong Province rank first in the country.
▶ During the 13th Five-Year Plan period, 18,000 tourist toilets were newly built and reconstructed, ranking first in the country. On baidu electronic map, 12,000 tourist toilets are marked, ranking first in the country.
▶ There are 154 public libraries, 155 cultural centers and 57 art galleries in the province.
▶ 1,819 townships (streets) in the province have built comprehensive cultural stations, and 64,819 administrative villages (communities) have basically built comprehensive cultural service centers or comprehensive cultural activity rooms.
▶ More than 400 urban and rural study rooms have been built in the province, with a total construction area of 106,800 square meters.
▶ Carry out 500,000 performances of opera into villages, schools, and communities, and achieve 100% full coverage of administrative villages.
▶ Strive to invest 1.93 billion yuan in free opening funds for central and provincial public cultural venues, realize that libraries, cultural centers, art galleries, museums, memorial halls, etc. are free to the public, and improve the level of public cultural services.
Wisdom Cultural Tourism
▶ The "Hospitality Shandong Yunyou Qilu" smart cultural tourism platform is running online, with 26 functions such as reservation, live broadcasting, panoramic VR, etc., covering 503 scenic spots, 22972 hotels, and 430 cultural and expo venues, truly allowing tourists to "have a machine in hand and enjoy Shandong".
▶ "Shandong Public Culture Cloud" has covered 16 cities and 115 counties (cities, districts) in the province, and has released more than 25,000 resources in total, realizing real-time uploading, information release and application sharing of data from cultural centers (stations) at all levels in the province. The "Qiluyun Theater" digital performing arts service platform reserves nearly 1,000 plays.
▶ The intangible cultural heritage resource database includes 20TB of intangible cultural heritage projects and representative inheritors at or above the provincial level.
▶ Implement the requirements of "limited quantity, reservation, and staggered peaks", build a passenger flow monitoring and command and dispatch platform for key scenic spots, and realize time-sharing reservation, real-time monitoring, command and dispatch for 237 key scenic spots.
▶ Organized and carried out two sessions of Shandong Provincial Cultural Innovation Award selection activities, and successively commended and rewarded 60 innovative achievements.
Communication and promotion
▶ For three consecutive years, the "Hospitality Shandong" brand has been included in CCTV's "Brand Power Project" and has become the only cultural tourism brand in the country.
▶ Build a "Hospitality Shandong" new media matrix, 21 platforms have released more than 130,000 pieces of cultural tourism information, and read (played) 6.5 billion times. Since January 2021, the provincial cultural tourism new media communication index of our province has won the first place in the country for 16 consecutive times.
▶ It holds 55 trademarks of "Hospitality Shandong", 45 trademarks of "Shandong Youli" and 10 international trademarks of "Hospitality Shandong".
▶ The cultural and tourism departments at or above the provincial and municipal levels have held more than 900 publicity and promotion activities and launched more than 2,600 various tourism products (routes).
▶ It organized 98 press conferences and media briefings, and more than 200 media interviews.
▶ Held 5 high-level cultural exchange activities such as the China (Qufu) International Confucius Cultural Festival (Nishan World Civilization Forum).
▶ More than 4,300 "Confucius culture and tourism experts" and more than 21,000 "Confucius culture and tourism envoys" were recruited, and more than 210 provincial cultural and tourism system exchange groups were organized.
Service Assurance
▶ The number of travel agencies in the province increased to 2743, 483 star-rated hotels in Shandong Province, and 45,401 licensed tour guides in the province. In the past five years, he has been awarded 2 national special tour guides, and the number of them ranks first in the country.
▶ The first batch of national-level civilized tourism demonstration units were 2, and the number ranked first in the country.
▶ In accordance with the "one city, one brand" to create and cultivate a high-quality civilized tourism volunteer service brand, Jinan's "Woodpecker" volunteer service project won the first prize of the 2020 National Culture and Tourism Volunteer Service Online Competition.
▶ Relevant documents such as the "Measures for the Construction of Talent Team in the Field of Culture and Tourism in Shandong Province" and the "Development Plan for Cultural and Tourism Talents during the 14th Five-Year Plan period of Shandong Province" were issued, and the top-level design of talent work was continuously strengthened.
▶ There are 36 items of decentralization of power, a total of 7151 items of examination and approval, and 66 various cultural festivals and celebrations at all levels have been examined and approved.
▶ Completed 9 provincial-level cultural tourism benefiting the people, and guided the provincial direct cultural tourism system to independently complete 908 cultural tourism benefits, benefiting more than 50 million people.
▶ 1,088 people were selected to serve in the frontline of the grass-roots level, and more than 800 elite talents at all levels were trained.
▶ A total of 1.863 million law enforcement personnel were dispatched, and 539,000 cultural and tourism market entities were inspected.
▶ There are 25,500 cultural volunteer organizations at or above the county level in the province, more than 306,000 registered cultural volunteers, 85 million annual service to the masses, and more than 80 influential and well-known service brand projects. (Reporter of this website)