Recently, the new Moutai ice cream jointly produced by Moutai and Mengniu was officially launched on the i Moutai APP.
Minimum $59! Sauce flavor ice cream on the new
Ice cream with a sauce flavor, the first bite of Maotai for young people, ice cream that can appreciate in value... Since the launch of Moutai ice cream, there have been many hot searches, and now Moutai ice cream is new!
Image source| i Moutai screenshot
It is reported that the new Moutai ice cream launched this time has three flavors: green plum boiled wine, classic original flavor and vanilla, and the price is 59/66/66 yuan per serving. In just 51 minutes, more than 40,000 Moutai ice creams were sold out, with sales amounting to more than 2.5 million yuan.
In addition to the packaging that looks like Feitian Maotai, Moutai ice cream also really has Moutai in it.
With the launch of i Moutai, the marketing method of Moutai in Guizhou has also begun to become younger and more popular.
"MOUTAIICECREAM Moutai Ice Cream" trademark international classification for 30 classes of convenience food trademark status for registration in the application
According to i Moutai Guanwei, Moutai ice cream belongs to the full milk fat ice cream, and the product specially adds a 53-degree Feitian Moutai with a proportion of about 2%.
So, is eating Moutai ice cream before driving a drunk drive?
In this regard, some staff members said that the ice cream can be tasted by minors and will not affect normal driving. "It's okay to eat and drink some water, or wait half an hour before driving."
Moutai ice cream, is it ice cream or Moutai?
Regarding this cross-border product, there are also many opinions about its definition of netizens. In fact, from the perspective of legal compliance, the production and operation licenses required for ice cream and liquor are not the same.
If Moutai ice cream is understood as food, then it is necessary to apply for a food production license before starting production; When legally selling online and offline, it is necessary to apply for food prepackaging for the record in advance.
If Moutai ice cream is understood as Moutai ice cream, then it is necessary to apply for a food production license before production, and apply for food prepackaging filing and liquor circulation traceability information card at the time of sale.
According to the official introduction, Moutai ice cream is the first "liquor + ice cream" product launched by Moutai Group, and it is also the only non-alcoholic food product that is currently named "Moutai".
In this way, it is only necessary to apply for a food production license and complete the food prepackaging filing.
The source of the picture | the official promotional image of Moutai ice cream
Generally speaking, the time for the above qualifications to be processed down takes about 30 days, and after submitting the information, the Food and Drug Administration will have inspectors to conduct on-site investigation within 10 working days, and there is no problem in the site.
You need to make the following preparations before you can apply
1. Have a place related to the operation of food business
2. Have equipment or facilities related to food business
3. Have staff and systems related to food safety management
4. Have a reasonable equipment layout and process flow
Documents that need to be processed
1. Copy of business license, copy of ID card of person in charge
2. Copy of employee's health certificate
3. Business layout map + business location map
4. Catering enterprises also need to prepare the "Catering System"
According to the requirements of the Food Safety Law of the People's Republic of China, enterprises operating without a license will be confiscated and fined more than 50,000 yuan.
If you want to engage in related business, remember to make time arrangements in advance.
Source 丨 Eight Precepts of Finance and Taxation
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