A precisely positioned narrative "tool man".
If the ""Flower Less 2" caravan incident" is an insurmountable milestone in the variety industry, then the latest "Peach Blossom Dock" embarrassing 9 minutes" may also leave a place in the "variety show famous scenes" in recent years.
This embarrassing clip to the highest hot search is from the end of the first issue of "Fifty Kilometers of Peach Blossom Wood 2" launched on Tencent Video last Sunday. The 15 people who had completed the first day of social and tasks sat together for a meeting to sum up today's experiences and discuss plans for tomorrow.
The core of the controversy is Song Dandan, as an "old docker": she proposed a bonfire party without everyone's consent, and hoped that everyone would perform the program, and the picture of Wang Sutaki playing the round field in the middle of the way, Li Xueqin wanted to stop talking, and Wang Chuanjun simply refused, was interpreted by netizens as a new generation of workplace or family life beings, and Song Dandan was the "big parent" of "hegemonic despotism".
Turning to another platform, at the same time, iQiyi's "Detective 2" broadcast, Song Dandan is also a resident guest, after the show was also denounced by the audience, the core of the problem is still the crusade against "relying on the old to sell the old" and "stubborn opinions", and in "Peach Blossom Wood 2".
Whether Song Dandan is really authoritarian and arbitrary, perhaps does not need to be judged by Poison Eyes (ID: Domore Dumou), and her role as an "elder" in the variety show is actually a more interesting topic.
Embarrassment and controversy are the passwords for reality shows on social networks. And Song Dandan's typical, stable and highly national variety personality is also the most suitable "tool man" to be amplified in the current reality tv reality trend.
Song Dandan also does not seem to care about such a positioning, for such "national-level" actors, the excellent work resume behind her makes her need not be careful inside the program, and there is no need to worry about the influence of public opinion outside the program. Song Dandan is self-consistent, which becomes another kind of truth.
Stable "Variety Personality"
Song Dandan on reality shows, "being scolded" has become a norm.
"Fancy Sister 2", which aired in 2016, can be regarded as Song Dandan's debut reality show. Her positioning in that show is to say that the "big sister" is the same, on the show with the dry daughter Jiang Yan, all the guests first met when she proposed to give everyone a nickname, do not let other guests call Lin Chiling "sister", is to call "second aunt".
This directly led to "Fancy Sister 2" also becoming Song Dandan's scolded debut. Flipping through the short evaluation area of Douban' variety show, several of the top ones mentioned that Song Dandan relied on the old to sell the old, nagging and nagging, and inviting her to come was the "failure" of the whole show.
In "Longing for Life", she brought her son Batuu to be a flying guest. She urged Batuu to work, repeatedly ridiculing Batuu's poor living ability and childhood troubles, and also gave birth to the golden phrase "I gave birth to a waste" at the heart of the controversy.
As soon as the program was broadcast, Song Dandan became the core of the audience's criticism, and the key words were "suppressive education" and "controlling mother".
She and Batuu went to the studio variety show "Ace to Ace", the performance is not very pleasing, and the audience thinks that the two people are too competitive and calculating when playing the game.
In the competitive variety show, Song Dandan served as a judge, "The Birth of an Actor" in the professional field, Song Dandan was relatively strong in the comments, would interrupt other judges, around the Rashomon who voted for Yuan Li, also once pushed her to the cusp of network public opinion; In the non-professional field of "Children of Tomorrow 3", public opinion was initially quite confused about the choice of Song Dandan, and Long Danni's explanation was that "she loves music very much".
In "Fifty Kilometers of Peach Blossom Dock", which was originally a nightmare of social fear, Song Dandan almost became a manufacturing machine for embarrassing famous scenes.
The first episode of the first season of all the guests gathered in Peach Blossom Wood, Song Dandan proposed that everyone introduce themselves and tell the masterpiece, Zhang Han insisted on not saying, Song Dandan did not understand, said "then you are not honest" "You will not come here if you are not named", the scene was once deadlocked, and finally had to rely on Wang Sutaki to come out and play the round field, before gently exposing this topic.
In the second season, Song Dandan insisted on holding a bonfire party, and after being opposed, his voice immediately increased by an octave of "what do you want to sit here for", after determining the agenda of the bonfire party, he promised Wang Sutaki "never force a performance program", and then immediately proposed that "all girls practice a dance together", all the juniors present looked embarrassed, but no one dared to raise their hands to refuse.
Looking at all of Song Dandan's performances in this kind of variety show, she can almost summarize her character image, that is, an "elder" who is experienced and loves Zhang Luo. The high degree of unity of the points at which she was accused of being on the variety show just proves that Song Dandan may be in the process of daily life with others, which is such a character model.
She is easy to become the oldest person in the guest lineup, and many viewers cannot leave her impression of the Spring Festival Gala laughing star, in Song Dandan's concept, it is her unshirkable responsibility to control the whole scene and strive to heat up the atmosphere.
So she needs to take on these responsibilities in her own way.
All of Song Dandan's actions are easy to understand to "about watching his mother on a variety show", in the traditional concept of eating and laziness is a bad habit, diligence and hard work is a good quality, can not praise people close to him, in "Longing for Life" constantly suppress Batu, and direct him to work, the familiar descendants also more encouragement, in the first issue of "Peach Blossom Wood 2" also continue to criticize the "old Dock people" Li Xueqin and Wang Sutaki who are good at funny.
Admittedly, Song Dandan is not unaware that this style may be disgusted by the audience, and she said when she was on "The Longing for Life" for the second time: "I have to be nice to my son, or netizens should scold me again." At the beginning of this season of "Peach Blossom Wood", the "masterpiece" has also become a joke for the guests.
But perhaps, as she herself put it, she didn't "play" with other artists. From a larger perspective, Song Dandan has no motivation to "act" and no need to "act". For a senior senior, it seems that there is no need to "put down her body" in the show - this makes her variety show personality consistent and can also be favored by variety directors.
"First Mother" Song Dandan
The audience resents Song Dandan's behavior in the variety show, perhaps because of her words and deeds, which can find a correspondence in everyone's life: broadly speaking, she is your old-fashioned but generational elder, and specifically, she is like a common "mother" in East Asian families.
This is very evident in the show. From the two seasons of "Peach Blossom Wood" alone, in the first season, she started by Guo Qilin late, asking Guo Qilin whether she had a girlfriend and Wang Sutaki's representative works, the tone was kind, but the tone was not to be rejected; In the second season, she also asked the emotional status of the juniors in the pilot film, and then quipped to help them find objects from the guests: when asked about Dong Xuan's age, she naturally turned to the topic of "finding an object", the atmosphere would suffocate, and Song Dandan did not care.
Most of them are keen to give elderly care to their children, encouraging them to express themselves in front of the camera, and all the advice is valid in her own life experience, but in the eyes of the younger, there is some lack of boundaries.
In the second season, she sat at the big conference table and lamented that the guests in the second season were very good, using the word "obedient", and was very satisfied that she could manage such a table and communicate with Meimei and in an orderly manner.
There is no contradiction between the kind "obedience" and the familiar "discomfort" that makes young viewers feel familiar: if the core of daddy is "you have to obey me", the core of mommy is "I'm all for your own good." ”
The public image of Song Dandan himself is highly compatible with "mother".
Song Dandan graduated from the performance training class of Renyi, and the earliest resume was mostly drama roles, and it was not until he debuted in the Spring Festival Gala in 1989 that he was well known to the public. She became famous because of her position as a comedian, and her first nationally famous TV drama work was also a comedy - China's first sitcom "I Love My Family", in which she played the eldest daughter-in-law of the Jia family, Heping, who had a daughter in elementary school.
"I Love My Home", which ended in 1994, can be regarded as the pioneering work of domestic sitcoms, and the image of Song Dandan's "Peace Woman" after the fire spread across the country has also become deeply rooted in the hearts of the people.
Ten years later, Song Dandan acted in another sitcom, playing the role of "mother". This sitcom that later won the first prize of the Feitian Award for children's TV series is "Family with Children", in which Song Dandan plays Liu Mei, who has to manage housework and cope with three children who are difficult to manage, which is a classic traditional mother image.
"Family with Children" has spread throughout the country and has become the childhood memories of countless post-90s generations, and Song Dandan's highly life-like "mother" image has also been engraved in the minds of a new generation of audiences for a long time.
After that, Song Dandan performed a drama while shuttling through modern urban dramas. Compared with many actresses who regard playing a mother as an important threshold for their careers, Song Dandan seems to be more receptive to her countless "mother" roles.
In 2011, "Li Spring's Spring" was broadcast, and she announced that this was the last time to play a role younger than her real age, and "Li Spring's Spring" can be said to be a middle-aged idol drama in the current context, so her choice is not much, almost only her mother and grandmother. Ten years after the start of "Family with Children", in 2014, she still played a mother who went north to urge marriage in "My Son is Strange", and the person who played her son became Tong Dawei.
Outside the play, Song Dandan's style also fits perfectly with "mother". She took her son Batu on the show several times, promoted her daughter Jiang Yan on the variety show, and saw in the show that young people also prefer to be called mother and son, which is true for Henry in "Flower Sister 2" and Guo Qilin in "Peach Blossom Wood".
In this way, the "mother" who loves to preach vividly stands in front of the audience, and is integrated with her self-image, forming the most needed "elder" role in the "family" of the variety show.
Variety show "life", need "Song Dandan"
Song Dandan's "big parent" personality that stands firm in the variety show is almost something that the internal entertainment reality show has never given up, and even this demand will become stronger and stronger.
In today's increasingly hierarchical cultural and entertainment content, a national actor like Song Dandan can increase the audience's awareness of the guests of the program - for the public, if all the guests of a variety show do not know, then no matter what the theme is, the attractiveness will obviously weaken.
The same is true in the business category, and many practitioners have previously told Poison Eye that big coffee artists can gain the recognition of the brand side, because the brand side will tend to use big coffee artists to set the tone of the program. ("Li Tianda Zhang Wei again", variety shows are encountering a "labor shortage"?) 》）
At the same time, the perspective of the older generation represented by Song Dandan is more likely to collide with other guests to create the spark of intergenerational differences, and they do not even have to do the basic back tune of the guests on the same stage in advance, the embarrassment at the first meeting, the later teacher-student relationship, etc., are easy to create hot search promotional terms for variety shows.
Han Hong knew almost no members of the girl group in "Bursting Stage", recognized Lu Kelan and Yamy, and also misremembered Chen Zhuoxuan's boss, all of which were completely preserved in the broadcast and publication clips, becoming the program effect and hot search material.
As the audience's attention is diverted by multiple programs and even short video content, how to make variety shows seen by more people has become a crucial proposition: variety shows need hot searches too much. The most common topic code on the current social platform is a realistic topic that is closely related to life.
Audiences need to empathize with variety show topics, and life topics are the key to triggering public discussion. "Strange Story" should join the debate of life, and zhou Qimo's victory in "Talk Show Conference" proves the importance of the small things in life in disguise. When Huang Xiaoming became popular with "MingXue Quotes" in "Chinese Restaurant", Poison Eye also wrote that the audience's anger towards Huang Xiaoming was largely due to the self-righteous partners in the workplace from his performance in the program, who vented their usual resentment through their criticism of Huang Xiaoming.
Different from movies and TV series, the main audience of variety shows (especially online variety shows) is still mainly young people, especially those who are willing to express their views on programs in the public opinion position such as entertainment communities, and more are the younger generation. According to the data of the "2021 Weibo Entertainment White Paper", the age distribution portrait of Weibo variety shows in 2020 accounted for the largest proportion of post-95s (36.0%), and the post-90s, post-95s and post-00s accounted for 84.3%.
The most empathetic topic for this kind of young audience may be the workplace and emotions. Song Dandan's positioning in the program is like a team leader in a group assignment, and like a traditional East Asian mother, no matter from which angle it is cut, it can step on the pain points and shadows that contemporary young people have been difficult to declare for many years.
Life is the trend of variety shows, and Song Dandan's short film and television image in parents over the years can also make the temperament of the program perfectly "land", freely integrate into the discussion of public life topics, and become the breakthrough incision of the controversy.
Song Dandan does not reject variety shows, and variety shows seem to need Song Dandan: a national actor plays himself in a variety show, whether it is for "family fun" or "hot search topics", it is earned.
Every time Song Dandan records a variety show, he will have the opportunity to say that "the program is too difficult to record" and "the director is too difficult to record", which is a scene that belongs to the previous generation, it is called complaining, it is actually a compliment to dedication, intended to flatter, and it is quite sincere in nature. This is the dignity that belongs to Song Dandan, and it is also the dignity of the older generation of actors.
In the first season of "Peach Blossom Wood", Song Dandan complained that this was the last variety show she participated in the recording and "waited for retirement at any time in the future". After this, Song Dandan recorded "Meng Detective 2" and "Peach Blossom Wood 2". Song Dandan retired from Renyi in 2020, but when he retired from Variety, it seems that it has not yet arrived.
Wen | Long Chengfei
Editor| Zhou Yabo