Now Li Jiaqi is very hot, but many people like to attribute Li Jiaqi's fire to luck and an accident, but in fact, none of the successes in the world are accidents, they are all after a long time of hard work and preparation. Part of Li Jiaqi's success is his own efforts, and the other part is to thank Qi Zhenbo, the chairman of Meifeng.
Qi Zhenbo, the founder and chairman of Meijian, is called "Uncle Qi" by people inside Meijian, because most of the employees of Meijian are young people, and Qi Zhenbo is a post-70s. But everyone's unified evaluation of him is openness, tolerance, stability, and thinking far. And all of this is a necessary quality for entrepreneurship.
When Meijian was first established, Internet celebrities were still popular. Meixian was also the earliest institution of MCN. The celebrities on social networks are exquisite and handsome, and they can gain tens of millions of fans by shooting beautiful pictures, but the monetization model is not direct, and the beautiful wrist walks in the middle, and can only earn a service fee. It wasn't until Taobao was ready to start live broadcasting that Meijian decided that it would also march into e-commerce. At first, it was decided to use influencers, but influencers did not understand the brand and product. Qi Zhenbo thought that since it is difficult to find people who can sell goods online, try offline. He thought of the sales base and also the regular customer L'Oréal. The first-line brand of cabinet brother and cabinet sister is simply the person in the world who can perfectly meet the above three conditions. And Li Jiaqi was selected from this group of shopping guides. This cooperation project ultimately made both parties very fruitful. L'Oréal China won the Group's "Global Innovation Award" that year, and several employees involved in the project were promoted. Mei Jian got a Li Jiaqi.
The reason why Qi Zhenbo gave up the anchor matrix is because of his accurate prejudgment ability. Beauty wrist is mainly to sell and promote beauty products, and the public pays special attention to the price, such a market, cultivating multiple anchors has no meaning, it should only do a big IP, the price "hit the floor". Make a decision quickly. In November 2016, Li Jiaqi moved from Nanchang to Shanghai, and Qi Zhenbo also decided to tilt resources to Li Jiaqi alone.
Qi Zhenbo believes that in order for the live broadcast room to be attractive, there must be some memorable points. And this point happens to be Qi Zhenbo's strength, before the beautiful wrist, Qi Zhenbo and his friends opened a planning company in Shanghai to undertake some app cold start operation services, this experience made his planning ability hungry to improve. In 2018, Li Jiaqi was not so hot, Qi Zhenbo planned an event, in the presence of hundreds of thousands of people on the scene and on the Internet, Li Jiaqi challenged the Guinness World Record "the largest number of people to wear lipstick in 30 seconds". The first two of the three chances failed. Before the last challenge, Li Jiaqi was extremely nervous, his hands were shaking badly, but he finally passed the certification. Li Jiaqi's live broadcast room also caught fire.
Immediately after the double eleven in 2018, Qi Zhenbo planned to let Ma Yun and Li Jiaqi compete to sell lipstick. The result was that Ma Yun lost. After these two events, there are many people in the world who have heard "lipstick brother" before knowing "Li Jiaqi".
In this way, Li Jiaqi went out of the circle with the help of Qi Zhenbo and his own efforts, and became a brother in the live broadcasting industry.